Hisense Signs Partnership Agreement with Al Manea to Strengthen Strategic Retail Partnership in Saudi Arabia
The partnership aims to expand Hisense’s reach across the Kingdom and provide customers with greater access to smart, premium, and reliable home technology
Riyadh, Gulf tech News
We are thrilled to announce that Hisense Saudi Arabia has officially signed a partnership agreement with Hamad Abdullah Al Manea Trading Company, one of the Kingdom’s largest and most established electronics and home appliances retailers.
This strategic partnership marks a major milestone in Hisense’s growth journey. By combining Hisense’s global leadership in smart innovation with Al Manea’s massive retail footprint of over 40 branches across the Kingdom, we are making premium, reliable, and smart home technology more accessible than ever to Saudi consumers.
Key Highlights of the Collaboration:
- Expanded Accessibility: Greater availability of Hisense’s latest smart TVs, premium home appliances, and advanced air conditioning solutions across Al Manea’s extensive physical and digital networks.
- Enhanced Customer Journey: A shared commitment to delivering top-tier product visibility, competitive offers, and seamless customer service.
- Joint Growth: Driving the future of the Saudi retail landscape by meeting the rising local demand for smart home entertainment and energy-efficient appliances.
Founded in Riyadh in 1984, Al Manea has grown from small electrical appliances shop in Haraj Bin Qasim into one of the Kingdom’s leading retail names, with more than 40 branches across major Saudi cities including Riyadh, Jeddah, Khobar, Dammam, Al-Mubarraz, Makkah, Madinah, Jazan, and Tabuk. The company is widely recognized for its strong customer trust, diverse product offering, and commitment to providing quality products at competitive prices.
The partnership agreement reflects the shared commitment of both companies to delivering high-quality products, trusted brands, and an enhanced shopping experience for customers across the Kingdom. It also supports Hisense’s wider growth strategy in Saudi Arabia, as the brand continues to expand its footprint and bring smart, premium, and reliable technology to more households.
“Saudi Arabia is a key market for Hisense… Al Manea’s strong retail network, long-standing market experience, and deep customer trust make them an ideal partner as we continue to bring smart innovation and meaningful value to Saudi consumers.” — Leo Hu, General Manager of Hisense Saudi Arabia
“This partnership supports our mission to provide customers with a wide range of trusted products that simplify and enhance their everyday lives…” — Mujeeb Noman, CEO of Al Manea
A special thank you to the leadership executives from both organizations who attended and brought this milestone collaboration to life:
From Hisense:
- Ismail Hurani – CEO, Middle East & Africa (MEA)
- Dany – Vice President, Middle East & Africa (MEA)
- Leo Hu – General Manager, Hisense Saudi Arabia
From Al Manea:
- Abdulaziz Al Manea – Chairman
- Mujeeb Noman – CEO
- Ibrahim Al Manea – CCO
- Osama Abu Deshish – Commercial Director
The collaboration will focus on expanding the availability of Hisense products through Al Manea’s retail network, strengthening product visibility, supporting joint marketing initiatives, and enhancing the overall customer journey through trusted service, competitive offers, and wider product accessibility.
As demand for smart home entertainment, advanced appliances, and energy-efficient solutions continues to grow in Saudi Arabia, Hisense remains committed to working with leading local partners to meet evolving customer needs and support the Kingdom’s dynamic retail landscape with premium, quality-driven, and reliable technology.
