Leading Saudi QSR Operator, Alamar Foods PJSC (“Alamar”) managing Domino’s Pizza MENAP and Dunkin Donuts in NA, Onboards MoEngage for Customer Lifecycle Management Program

KSA: Gulf Tech News

Alamar Foods, a Saudi-based leading Quick Service Restaurant (QSR) operator has partnered with MoEngage, a marketing automation and customer engagement platform to drive personalized communication with its customers.

Alamar is pursuing an omnichannel strategy with a customer centric approach “In our endeavor towards direct marketing, engaging, and rewarding our customers based on their individual preferences, we have tied up with MoEngage. Through this program we aim to positively influence our customers loyalty with the brands we operate in the Region”, said Shobhit Tandon, Group Chief Digital and Technology Officer, Alamar Foods.

To achieve this and analyze the impact of personalized communication, Alamar Foods will leverage MoEngage’s capabilities as a centralized customer engagement system for all communications. Furthermore, the brand will also leverage MoEngage’s capabilities to identify key customer segments that require dedicated action.

“We are ecstatic to partner with Alamar Foods and help them in their efforts to drive customer engagement with personalization. In today’s day and age, customer engagement and personalization has become a must-have attribute and Alamar Foods has been focusing on it from day zero”, said Sweta Duseja, Director of Customer Success, MoEngage.