KSA debut of MENA Effie TLP set to advance Immersive Marketing through insightful discussions, knowledge exchange & more

In response to popular demand, MENA Effie Thought Leadership Program will make its KSA debut, with Immersive Marketing as the core theme, bringing regional domain experts under one roof for scholarly discussions and exchange of ideas and setting strong foundations for future summits

Riyadh – Gulf Tech

Organizer NordStella today announced the details of the upcoming MENA Effie Thought Leadership Program (TLP) Riyadh, scheduled for 6th March 2023, at Muvi Cinemas, Riyadh Boulevard City. Built around a distinctive theme, ‘Leveraging the Full Potential of Immersive Marketing: Challenges and Opportunities’, MENA Effie TLP Riyadh is poised to empower regional marketers with insights, strategic direction, and associations required to succeed in the next growth phase. 

“Since its inception 13 years ago, the MENA Effie Awards has garnered a unique and avid following in the Kingdom. So, after we launched the flagship TLP series three years ago, the KSA debut was always on the cards. Owing to requests from several quarters, the post-pandemic normalcy, an increased dynamism in the regional marketing sector, and, most importantly, the timely need for effective knowledge flows, we are launching the Saudi edition — the first of many to come,” said Sahar Rafique, Managing Director of NordStella, a company specializing in hosting and publishing meaningful, insight-rich, and in-depth-yet-entertaining content.

The first edition of MENA Effie TLP Riyadh boasts over 15 speakers who are leading some of the marquee brands in the region: Piotr Lysak, Independent Brand Consultant at Flyadeal & Brandworks, and Vishal Badiani, Head of Creative Strategy at Snap, will feature in the long line-up of speakers. NordStella’s eventful agenda includes deep-dive discussions, keynotes, and panel sessions pertaining to immersive marketing, with a particular emphasis on related technologies such as virtual, mixed and augmented reality. While exploring use cases contextualized to MENA markets, TLP Riyadh will bring diverse perspectives, experiences, and insights to the table, creating a sense of community for future-oriented and efficiency-driven marketers. 

The early response to MENA TLP Riyadh has been overwhelming — a testament to its parent MENA Effie Award’s distinction as the region’s biggest and most-celebrated marketing event. “The regional marketing industry is brimming with opportunities, the magnitude of which is unlike anything we have seen in the last decade of recognizing and felicitating best practices. With the TLP series, our objective is to help marketers capitalize on those opportunities,” explained Rafique.