Likee Launches a Hashtag Campaign to Support Street World Cup 2022

Likee, a pioneering global short video platform has launched a campaign to support Street Child World Cup 2022 – an eight-day football World Cup-style tournament where 28 teams will compete to shine a light on the adversities faced by vulnerable youth living in street situations worldwide.

In an effort to raise awareness to support children’s rights and their right to play sports and in particular football in a safe environment, Likee has launched a hashtag campaign #كأسعالمالاطفال. Likee users are invited to share their best football skills or clips of their favorite players that are participating in the fourth edition of the Street Child World Cup.

“We are proud to support the efforts of Street Child United in their mission to make the world a better place for children through sport,” said Gibson Yuen, Head of Likee Global Operations. “The Street World Cup is unique as it aims to demonstrate how children irrespective of who they are or where they are from are important. They are beacons of hope and inspiration to their family, friends and people around the world. We believe that together with our community of users on Likee, we have the opportunity to create change that matters and this hashtag challenge is just one step towards a future filled with equality, access to education, opportunities and more.”

The Street Child World Cup 2022 features 15 boys’ teams and 13 girls’ teams, with 10 of the teams being represented by refugee or displaced children. Following the official draw, and after a few days of training, group stages will start on Tuesday, October 11, and culminate with the final games on Saturday, October 15.

In addition to the tournament, the young players will join art workshops, and participate in child-friendly congress sessions to shine a light on the adversities faced by vulnerable youth living in street situations worldwide.

The competition is being held at Oxygen Park in Education City in Doha, Qatar and it is open to the public. Audio descriptive commentary, in Arabic, will be available during the matches for spectators who are blind or visually impaired.