MORE THAN 65% OF HOUSEHOLDS IN KSA ARE UNLIKELY TO USE A VACUUM WHEN CLEANING, REVEALS DYSON GLOBAL DUST STUDY

coming fourth. Additionally, 71% of KSA respondents said they are least likely to use a vacuum to clean their home.

“Using a wet cloth to clean surfaces is fine, but the sequence of cleaning tools matter. Dampening dust on floors – even fine dust invisible to the naked eye – could mean that you’re creating a habitat more favourable to dust mite and mould proliferation,” explains Monika. “Dust is most effectively removed with a vacuum cleaner first, before going on to wipe surfaces. Even then, it is important to use a vacuum cleaner with effective filtration and sealing technology to ensure that whatever you vacuum remains trapped and is not expelled back into the home.”

Although we see positive shifts in people’s cleaning habits, with more people worldwide vacuuming some of the commonly overlooked spaces including their mattresses and sofas, many people in the Gulf continue to neglect these spaces – 33% in KSA of people do not vacuum their mattress and sofas.

Dyson V15
Dyson recently unveiled the newest development in vacuum technology, the Dyson V15 Detect cordless vacuum with illuminated cleaner head technology to reveal hidden dust. Engineered to detect hidden dust as small as 10 microns and equipped with an acoustic piezo sensor to enable scientific proof of what’s been sucked up, these new Dyson technologies redefine deep cleaning at home.

Dyson have spent almost 20 years studying real dust – only by understanding the complex matrix of household dust can the technology innovator better enable its vacuum cleaners to deal with the conditions they face in real homes. Dyson’s engineers spend countless hours developing filters and seals to make sure that their vacuum cleaners capture not only the dust you can see, but also the dust you can’t. Their engineers want to make sure that what has been sucked up remains trapped in the bin and is not expelled back into the home – helping to keep households clean and hygienic.

“We hope this research inspires you to think about what is in the dust in your homes,” explains Monika. “Just because it is out of sight does not mean it should be out of mind. The microscopic dust particles like pet dander and dust mite allergens may have a larger impact on your health and well-being than particles you can actually see with the naked eye.”