Sony Middle East & Africa partners homegrown OTT platform TOD to deliver high-quality entertainment and sports content to GCC users

KSA, Riyadh,gulftech: Sony Middle East and Africa has announced an exciting  collaboration with popular homegrown streaming platform TOD – with all new purchases of the Sony BRAVIA TVs X80K and above models[1], new owners get exclusive sports package subscription to watch the highly anticipated FIFA World Cup Qatar 2022™ courtesy of TOD.

TOD is the official streaming partner of FIFA World Cup Qatar 2022™. With the new partnership with Sony, viewers get to catch all the live sporting action from Doha. The subscription activation is valid from 1November to 31 December 2022. Apart from a richer and more immersive viewing experience, powered by Sony’s industry-leading picture quality, purchasing a Sony BRAVIA X80K and above gives buyers access to unrivalled premium content from TOD.

Sony announced the collaboration over a ceremony held in Qatar in the presence of Mr. Ryutaro Kurashige, Head of Television Marketing, Sony MEA and John-Paul Mckerlie, VP Marketing and Sales at TOD.

Jobin Joejoe, Deputy Managing Director, Sony MEA, said: “We are seeing a growing demand for immersive home entertainment and high-quality original content in the region. We are excited to partner with a leading family-friendly platform like TOD for this limited time offer that gives our consumers exclusive access to the world’s most eagerly awaited sporting spectacle – FIFA World Cup Qatar 2022™. Sony’s range of smart TVs transports viewers to the heart of the action. They can enjoy access to vibrant content from the comfort of their living room, through this limited-time subscription. This collaboration adds to our growing portfolio of partnerships with entertainment platforms and strengthens our offerings in the region.”

Commenting on the partnership, John Paul Mckerlie, VP Marketing and Sales, TOD, said: “We are delighted about our partnership with Sony. This collaboration helps to introduce TOD and its incredible content offerings to MENA families through Sony smart TVs. TOD unites the best in sports and entertainment on one platform, by leveraging latest technologies that ensure smooth, personalised experience to each of its viewers. In addition to streaming the FIFA World Cup Qatar 2022™, sports and entertainment enthusiasts from the region will thoroughly enjoy our excellent selection of Turkish, Arabic, and Hollywood shows as well as our outstanding package of the most distinctive and exclusive sports content.”

TOD’s content comes in HD quality with Dolby Audio, with vivid visuals coupled with rich, clear, and powerful sounds. The platform comes with the ability to connect up to 5 devices and supports popular smartphones and big screens, enabling one to enjoy content anytime anywhere. The platform is available across web, Android, and iOS devices.

New users can choose from three TOD plans based on specific interests and needs. The Entertainment Pack features exclusive access to TOD originals – Arabic & Turkish series, the latest Hollywood movies, series from Warner Bros, HBO MAX, Miramax, Digiturk, Sony Pictures Television, and kids’ content, as well as 22 entertainment channels featuring users’ favorite cooking shows, drama & kids shows.

The Sports Pack features live sport and replays from top leagues, competitions, and access to all 24 beIN SPORTS premium sports channels. The platform exclusively streams live and recorded sports like the FIFA World Cup Qatar 2022™, UEFA Champions League, NBA, English Premier League, LaLiga and every Grand Slam tennis tournament, among others for the MENA region.

The All-in Pack offers viewers access to all TOD originals, latest movies, series, exclusive live sports, and replays, as well as access to 46 of beIN’s world class live sports and entertainment channels. The pack also offers unique features to sports enthusiasts like live stats and interactive timelines.