Giving people what they want: Xiaomi takes the intelligent approach to creating smart devices in Saudi Arabia

Riyadh, gulftech:

Home to over 28 million smartphone users, Saudi Arabia is firmly established as one of the most attractive markets for smartphone companies. With the Kingdom boasting one of the highest internet penetration rates in the world — 97.9 percent of the total population, which equates to over 34.5 million people — it is hardly surprising that the country has developed a reputation for its digital savvy.

These figures emphasize just how popular smartphones are in Saudi Arabia, and why leading technology companies target the Kingdom’s discerning community of tech lovers. Smart devices, including smartphones, tablets and wearables, offer access to a range of nifty features and applications near and dear to Saudi customers, with these amenities enabling them to browse the internet, communicate readily with friends and family, and shop online.

Still, at a time when digital transformation is picking up pace and changing business, society and daily life, companies and brands must be even more innovative and responsive when developing products in order to cater to customers’ needs. This is especially true of a market like Saudi Arabia.

Simply put: Saudi consumers demand — better yet, expect — the best as they are accustomed to the very best. Smart devices that might delight customers in other countries might just fall short of standards in Saudi. Here, they need to be even smarter, more modern and fully-equipped with the latest technology to impress shoppers. This is as Saudi techies are at the leading-edge of trends and much too sophisticated to be swayed by run-of-the-mill releases.

Moreover Xiaomi — the leading smartphone company — recently hosted a special event in Riyadh celebrating the launch of a new range of innovative products.

Spotlighting the Xiaomi 12T smartphone series, the event emphasized the importance of going above and beyond to pioneer truly novel offerings that elevate the experience of using smart devices, while responding to consumers’ behaviors and preferences.

Both Xiaomi 12T Series flagships do exactly that, enabling photography-loving smartphone users to capture their most important moments with the use of first-rate technology. The Xiaomi 12T Pro features a pro-grade 200MP imaging system backed by ground-breaking hardware and Xiaomi’s own advanced AI algorithms. This delivers superb imagery with high clarity, strong night photography, and quick focusing.

The Xiaomi 12T, on the other hand, implements a triple camera array: a 108MP pro-grade primary camera, 8MP ultra-wide camera, and 2MP macro camera. Its powerful low-light capabilities produce crisp and bright pictures, even in the most challenging of settings.

With consumers constantly on-the-go and increasingly reliant on their phones — be it when at work, shopping or immersing themselves in their favorite entertainment — the flagships have been designed with performance in mind.

The Xiaomi 12T Pro is equipped with the best Snapdragon processor with leading 4nm TSMC manufacturing process, which significantly enhances the performance of CPU and GPU by 16.7 percent and 11 percent respectively compared to Snapdragon 8 Gen 1, and reduces power consumption of each by 33 percent and 30 percent.

Similarly, the Xiaomi 12T is powered by MediaTek’s leading chipset — MediaTek Dimensity 8100-Ultra which is built on the 5nm TSMC manufacturing process.

They also offer incredible battery life and exceptionally fast charging, with both phones having a large 5,000mAh battery and featuring 120W HyperCharge. They can be charged to 100 percent in as quickly as 19 minutes, and ready for up to 13.5 hours of screen-on time.

Additionally, their impressive 6.67″ CrystalRes AMOLED display allows for ideal viewing experiences. With 1220p resolution and over 68 billion colors, both are perfectly designed to balance clarity, colorful details, and power efficiency..

Xiaomi 12T Pro is available for purchase today exclusively at Jarir Bookstore. Xiaomi 12T Pro comes in 12GB+256GB storage variant, with a price starting from 2699 SAR with a 6 months free screen protection warranty card worth 899 SAR

Xiaomi 12T comes in 8GB+256GB storage variant, with a price starting from 1999 SAR and comes with a 6 months free screen protection warranty card worth 899 SAR.