{"id":87451,"date":"2026-06-15T13:53:33","date_gmt":"2026-06-15T10:53:33","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=87451"},"modified":"2026-06-15T13:53:33","modified_gmt":"2026-06-15T10:53:33","slug":"publicis-sapient-launches-sapient-sustain-to-help-enterprises-transform-it-operations-and-scale-ai-enabled-support-in-increasingly-complex-it-environments","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2026\/06\/15\/publicis-sapient-launches-sapient-sustain-to-help-enterprises-transform-it-operations-and-scale-ai-enabled-support-in-increasingly-complex-it-environments\/","title":{"rendered":"Publicis Sapient Launches Sapient Sustain to Help Enterprises Transform IT Operations and Scale AI-Enabled Support In Increasingly Complex IT Environments"},"content":{"rendered":"\n

Sapient Sustain enables enterprises to create better customer experiences while reducing IT operational debt with agentic AI<\/em><\/strong><\/p>\n\n\n\n

As enterprises scale AI, IT environments are becoming more fragmented, distributed and harder to manage. Traditional automation lacks the context and coordination to operate effectively at scale, leading to slower resolution times, rising operational debt and inconsistent experiences. To address these challenges, Publicis Sapient<\/a>, a technology company that provides enterprise AI platforms and services, today announced the launch of Sapient Sustain<\/a> for AI-enabled autonomous IT operations and managed services.<\/p>\n\n\n\n

Designed for both legacy and modern IT ecosystems, Sapient Sustain uses agentic AI to detect issues early, resolve incidents autonomously, and prevent recurring failures. Publicis Sapient\u2019s people plus products<\/em> approach helps businesses improve reliability and reduce IT operational costs by up to 45%, while delivering up to 8x improvement in mean time to resolution (MTTR) or same day resolution.<\/p>\n\n\n\n

\u201cEnterprises are under increasing pressure to improve reliability, reduce costs, and operate at greater speed,\u201d said Nigel Vaz, CEO of Publicis Sapient. \u201cSapient Sustain introduces a new model for IT operations: one where AI agents and human expertise work together to anticipate issues and resolve them before they impact the business. This is a shift from reactive support to intelligent, self-healing operations.\u201d<\/p>\n\n\n\n

“As organizations across the Middle East accelerate AI adoption and digital transformation, they need IT operations that can scale with greater speed, resilience and intelligence,”said Srinivas Devulapalli, Managing Director, Publicis Sapient MENA. “Sapient Sustain helps enterprises move beyond reactive support to AI-enabled autonomous operations, enabling them to reduce complexity, improve reliability and unlock greater value from their technology investments.”<\/p>\n\n\n\n

<\/a>From Reactive IT To Autonomous Operations<\/strong><\/h3>\n\n\n\n

Sapient Sustain integrates AI-driven workflows across the IT issue lifecycle, enabling enterprises to move from reactive support to predictive operations that continuously improve through learning and automation.<\/p>\n\n\n\n

The platform supports a progressive evolution from traditional L1, L2, L3 operating models to agent-orchestrated operations, where AI augments human decision-making and enables autonomy within defined guardrails. By reducing manual tasks and accelerating resolution, this approach lowers operational debt, improves system resilience, and drives more efficient, scalable operations.<\/p>\n\n\n\n

A Foundation for Context-Aware AI-Driven IT Operations<\/strong><\/h2>\n\n\n\n

Sapient Sustain is built on four foundational capabilities:<\/p>\n\n\n\n