COYA collaborate with Saudi artists for the Pisco Jar arty project to celebrate the brand’s 10-year anniversary

Riyadh, Saudi Arabia – gulftech : COYA, the vibrant and stylish global lifestyle brand, is marking its 10-year anniversary by presenting creative art project that exhibits the talents of Saudi Arabia and expat artists. The innovative Pisco Jar Project, which was unveiled on June 7th, featured an exhibition of wonderfully decorated Pisco jars, each one distinctively designed and painted by hands of Yara Bana, Abdulmohsen Alrowais, Lama Ismail, Nora Al-Saud, Shrouq Bint Fahad, and Danya Bayoumi. The Pisco Jar project brought COYA’s colourful international venues together for a momentous and creative art collaboration. The project was designed to honour the great legacy of the COYA brand, Peruvian culture and the uniting and uplifting power of art.

Marking a decade since the opening of its flagship venue in Mayfair, London in 2012, every COYA across the globe has joined in with the birthday celebrations and collaborating with local artists to customise and decorate glass Pisco jars in their own distinctive and unique style.

This worldwide activation symbolises COYA’s dedication to supporting and uplifting local artistic talents. Featuring over 20 eclectic and equally talented artists from across the world, each Pisco Jar is wonderfully unique and designed to represent the vibrant DNA and essence of the COYA concept.

Speaking about Pisco Jar Project, Faisal M.Shaker, CEO and Board member of Modern Food Company, the operative & franchise of COYA brand in KSA said: “in COYA, we are proud of displaying the fusion of art, by bringing Peruvian culture and Saudi artists together. I am proud that each of the artists in this project has risen to the challenge and created a unique piece, especially for our anniversary exhibition.”

“We believe in bringing a contemporary lifestyle experience to Saudi Arabia and elevate the quality of life through great dining and lifestyle experiences. COYA is more than just a restaurant, it is an immersive experience inspired by the vibrant Latin American culture. From the art on the walls to the tribal beats of COYA Music, everyone will be taken on a multi-sensory journey from the moment you walk in.” added Faisal Shaker.

The Pisco jars was decorated by several renowned Saudi artists. This includes Shrouq Bint Fahad, who specialises in photography and art therapy, and multidisciplinary designer Danya Bayomi, who favours bold and quirky patterns, colours and materials. The collection in the capital city also encompasses narrative painter Noura Al-Saud, passionate doodle expert Abdulmohsen Al Rowais, surrealistic graphic designer Lama Ismail and Jeddah-based artist Yara Bana, who is inspired by the rich local culture of her country and her wish to highlight social, cultural and spiritual observations through her work.

All the Pisco jars will be available to view in every COYA branch across the globe while exclusive preview images of each international design, plus previous COYA exhibitions, can be found on the Arts page of the brand’s website.