{"id":86044,"date":"2026-03-30T14:05:06","date_gmt":"2026-03-30T12:05:06","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=86044"},"modified":"2026-03-30T14:05:07","modified_gmt":"2026-03-30T12:05:07","slug":"national-geographic-society-partners-with-amazon-web-services-to-bring-the-societys-historic-assets-into-the-future","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2026\/03\/30\/national-geographic-society-partners-with-amazon-web-services-to-bring-the-societys-historic-assets-into-the-future\/","title":{"rendered":"National Geographic Society Partners with Amazon Web Services to Bring the Society&#8217;s Historic Assets into the Future"},"content":{"rendered":"\n<p><em><strong>As the Society\u2019s new preferred cloud provider, AWS will establish a new media platform to process, store and digitize billions of the organization\u2019s historic media assets, powering the future of digital storytelling<\/strong><\/em><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.nationalgeographic.org\/society\/\">The National Geographic Society<\/a><\/strong> and <strong><a href=\"https:\/\/aws.amazon.com\/\">Amazon Web Services<\/a><\/strong> (AWS) announced today a joint effort to centralize the Society\u2019s assets, supporting its 138-year legacy of exploration and discovery. A major focus will be migrating nearly 15 petabytes of history \u2014 from deep sea footage to archeological records \u2014 into a customized media platform on AWS Cloud. <\/p>\n\n\n\n<p>The partnership ensures the long-term preservation of the Society\u2019s past while equipping future National Geographic production teams with the ability to share impactful stories faster than ever before.<\/p>\n\n\n\n<p>The initiative will unify the Society\u2019s multi-source archives into a single \u201cliving library\u201d hosted on AWS where billions of assets will be preserved and easily searchable in real-time by production teams at the Society. Currently, the Society generates an estimated two petabytes of new video \u2014 equivalent to approximately 100 days of 4K footage \u2014 each year from the<a href=\"https:\/\/www.nationalgeographic.org\/society\/impact-story-lab\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;<\/a><a href=\"https:\/\/www.nationalgeographic.org\/society\/impact-story-lab\/\" target=\"_blank\" rel=\"noreferrer noopener\">Impact Story Lab<\/a>,<a href=\"https:\/\/www.nationalgeographic.org\/society\/our-programs\/pristine-seas\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;<\/a><a href=\"https:\/\/www.nationalgeographic.org\/society\/our-programs\/pristine-seas\/\" target=\"_blank\" rel=\"noreferrer noopener\">National Geographic Pristine Seas<\/a>,<a href=\"https:\/\/live.nationalgeographic.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;<\/a><a href=\"https:\/\/live.nationalgeographic.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">National Geographic Live<\/a>&nbsp;and other programs.<\/p>\n\n\n\n<p>\u201cThis initiative is the first step in a multi-year journey where the Society will leverage AWS infrastructure and services to centralize the production and preservation of its media assets,\u201d&nbsp;<strong>said Jason Southern, chief technology and information officer at the National Geographic Society<\/strong>. \u201cProduction teams will be able to quickly discover, access and re-use existing media to create impactful stories about the work our Explorers undertake to study our world.\u201d<\/p>\n\n\n\n<p><strong>Innovation in Action<br><\/strong>The high-performance media platform, using Amazon Bedrock and additional services, is designed to activate the Society\u2019s media archives and accelerate its global mission:<br>\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<strong>Centralized Digital Core.<\/strong>\u00a0The migration will consolidate assets into a system built on AWS, creating a centralized foundation for one of the most robust archives of science and exploration in the world. This initiative will protect records of our planet\u2019s history \u2014 from historic maps to iconic photography.<br>\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<strong>AI-Powered Discovery.\u00a0<\/strong>Using AWS generative AI, the media platform will assist in transcribing footage, metadata creation, identifying key figures, and more. These innovative tools address the unique technical complexities of the Society\u2019s archives, allowing National Geographic production teams to quickly surface existing content to transform into new stories.<br>\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<strong>Modernized Storytelling<\/strong>. The platform will enable National Geographic production teams to collaborate on video editing and asset management in real-time \u2014 significantly shortening the time it takes to move a story from the field to the public.<\/p>\n\n\n\n<p><br>&#8220;For over 138 years, the National Geographic Society has documented the wonders of our world, from the ocean floor to the highest peaks, capturing history, inspiring explorers of every age, and building a legacy that is truly irreplaceable. <\/p>\n\n\n\n<p>AWS is proud to partner with the Society to ensure every asset becomes an enduring resource as we safeguard the past while powering the next generation of discovery,\u201d\u00a0<strong>said Rick Buettner, managing director of global nonprofits at AWS.<\/strong><\/p>\n\n\n\n<p>The new cloud-based platform will transform the production process for the Society&#8217;s vast archives, by enabling quick analysis of thousands of hours of footage. This will empower National Geographic production teams to convert years of documentation into compelling new impact storytelling.<\/p>\n\n\n\n<p>Together, the National Geographic Society and AWS are ensuring that the wonders of our world are not only preserved for posterity, but are actively utilized to inspire, educate, and protect the planet for the next century of discovery.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the Society\u2019s new preferred cloud provider, AWS will establish a new media platform to process, store and digitize billions of the organization\u2019s historic media assets, powering the future of digital storytelling The National Geographic Society and Amazon Web Services (AWS) announced today a joint effort to centralize the Society\u2019s assets, supporting its 138-year legacy &hellip;<\/p>\n","protected":false},"author":2,"featured_media":86045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-86044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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