SNB Group launches the first World Legend Mastercard in the Middle East and North Africa region
Riyadh, Saudi Arabia; 19 August 2026: SNB Group, in collaboration with Mastercard, today announced the launch of the SNB World Legend Mastercard, becoming the first financial institution in the Middle East and North Africa to to offer Mastercard’s most prestigious card tier to its Private Banking clients. The launch reflects SNB Group’s continued commitment to delivering innovative banking solutions and exceptional experiences tailored to the evolving expectations of affluent customers.
Commenting on the launch, Saud Bajbair, Head of Retail Business Group at SNB Group, said: “The launch of the SNB World Legend Mastercard reflects SNB Group’s commitment to continuously advancing innovative banking solutions that elevate customer experience and reinforce our position as a leading financial group in the Kingdom and the region. This milestone forms part of our strategy to deliver differentiated products and personalized services that combine innovation with exclusivity, creating value that extends well beyond traditional banking.”
“At Mastercard, we are committed to turning payments into possibilities by crafting experiences that create lasting connections and value, delivering what matters most to our cardholders. Thanks to our extensive global research, we have an in-depth understanding of the needs and desires of private banking consumers. We are delighted to bring the newly introduced World Legend Mastercard – our new product designed for cardholders that want to enjoy utmost luxury – to SNB’s customers,” said Adam Jones, division president, West Arabia, Mastercard.
SNB World Legend Mastercard sets a new benchmark in luxury payments, offering Private Banking clients a curated ecosystem of exclusive travel, dining, entertainment, investment and lifestyle privileges. Combining the premium global benefits of The Mastercard Collection with 24/7 lifestyle concierge, bespoke travel experiences, international meet-and-greet and airport transfer services, lounge access for cardholders and two guests, fast-track airport services at major hubs worldwide, and access to leading global economic forums in partnership with Bloomberg, the card delivers unparalleled access and exceptional moments tailored to each cardholder’s preferences.
This launch underscores SNB’s commitment to expanding its portfolio of innovative financial solutions that enhance customer experience while supporting the ambitions of Saudi Vision 2030. Through continuously evolving its products and services, the Group remains focused on delivering more flexible, personalized and value-driven banking reinforcing its position as one of the region’s leading financial institutions.
