PARTNER UP TO BRING THE FUTURE OF ART TO DUBAI
Infinity des Lumières will open at The Dubai Mall in early 2021,
DUBAI: GTN
Dubai, United Arab Emirates, 5 January 2021: InfinityArt and Culturespaces Digital have announced their partnership in bringing to Dubai the future of art, at the Infinity des Lumières – the biggest and most advanced digital art gallery in the GCC region, in the heart of Downtown Dubai, and located in its iconic landmark, The Dubai Mall.
In collaboration with Culturespaces Digital – the most renowned pioneers in creating digital art centres and immersive digital exhibitions – InfinityArt will introduce to Dubai a completely innovative, technology driven art and cultural platform, thus contributing to Dubai’s profile as the City of the Future.
As a ground-breaking concept, spread over an impressive 2,700 sq. metres within The Dubai Mall, Infinity des Lumières will bring to life iconic and contemporary art through 130 projectors, 58 speakers and an incredible 3,000 HD digital moving images. With the largest digital facade within The Dubai Mall – a magnificent art projection with a total display area of 200 square metres – all visitors will be transformed by the concept of living dynamic art. The Infinity des Lumières’ Boutique, an experience in its own right, will be accessible directly from The Dubai Mall and open to everyone.
An internationally renowned digital art pioneer, Culturespaces Digital has produced immersive exhibitions since 2012, offering the public a truly 21st century experience.
Their four immersive venues established a landmark breakthrough in the way people experience and feel art. Received with enormous acclaim, at the Atelier des Lumières in Paris, as well as the Carrières de Lumières in Provence, the Bassins de Lumières in Bordeaux and the Bunker des Lumières in South Korea, over 2 million visitors have been captivated by fine art painters such as Van Gogh, Monet, Chagall, Dalí or Japan’s 19th century art, and more over contemporary artists creating digital journeys especially for these art venues.
Luc Archambeaud, Head of Business Development of Culturespaces, commented, “We are delighted to bring these impressive immersive digital art exhibitions to the most visionary, vibrant and future-oriented city of the GCC. For the first time in this region residents and tourists alike will have the opportunity to experience an unforgettable multi-sensory journey, as they watch art come to life all around them – a feeling that is enchanting, entertaining, and educational.”
Van Gogh, Dreamed Japan and Verse exhibitions, will run simultaneously at the Infinity des Lumières, guiding visitors through diverse imaginative worlds, where images come to life as a wondrous animated symphony of light, colour, sound, movement and rhythm.
Catherine Oriol, Director of Infinity des Lumières, explained, “We are thrilled to be working in partnership with Culturespaces Digital in establishing our technology-driven, engaging, and transformative platform. Visitors will have infinite possibilities to be at the centre of art, fully immersed and connected to it. The inspiring exhibitions speak universally to different audiences, of all ages and cultural backgrounds.”
InfinityArt chose The Dubai Mall – the most spectacular global meeting point – as the perfect location for an experience that embodies the future of art as a fusion of cutting-edge technology and brilliant artistic expression. With its progressive approach to art, Infinity des Lumières is set to attract new and diverse audiences, exceeding half a million visitors per year, and positioning Dubai as the regional epicentre of pioneering cultural expression.
Further announcements, including information on opening dates, prices, and the 2021 exhibition programme, will be issued early 2021.
