In the presence of the Chairman of Emeel Abdalla Investments and few representatives from Abu Dhabi Capital Group

A Partnership Agreement Signed Between Kuwaiti “Urbnlanes” and UAE-based STORY Hospitality, a Subsidiary of Abu Dhabi Capital Group, on the Sidelines of “The Investor Real Estate” Conference
Eng. Fadi Abdalla: This agreement is the first of its kind in the Egyptian market and supports the country’s tourism goals.
Victor Abou Ghanem: Egypt has all the capabilities to hold a leading global position in tourism and hospitality.
The Kuwaiti company Urbnlanes, a subsidiary of Emeel Abdalla Investments, signed a partnership agreement with STORY Hospitality, which manages a portfolio of leading hotel and commercial brands around the world and is a subsidiary of Abu Dhabi Capital Group, one of the UAE’s leading investment firms.
The agreement was signed on the sidelines of the second edition of the “The Investor.. Real Estate” conference, organized by Black Diamond, a leading company in organizing conferences and exhibitions, on Tuesday, April 15, 2025, at the Nile Ritz-Carlton Hotel in downtown Cairo.
The agreement was signed on behalf of Urbnlanes by Eng. Fadi Abdalla, CEO of the company, and on behalf of STORY Hospitality by Mr. Victor Abou Ghanem, CEO of the group, in the presence of Mr. Hossam Heiba, CEO of the General Authority for Investment and Free Zones in Egypt.
The signing ceremony was also attended by Mr. Emeel Abdalla, Chairman of Emeel Abdalla Investments, and senior representatives from Abu Dhabi Capital Group, along with a number of prominent Egyptian public figures.
On this occasion, Eng. Fadi Abdalla, CEO of Urbnlanes, stated that this agreement — the first of its kind in the Egyptian real estate market — relates to the company’s flagship project, Noi Residence New Cairo, and marks just the beginning of future cooperation between both parties in various projects within the local and regional markets.
Abdalla added that the agreement will create a significant shift in Egypt’s hospitality sector by establishing the concept of extended vacations in hotel apartments. It also aligns with the Egyptian government’s plans to double the current hospitality capacity of 250,000 hotel rooms by 2028 to meet the target of welcoming 30 million tourists by 2030.
Eng. Shady Abdalla, Co-CEO of Urbnlanes, noted that there is a shortage of hotels and hotel rooms in Egypt, which currently has around 250,000 units that have been built over many years — a number that does not match the current and projected tourist influx. For this reason, Urbnlanes is focusing on serving Egypt’s hospitality sector and forging partnerships with reputable companies such as Abu Dhabi Capital Group.
H.E. Abubaker Al Khoori GCEO of Abu Dhabi Capital Group emphasized that this partnership represents not just another milestone for STORY Hospitality, but a reflection of ADCG’s long-term vision to elevate hospitality benchmarks in the region along with a solid and renowned partner. He remarked being so proud to back a brand that consistently delivers excellence and is expanding its global footprint with purpose and passion.
Mr. Victor Abou Ghanem, CEO of Story Hospitality, expressed his pleasure in the upcoming cooperation between both parties, pointing out that Egypt has all the capabilities to achieve a leading global position in the tourism and hospitality sector — particularly after the significant infrastructure development and the strong government focus on tourism and antiquities. He also highlighted the full opening of the Grand Egyptian Museum next July as a key milestone.

Editor’s Notes
About Urbnlanes
Founded in 1994 as a real estate development company under Emeel Abdalla Group and First Group Kuwait, Urbnlanes is considered one of the strongest real estate companies in Egypt and Kuwait. With over 38 years of experience in the Gulf market, the company has launched over 100 projects, including 20 towers and 3 cities.
About Story Hospitality
STORY Hospitality is redefining what it means to stay, feel, and experience. Headquartered in Abu Dhabi, this fast-growing international hotel management company is on a mission to turn every guest journey into a story worth sharing.
As the hospitality arm of Abu Dhabi Capital Group (ADCG) – one of the most prestigious institutional investment funds in the Middle East – STORY Hospitality is rooted in excellence and driven by ambition. Its collection includes the elevated elegance of STORY Hotels & Resorts and the urban edge of CUE Hotels, each offering a distinct approach to modern travel.
Beyond hotels, the company also manages a portfolio of commercial and residential assets, including offices, retail spaces, and apartments in Dubai and Abu Dhabi – offering a holistic vision of modern hospitality and lifestyle management.
With a strong development pipeline, including upcoming openings in Morocco, Saudi Arabia, UAE, and New Cairo the company is expanding its reach across the MENA region and beyond.

About Abu Dhabi Capital Group
Abu Dhabi Capital Group is one of the largest institutional investment groups in the Middle East and North Africa. It creates transformational value through a diverse portfolio across multiple asset classes, industries, and geographic regions.