OPPO Attains Leading Positions in China and Global Smartphone Shipments in H1 2023, Following Stellar Find N2 Flip Success
Riyadh, Gulf Tech News
OPPO, propelled by the exceptional performance of its pioneering Find N2 series and Find X6 series flagship smartphones, has achieved a remarkable first-place ranking in the Chinese smartphone market during the first half of 2023, alongside a notable fourth-place position globally over the same period.
Based on insightful data provided by Canalys, OPPO has firmly secured a noteworthy 10% share of the global smartphone market in H1 2023, with an impressive shipment volume of 51.9 million units. Additionally, the company has significantly captured an 18% share of the Chinese smartphone market during the first half of 2023, solidifying its position as the top-selling brand in the Chinese market for this duration.
The driving force behind OPPO’s commendable performance can be attributed in part to the resounding success of foldable smartphones. This category has witnessed a rapid surge in growth throughout the year and continues to showcase promising potential for the future. According to projections by Counterpoint Research, the global shipment volume of foldable smartphones is anticipated to experience a remarkable 114% compound annual growth rate between 2019 and 2025. This trajectory is predicted to culminate in a quadruple increase in shipments between 2022 and 2025, reaching a total of 55 million units. Notably, Chinese Original Equipment Manufacturers (OEMs), including OPPO, have been quick to embrace the foldable market, thereby contributing to China’s ascension as the global frontrunner, capturing an impressive 26% market share in 2022.
Recent insights from Canalys further underscore OPPO’s commanding presence within the foldable market. In the first quarter of 2023, OPPO notably dominated the foldable market in China with a commanding 31% market share, further solidifying its leadership in this burgeoning segment. At the product level, the OPPO Find N2 Flip emerged as the standout performer among foldable offerings, constituting a significant 15% of foldable smartphone sales in China from January to May 2023, as per Counterpoint’s data. The Find N2 Flip stands out as the first vertical flip phone to showcase an expansive cover screen, meticulously designed for practicality and everyday enjoyment. This innovation is accompanied by features such as a minimally visible crease, robust battery performance, and an intuitive user interface design, all of which contribute to its industry-leading position.
The unparalleled innovations encapsulated by the Find N2 Flip, along with its resounding commercial triumph, have further propelled OPPO’s global foldable market performance. The company’s market share has surged from 5% in Q1 2022 to a notable 13% in Q1 2023, as per Canalys’ research.
Staying true to its commitment, OPPO remains steadfast in driving the expansion of the foldable smartphone market, augmenting the user experience through unwavering dedication to technical innovation.
About OPPO
OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.
