Inc. demonstrates the power of AR in transforming fashion and beauty in the Kingdom

Bringing together a bevy of exclusive try-on experiences and immersive tech features
Snap Inc. demonstrates the power of AR in transforming fashion and beauty in the Kingdom

Riyadh: Gulf Tech

Revolutionizing the fashion and beauty industry in the Kingdom of Saudi Arabia, Snap Inc. hosted an Augmented Reality (AR) event unveiling its latest technology features, while also showcasing the various tools on the app that can help elevate the consumer journey. A pioneer in AR try-on technology, Snap unlocked a series of unimaginable creative possibilities, helping to make the shopping experience even more personal, accessible, and convenient.
The event which took place at Lakum Artspace brought together 200 C-suite clients, members of the press, content partners and influencers. Guests had the chance to explore the power of AR in transforming the fashion and beauty industries as well as discover how it is shifting the way consumers shop, browse products and engage with immersive try-on experiences.
Attendees had the opportunity to experience the all-new 2D try-on standing mirrors and play dress-up without having to change their clothes. By simply scanning the Snapcodes on the mirrors, they were able to access a lens that completely transformed their look with one touch.
At a dedicated make-up station, guests were able to interact with glamorous beauty lenses from top make-up brands, with a make-up artist present to simulate their AR look in real time. Through AR Mirrors designed to duplicate fashion lenses in real time, attendees were also able to strike a pose and capture their own photos. This revolutionary technology enables Snapchatters to try on multiple outfits from the comfort of their own homes, simply by taking a full-body selfie.
Commenting on the event, Abdulla Alhammadi, Regional Business Lead for KSA market at Snap Inc. said: “Our technology has transformed the way people can interact with fashion and beauty. Snapchat has a unique and highly engaged community of content creators in the Kingdom, with a monthly addressable reach of 20 million users. Through AR technology, we’re giving our community the opportunity to enter a world where online shopping is focused more on the consumer and not the product.”
“Businesses also have an unmatched opportunity to utilize our AR features to tap into new audiences and increase their reach, helping them push their creative boundaries and drive real sales. We’re pleased to have had the chance to welcome press, businesses as well as Snap Stars to be amongst the first to interact with our immersive try-on experiences and learn about the future of shopping through Snapchat,” continued Alhammadi.
In Saudi Arabia, Snapchat reaches over 90% of 13-34 year-olds, this gives brands the opportunity to reach a large audience and showcase their products through AR. Consumers are now able to try products from the comfort of their own home making their shopping experience more sustainable and hygienic. According to a study commissioned by Snap and conducted by Deloitte Digital, by 2025, almost all of the Gen Z and Millennial population in Saudi Arabia are anticipated to be frequent AR users. As the leader in AR commerce, Snap makes it easy for brands to create immersive experiences both on Snapchat as well as their websites.
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About Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.