{"id":85351,"date":"2026-02-17T14:49:10","date_gmt":"2026-02-17T12:49:10","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=85351"},"modified":"2026-02-17T14:49:11","modified_gmt":"2026-02-17T12:49:11","slug":"ihg-hotels-resorts-unveils-new-premium-collection-brand-noted-collection","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2026\/02\/17\/ihg-hotels-resorts-unveils-new-premium-collection-brand-noted-collection\/","title":{"rendered":"IHG Hotels & Resorts\u00a0unveils new\u00a0premium collection\u00a0brand,\u00a0Noted\u00a0Collection\u2122"},"content":{"rendered":"\n

InterContinental Hotels Group PLC (IHG)<\/a><\/strong> today announces the launch of\u00a0its\u00a0new\u00a0premium\u00a0collection brand,\u00a0Noted\u00a0Collection,\u00a0with\u00a0initial\u00a0discussions\u00a0already underway\u00a0with\u00a0multiple\u00a0owners, including several with portfolios of hotels, for potential addition into\u00a0IHG\u2019s system.\u00a0<\/p>\n\n\n\n

Focused\u00a0primarily on conversions\u00a0in\u00a0upscale to\u00a0upper\u00a0upscale,\u00a0Noted\u00a0Collection\u00a0is designed to power the performance of high-quality,\u00a0distinctive\u00a0hotels and bring more outstanding choice and destinations to guests around the world.\u00a0<\/p>\n\n\n\n

Many\u00a0of the\u00a02.3 million\u00a0independent\u00a0rooms\u00a0globally\u00a0across\u00a0these segments\u00a0could\u00a0benefit\u00a0from\u00a0being a\u00a0part of\u00a0IHG\u2019s\u00a0powerful enterprise,\u00a0which\u00a0includes\u00a0best-in-class revenue management,\u00a0distribution\u00a0and technology capabilities,\u00a0and\u00a0over\u00a0160\u00a0million\u00a0IHG One Rewards\u00a0members. IHG expects to\u00a0reach\u00a0more than\u00a0150\u00a0Noted\u00a0Collection\u00a0hotels\u00a0around the world\u00a0in\u00a0the next decade.\u00a0<\/p>\n\n\n\n

Elie Maalouf, Chief Executive Officer, IHG Hotels & Resorts, said<\/strong>:\u00a0\u201cWe\u2019re\u00a0very excited\u00a0to bring\u00a0Noted\u00a0Collection to market, which\u00a0complements\u00a0our\u00a0existing premium brands and\u00a0builds on the\u00a0success\u00a0of\u00a0Vignette Collection in\u00a0Luxury\u00a0& Lifestyle\u00a0and\u00a0our\u00a0fast-growing\u00a0conversion brands like\u00a0voco\u00a0and Garner.\u00a0<\/p>\n\n\n\n

There is\u00a0strong\u00a0appetite from owners of\u00a0high-quality, one-of- a-kind\u00a0hotels\u00a0ready\u00a0to\u00a0join\u00a0the power\u00a0of our platforms and\u00a0expertise, and\u00a0Noted\u00a0Collection\u00a0offers them a distinctive\u00a0and attractive brand\u00a0with a gateway to stronger performance.\u00a0\u00a0\u00a0<\/p>\n\n\n\n

Last year we acquired urban lifestyle brand Ruby for must-visit city break destinations and Noted Collection\u2019s arrival underlines our continued commitment to invest in a powerful premium portfolio that meets evolving guest and hotel owner needs. Noted Collection will allow guests around the world to enjoy even more choice and new experiences with the trust of True Hospitality that comes with every stay at an IHG hotel.\u201d <\/p>\n\n\n\n

IHG\u2019s 21st<\/sup> brand and 11th new brand in as many years, Noted Collection will occupy a distinct space within IHG’s premium portfolio alongside Crowne Plaza, voco, and Ruby, while complementing our distinctive luxury and lifestyle brands, Hotel Indigo and Vignette Collection. Noted Collection will roll out globally over time, beginning in the diverse Europe, Middle East, Asia & Africa (EMEAA) region. <\/p>\n\n\n\n

A premium collection of one-of-one hotels, each Noted Collection property is thoughtfully curated for its distinct point of view, the experiences it reveals and the conversations it sparks. Three hallmarks ensure the guest experience across the Collection is truly distinct:  <\/p>\n\n\n\n