iggest stage.\u2013 Today, adidas brings Backyard Legends to Saudi Arabia ahead of the FIFA World Cup 2026\u2122, celebrating the neighbourhood pitches, football icons, and communities inspiring the next generation of the game across the Kingdom.<\/p>\n\n\n\n
Centered around Saudi football star Saud Abdulhamid, the brand’s film follows a group of young football fans across Riyadh as they passionately debate who would make the ultimate Saudi team. Set between neighbourhood streets, late night football screenings, informal pitches, and gaming sessions inspired by local football culture, the story captures the excitement and belief surrounding Saudi Arabia\u2019s growing influence on the global game ahead of football\u2019s biggest tournament.<\/p>\n\n\n\n
Blending football fandom, gaming culture, and grassroots passion, the campaign also celebrates the wider football ecosystem shaping the future of the sport in Saudi Arabia, from rising young players and women\u2019s football to the communities driving the game forward every day. Through authentic conversations and shared moments, the film highlights football not just as a sport, but as a cultural language that continues to unite and inspire a new generation across the Kingdom.<\/p>\n\n\n\n
As part of adidas\u2019 wider global \u201cYou Got This\u201d platform, the campaign aims to help athletes overcome pressure in sport through positivity, support systems, and self belief. Ahead of the FIFA World Cup 2026\u2122, adidas continues to champion the joy of playing freely, whether that\u2019s on neighbourhood pitches in Riyadh or on the world\u2019s biggest football stage.<\/p>\n\n\n\n
Bilal Fares, General Manager, adidas EMC, said: \u201cFootball culture in Saudi Arabia continues to evolve in incredibly exciting ways, driven by passion, ambition, and a new generation shaping the future of the game. As the world looks ahead to the FIFA World Cup 2026\u2122, we wanted to tell a story through \u2018You Got This\u2019 that feels authentic to the local community, celebrating the joy, confidence, and belief that football creates, whether that\u2019s on neighbourhood pitches or the world stage.\u201d<\/p>\n\n\n\n
Saud Abdulhamid said: \u201cGrowing up, football was always about community, confidence, and believing in yourself. With football entering such a special moment globally ahead of the FIFA World Cup 2026\u2122, it\u2019s inspiring to see the next generation play with so much passion and personality. I\u2019m proud to be part of a campaign that celebrates that energy and reminds young players across Saudi that they can achieve anything.\u201d<\/p>\n\n\n\n
Ahead of a huge summer for football, adidas will continue to be an unmissable part of the game globally as Official Match Ball supplier and federation partner for the FIFA World Cup 2026\u2122.<\/p>\n\n\n\n
The campaign will roll out across adidas and partner social channels throughout May 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u2022 adidas launches a new Saudi led chapter of its global \u201cYou Got This\u201d campaign ahead of the FIFA World Cup 2026\u2122, celebrating the energy, confidence, and passion shaping the future of football in the Kingdom \u2022 Featuring Saudi football icons and rising local heroes including Saud Abdulhamid and Sami Al Jaber, the film captures …<\/p>\n","protected":false},"author":6,"featured_media":87044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[5693,946],"class_list":["post-87043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-adidas","tag-technology-news"],"yoast_head":"\n