{"id":88134,"date":"2026-07-21T09:52:04","date_gmt":"2026-07-21T06:52:04","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=88134"},"modified":"2026-07-21T09:53:33","modified_gmt":"2026-07-21T06:53:33","slug":"gwm-strengthens-middle-east-footprint-with-opening-of-largest-overseas-showroom","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2026\/07\/21\/gwm-strengthens-middle-east-footprint-with-opening-of-largest-overseas-showroom\/","title":{"rendered":"GWM strengthens Middle East footprint with opening of largest overseas showroom"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><strong>Milestone highlights the continued expansion and strengthening of GWM\u2019s network across the region<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.gwm-global.com\/\">Great Wall Motor<\/a><\/strong> (GWM) Middle East has marked a major milestone in its regional growth strategy with the opening of a new flagship facility in the UAE. The newly inaugurated location is the largest GWM showroom outside China, underscoring the brand\u2019s rapidly growing footprint and long-term commitment to customers across the Middle East.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new flagship showroom marks a significant step in GWM\u2019s ongoing regional expansion strategy and reflects the brand\u2019s continued investment in premium, customer-centric retail experiences across the region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The opening comes amid strong momentum for GWM in the Middle East, where the brand has recorded <strong>42% year-on-year growth across the region<\/strong>, driven by increasing demand for its expanding SUV, pickup and new-energy vehicle portfolio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the past few years, GWM has also significantly scaled its presence across the GCC, building a network of 95 showrooms and <strong>93 service workshops across the region, <\/strong>in partnership with some of the region\u2019s leading automotive distributors. Together, these investments have created an integrated sales and aftersales ecosystem designed to deliver a seamless ownership experience for customers across the Middle East.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commenting on the expansion, <strong>Sunny Bhat, Chief Operating Officer for GWM Middle East<\/strong>, said: \u201cThe Middle East continues to be one of GWM\u2019s most important markets and the opening of one of our largest overseas showrooms outside China is a clear sign of our long-term commitment to the region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe wanted to create more than just a place to display our vehicles. This flagship showroom is designed to be a one-stop destination where customers can experience the brand and receive the support they need throughout their ownership journey. It reflects our ambition to put customers at the centre of everything we do and our determination to build a strong, lasting presence in the Middle East by earning their trust and confidence every step of the way,\u201d he added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The flagship facility brings together the powerful TANK SUV range, the popular HAVAL urban SUV lineup and the rugged POER pickup series under one roof, showcasing more than 10 models and reflecting GWM\u2019s growing model line-up across the region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Built in line with GWM\u2019s latest global retail identity, the showroom is designed to give customers an immersive and hands-on way to explore the brand\u2019s vehicles and technologies in a premium, family-friendly environment that includes a caf\u00e9 and children\u2019s play area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of its long-term strategy, GWM is continuing to scale its presence across the GCC, with further investments planned in the region, further reinforcing the Middle East\u2019s position as a key pillar of the brand\u2019s global growth ambitions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the region continues to play an increasingly important role in the brand\u2019s global strategy, GWM remains committed to investing in advanced new-energy technologies, expanding its model line-up and strengthening its network of world-class retail experiences to bring intelligent, capable and accessible mobility solutions to customers across the GCC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Milestone highlights the continued expansion and strengthening of GWM\u2019s network across the region Great Wall Motor (GWM) Middle East has marked a major milestone in its regional growth strategy with the opening of a new flagship facility in the UAE. The newly inaugurated location is the largest GWM showroom outside China, underscoring the brand\u2019s rapidly &hellip;<\/p>\n","protected":false},"author":2,"featured_media":88135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[2056,5992,5991],"class_list":["post-88134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-footprint","tag-great-wall-motor","tag-gwm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GWM strengthens Middle East footprint<\/title>\n<meta name=\"description\" content=\"Great Wall Motor (GWM) Middle East has marked a major milestone in its regional growth strategy with the opening\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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