Dubai, United Arab Emirates, gulftech: HUAWEI Ads, a leading global advertising marketplace by Huawei, the world’s largest technology providers, concluded the HUAWEI Ads Spring Summit 2022 in Dubai. On March 17, 2022, key industry leaders and agencies gathered at the W Hotel, the Palm, to explore the platform’s advertising capabilities and unique potential in this sector.
During 2020, the global digital advertising spending was approximately $378bn, with a projection to potentially reach $646bn by 2024. Maximising the effectiveness of campaigns has become vital to industry players and has resulted in an increased reliance on first-party data. HUAWEI Ads has unique capabilities advertisers can leverage to reach their target audience successfully while gaining real-time insights into their audiences’ interactions.
Through an interactive session, experts from HUAWEI Ads introduced attendees to the platforms’ key features and upcoming updates planned for 2022, followed by success stories from current partners. Additionally, participants had the opportunity to sign up for an exclusive introductory offer and Incentive plan, enabling them to explore the potential of services and increase their sales leads and volumes.
The ceremony was followed by a networking opportunity, gathering advertisers and key players around one of the most significant features of the digital marketing world.
HUAWEI Ads continues to revolutionise digital advertising, and this event is one of many planned to keep the AdTech industry informed and updated with their new products. As part of this vision, HUAWEI Ads is exploring valuable partnerships across the region, one of which is with Viu, one of the leading video streaming platforms in the Middle East. HUAWEI Ads also announced Ramadan packages for Ramadan 2022, thereby enabling advertisers to meet their business goals.
Meanwhile, Huawei is continuously expanding its ads ecosystem across the region through multiple programs in 2022 for partners and advertisers.
