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Quara Holding announces Strategic Partnership with CRMNEXT to Drive Digital Transformation and Deliver High Impact Customer Experience Solutions in KSA

Riyadh, Saudi Arabia -gulftech: Quara Holding has announced a strategic partnership with CRMNEXT, World’s No. 1 CRM and digital customer experience platform in banking and financial services, bringing world-class digital transformation solutions to Saudi Arabia. CRM and customer experience management is a growing sector in the Kingdom, especially in highly regulated industries such as finance, banking, and insurance. This partnership will allow Quara Holding to deliver the latest innovations in the digital and customer engagement space. The strategic alliance between CRMNEXT and Quara Holding will help enterprises to reevaluate their on-going operations and adapt to new market challenges with multiple out-of-box solutions on a flexible deployment strategy i.e. public cloud/private cloud hosted out of KSA or on – premise.

CRMNEXT products and services will bring unparalleled benefits to the Saudi market in AI driven and cloud-based digital transformation solutions. This partnership brings together deep skills and capabilities in terms of strategy, product ideation and hyper scalable deployments to deliver high impact customer experience and relationship management solutions across complete customer lifecycle including marketing, sales, cross selling and servicing for banking, insurance and financial services. For Quara Holding’s users this translates into real business value, including smarter digital acquisition journeys with instant fulfillment, intelligent bots and extreme self-service capabilities. CRMNEXT solutions anticipate retail and corporate needs in advance, delivering customized, prequalified offers and digital journeys that enhance customer experience and loyalty. In addition its AI driven visual digital journey designers and accelerators enable personalized sales and service offerings with significantly faster turnaround times and lower operational costs.

Quara Holding, CEO Ziad El Chaar said, “The demand for world-class CRM solutions in Saudi Arabia is growing and is one of the most overlooked products in the Saudi markets. We have already signed deals with Dar Al Arkan, Saudi Home Loans, and Quara Finance and we are looking to onboard more customers in 2021. We are, therefore, delighted to announce our strategic partnership with CRMNEXT. It will combine our expertise of working with the highly regulated finance, banking, and insurance markets in Saudi with CRMNEXT’s transformational integrator solutions programs, leading to substantial competitive advantage for our clients.”

El Chaar added, “The result will be locally-hosted CRMNEXT solutions that enable companies in Saudi to provide better customer service, operate more efficiently and ensure data is safe and secure.”

CRMNEXT Director- Sushil Tyagi said, “We are very optimistic and have envisioned great things in this alliance with Quara Holding to fully transform the Customer engagement and Strategy landscape of the Kingdom. Saudi Arabia is the fastest developing hub of innovation in the region and we would like to be the forerunners in this transformation drive. We look forward to leverage our deep global experience in delivering high impact customer experience and relationship innovation solutions to power enterprises with AI and cloud capabilities for faster and profitable growth.”

Regional Head-Vishal Khurana added,” CRMNEXT is excited to embark its new strategic partnership journey with Quara Holdings, as we seek to secure a stronger foothold in the kingdom. Importantly, the partnership strategically aligns CRMNEXT for its long-term and commitment to the region by enhancing solution for the local market and to create the talent pool in the Kingdom. 

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