Salam and UnifyApps Sign MoU to Accelerate AI Adoption Across Saudi Arabia’s Government and Enterprise Sectors
Riyadh ,Gulf Tech News
Etihad Salam Telecom Company (Salam), a leading provider of telecommunications services and digital infrastructure in Saudi Arabia, and UnifyApps, a global provider of Agentic Automation technology, today announced the signing of a Memorandum of Understanding (MoU) aimed at enabling government entities and enterprise customers across Saudi Arabia to adopt AI and become AI-native organizations. The partnership was announced at LEAP 2026, where Salam is participating as a strategic sponsor under the theme, “Powering what’s next.”
The collaboration combines Salam’s position as a local enabler with UnifyApps’ specialized Agentic Automation platform technology, creating a powerful offering that addresses the unique needs of Saudi government and enterprise customers seeking to streamline workflows and reduce operational costs through intelligent automation.
Abdullah Khorami, Chief Business Officer (CBO) at Salam said
“Our partnership with UnifyApps is aligned with our commitment to powering what’s next for Saudi Arabia’s digital future and enable government and enterprise organizations to embrace AI-driven transformation with confidence. It supports our evolution as a strategic digital transformation partner, dedicated to delivering innovative solutions that create real value for our customers, drive meaningful business outcomes and support the Kingdom’s ambitious technology agenda.”
Customers engaging with this partnership will benefit from a streamlined AI adoption journey, with Salam serving as a single point of contact for sales, support, and delivery while navigating Saudi Arabia’s specific regulatory, infrastructure, and operational requirements. The collaboration is designed to reduce adoption risk by pairing global platform innovation with local accountability and expertise.Amr Abou Reslan, Regional Director at UnifyApps said: “We are excited to partner with Salam to bring our Agentic Automation platform to Saudi
