Apparel Group Sets New Retail Benchmarks with Eight Wins at the SRF RetailME Awards 2025

Apparel Group, a multibillion dollar conglomerate, celebrated an exceptional night of success at the SRF – RetailME Awards 2025, earning eight distinguished awards across multiple categories. The recognition reinforces the Group’s continued leadership, innovation, and commitment to excellence across its diverse portfolio of brands.
Award Wins Include:
• Apparel Group – Most Admired Responsible Retailer of the Year
• Allo Beirut – Most Admired Market Expansion
• Rituals – Most Admired Brand Campaign of the Year
• ASICS – Most Admired Retailer of the Year
• Wingstop – Most Admired Retail Launch of the Year
• R&B – Most Admired Value Retailer of the Year
• Birkenstock – Most Admired Brand Campaign of the Year
• Sushi Library – Most Admired Customer Service Initiative of the Year
Reflecting on the achievement, Mr. Neeraj Teckchandani, CEO of Apparel Group, said: “These awards are a testament to the dedication, creativity, and passion of our incredible teams and partners across all our brands. At Apparel Group, we remain committed to driving innovation, sustainability, and customer-centric excellence in everything we do. We are proud to see our efforts recognized on such a respected platform and will continue to set new benchmarks for retail across the region.”
These wins highlight Apparel Group’s unwavering pursuit of innovation, customer experience, and responsible growth, solidifying its position as one of the most influential players in the region’s retail industry.
Through its growing portfolio of international and homegrown brands, Apparel Group continues to shape the future of retail, creating meaningful experiences that inspire customers and communities across markets.
About Apparel Group:
Apparel Group is a multibillion dollar conglomerate since 1996 based in Dubai, UAE, with a growing network of 2,500+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.