Widespread Media Praise for JAECOO’s First J7 Model Test Dive Event in Saudi Arabia
In an atmosphere full of luxury and excitement, the latest model of JAECOO’s luxury car, the J7, was recently displayed during an exceptional event held at an exclusive venue in Riyadh, which included a comprehensive presentation, followed by thrilling of driving experiences. The event was attended by over 40 esteemed Saudi automotive media outlets, prominent social media influencers, and distinct leaders from the Ministry of Investment and the Chinese Embassy in Saudi Arabia, who learned about the latest innovations and technologies of J7, the Luxury Chinese car.
The highlight of the event was undoubtedly the exhilarating test drive, while participants had the opportunity to drive the J7 several times, enjoying every moment of the exciting off-road experience. As the event progressed, the carefully prepared tracks complemented the adrenaline- fueled atmosphere, filling the excitement and positive energy among the attendees creating unforgettable moments as most mentioned.
The exceptional power of J7 strongly affirms the JAECOO brand’s development, representing the brand’s first masterpiece. J7 is also the best embodiment of JAECOO’s philosophy derived “From Classic, Beyond Classic” elements, known for its expressive work driving the new off-road SUV.
At the meeting, the robust and aesthetic appearance of the J7 became the focus of attention. In terms of design, the J7 has absorbed the superior genes of the parent company’s precise manufacturing and perfectly integrated the wisdom and skills of the core design teams to shape a unique design language. Overall, the J7 blends the look of urban sophistication with the rugged assertiveness of an off-road warrior, the overall design is strong, and the use of a large number of straight lines on the side makes it feel powerful.
Based on the overall design approach, the details of the J7 have been carefully refined, whether it is the distinctive split-type headlights, the floating roof full of technology, or the hidden door handles that combine design and practicality, they are all perfectly integrated into the J7. The extremely impressive visual effect is visible to everyone, making people fall in love at first sight.
Certainly, as a purpose-built off-road vehicle designed for the new elite with exceptional style, the innovative technology independently developed by JAECOO – the ARDIS intelligent all-terrain system – has garnered significant praise from the public. This system gives the J7 the capability to navigate seven major driving scenarios, including sand, mud, and off-road, ensuring users can experience driving control in any travel scenario.
Following the meeting, the media said that the J7 is a unique product among today’s off-road vehicles, as it not only retains the strong off-road performance of traditional off-road vehicles but also incorporates modern and intelligent avant-garde elements. This is a major achievement for traditional off-road SUVs, marking a major innovation of the J7 that is expected to garner further attention from Saudi users.
With the success of this unique event, it signifies that the countdown period for J7 to enter the Saudi market has officially begun, and it can be said that with innovative technology as a focal point and the brand’s driving force, JAECOO is accelerating the implementation of the full industrial values such as products, technology, networks and ecosystem in the Saudi Arabia and the Middle East markets.
According to the plan, the J7 is set to be launched in Saudi Arabia in the first half of the coming year. By that time, the J7 will not only offer more customization options for Saudi users but will also spearhead a new direction in the Saudi off-road SUV market, delivering benefits to Saudi users and introducing more surprises.
