AMC Cinemas introduces Saudi audiences to a wider selection of quality content with Live at AMC
Riyadh, gulftech:
AMC Cinemas, the first global cinema operator in Saudi Arabia, has underlined its commitment to delivering the best moviegoing and entertainment experience to people across the Kingdom with the launch of “Live at AMC”. The new offering, an alternative content platform, will host a diverse array of live performance shows and programming, providing guests greater access to a wider selection of quality content.
The launch of the new platform builds on AMC’s efforts to transform the Kingdom’s cinema landscape and is in-keeping with the brand’s ongoing strategy to innovate the way people experience entertainment. Introducing audiences to premium non-movies content, Live at AMC was officially launched on Thursday 25 August with Stand Up Comedy Night at AMC Cinemas King Abdullah Financial District.
Hosted and produced in collaboration with Smile Entertainment, the pioneers of Saudi stand-up comedy, AMC’s Stand Up Comedy Night featured acclaimed comedic acts from the Kingdom and the wider region, as well as celebrated international performers.
The line-up included comedians such as Mishal Samman — also known as “Meesh from KSA” — the host and producer of The Sunday Bash; Canadian stand-up, Allyson June Smith; and the British comic, Joe Jacobs.
