{"id":88143,"date":"2026-07-21T16:31:22","date_gmt":"2026-07-21T13:31:22","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=88143"},"modified":"2026-07-21T16:31:23","modified_gmt":"2026-07-21T13:31:23","slug":"full-size-suvs-and-pickups-powered-44-of-general-motors-middle-easts-sales-over-25-years","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2026\/07\/21\/full-size-suvs-and-pickups-powered-44-of-general-motors-middle-easts-sales-over-25-years\/","title":{"rendered":"Full-size SUVs and pickups powered 44% of General Motors Middle East\u2019s sales over 25 years"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><strong>And today they are safer, smarter and more efficient than ever<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For decades, full-size SUVs and pickups have been at the heart of how customers across the Middle East define confidence on the road, accounting for almost half of General Motors (GM) Middle East\u2019s sales, exactly 44% between 2000 and 2025, reflecting a deep, enduring preference for capability, space, presence and safety.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As GM marks 100 years in the region, that connection also speaks to a legacy built over generations, shaped by iconic vehicles, and how strength, safety and confidence have evolved. For many Middle Eastern car enthusiasts, GM\u2019s classic vehicles had the kind of visual character that felt timeless and, during their era they were at the forefront of the industry, representing strength and safety \u2014 built from thick metal, heavy materials and a visibly sturdier form. Yet, <a href=\"https:\/\/www.edgarsnyder.com\/resources\/crumple-zones\"><u>vehicle safety is more nuanced<\/u><\/a>, shaped by physics, efficiency and a far deeper understanding of how to protect people in the moments that matter most.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As automotive engineering advanced, so did the vehicles by managing crash forces more intelligently and protecting the people inside more effectively. This shift matters at a time when road crashes continue to claim approximately <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/road-traffic-injuries\"><u>1.19 million<\/u><\/a> lives globally each year and impose significant economic costs. Against that backdrop, modern vehicle engineering is increasingly focused on <a href=\"https:\/\/www.autoweek.com\/car-life\/classic-cars\/a1704381\/1959-chevy-bel-air-vs-2009-chevy-malibu-crash-test-pretty-ghastly\/\"><u>avoiding collisions<\/u><\/a>, managing impact energy and protecting occupants when incidents occur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, GM Africa &amp; Middle East\u2019s 2024 YouGov survey across the UAE, Saudi Arabia and Egypt found that safety features were the most important factors in vehicle purchase decisions for <a href=\"https:\/\/news.gmarabia.com\/en\/home\/newsroom.detail.html\/Pages\/news\/me\/en\/2025\/gm\/02-14-car-buyers-prioritize-accessibility-and-safety.html\"><u>89% of respondents<\/u><\/a>, ahead of affordability and overall aesthetics. This is a clear regional signal that safety is prioritized at the point of purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speaking about this transformation, Jorge Plata \u2013 President &amp; Managing Director of GM Africa and Middle East said<\/strong>, \u201cDecades ago, just as today, drivers wanted vehicles that inspired confidence on every journey. What <em>has<\/em> changed is how we deliver that confidence. Today, strength isn\u2019t just about heavy metal; it\u2019s engineered through advanced safety systems, smarter structures, and technology that helps reduce the risk of crashes before they happen. That is the fundamental evolution of the modern vehicle.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the earliest Chevrolet and GMC trucks and Cadillac sedans to today\u2019s SUVs and pickups, GM\u2019s legendary vehicles have continued to shape what confidence on the road looks like. Across GM\u2019s portfolio \u2014 including the Chevrolet Tahoe and Suburban, Chevrolet Silverado, GMC Yukon and Sierra, and Cadillac Escalade \u2014 this evolution is especially visible. Over the last 25 years, GM Middle East has sold around 1 million full-size SUVs and pickups alone, underlining the region\u2019s enduring affinity for these flagship nameplates. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These vehicles continue to deliver the presence, space and capability customers expect, while integrating sophisticated safety, driver-assistance and connected solutions that support driver awareness and rapid response.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jorge Plata continued<\/strong>, \u201cModern vehicle design now prioritizes aerodynamics to improve stability and efficiency, lighter yet stronger materials to enhance responsiveness, and carefully engineered deformation zones that absorb crash forces before they reach occupants. What may appear less rigid externally often reflects a far more complex and effective approach to safety.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That progress is also being independently recognized. The <a href=\"https:\/\/pressroom.gm.com\/gmbx\/arabia\/en\/pressroom\/home\/news.detail.html\/Pages\/news\/me\/en\/2025\/gm\/GMC-Acadia-and-Chevrolet-Traverse.html\"><u>2025 Chevrolet Traverse and GMC Acadia<\/u><\/a> earned IIHS Top Safety Pick designations, while the 2026 Chevrolet Traverse offers more than 20 standard safety and driver assistance features and a 5-star NHTSA rating \u2014 underscoring how modern family vehicles are redefining expectations in the segment. Cadillac\u2019s all-electric Escalade IQ has also earned broader product recognition, including Autotrader\u2019s Best New Car of 2025 and MotorTrend\u2019s 2026 SUV of the Year, reflecting how excellence today is increasingly judged through a combination of engineering, innovation, design and the overall in-vehicle experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the Middle East, these vehicles come equipped with <strong>OnStar<\/strong>, GM\u2019s pioneering connected services. Globally, for more than 30 years, OnStar helps keep drivers stay focused and supported through features such as Automatic Crash Response, Emergency Services and voice-connected assistance, alongside broader connectivity, convenience and driver-assistance offerings. &nbsp;Today, OnStar is available across the UAE, Kuwait, Saudi Arabia and Bahrain, with more than 42,000 members and counting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond OnStar, GM\u2019s accountability within the ownership cycle encompasses issues that may be identified in a vehicle after its purchase. When such issues arise, recalls remain an important part of the modern safety ecosystem. At many times it can also be a proactive measure undertaken out of a manufacturer\u2019s commitment toward safety. In the Middle East, this is always rolled out in close coordination with authorities to protect customers and strengthen trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For GM, this represents a broader shift in how vehicles are engineered and evaluated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strength is no longer measured by how much a body panel can resist in isolation. It is assessed by how effectively the entire system \u2014 structure, restraints, sensors, software, braking and key partners \u2014 works together to protect occupants and support the driver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regional sales data shows that customer affinity for full-size SUVs and pickups remains strong. What is changing is the technology behind that appeal. Today\u2019s vehicles are expected to deliver capability, efficiency, safety and intelligence simultaneously \u2014 a complex mandate compared to previous decades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Classic vehicles will always hold emotional power. They remind people of family histories, first drives, formative journeys and the start of a new era. Modern vehicles stir desire, while also answering to far tougher expectations around safety, sustainability, performance and technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>And today they are safer, smarter and more efficient than ever For decades, full-size SUVs and pickups have been at the heart of how customers across the Middle East define confidence on the road, accounting for almost half of General Motors (GM) Middle East\u2019s sales, exactly 44% between 2000 and 2025, reflecting a deep, enduring &hellip;<\/p>\n","protected":false},"author":2,"featured_media":88144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[5995,1048],"class_list":["post-88143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cars","tag-general-motors-middle-easts","tag-suv"],"yoast_head":"<!-- This site is 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