{"id":85196,"date":"2026-02-11T13:50:43","date_gmt":"2026-02-11T11:50:43","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=85196"},"modified":"2026-02-11T13:50:44","modified_gmt":"2026-02-11T11:50:44","slug":"general-motors-africa-and-middle-easts-kicks-off-its-centennial-joining-forces-with-acumen-media-to-launch-their-documentary-on-cbs-and-alarabiya","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2026\/02\/11\/general-motors-africa-and-middle-easts-kicks-off-its-centennial-joining-forces-with-acumen-media-to-launch-their-documentary-on-cbs-and-alarabiya\/","title":{"rendered":"General Motors Africa and Middle East\u2019s kicks off its Centennial joining forces with Acumen Media to launch their documentary on CBS and Alarabiya"},"content":{"rendered":"\n

This year, General Motors (GM) Africa and Middle East<\/a><\/strong> is marking its 100th<\/sup> anniversary \u2013 making it one of the longest standing automotive companies in the region.<\/p>\n\n\n\n

As part of GM Africa and Middle East\u2019s centenary celebrations, the company has joined forces with Alarabiya<\/a>, US news broadcaster CBS<\/a> and Acumen Media to produce a documentary showing how GM became one of the most trusted companies in the region.<\/p>\n\n\n\n

The documentary, now live, highlights GM\u2019s transformative impact, showcasing a journey of innovation and industry disruption through its world-class products from Chevrolet, GMC and Cadillac \u2013 and shows how the company is well positioned for its next hundred years of innovation in the Middle East and Africa. <\/p>\n\n\n\n

Rory Harvey, General Motors Executive Vice President and President of Global Markets:<\/strong> \u201cIn 1926, under the leadership of GM legendary leader Alfred Sloan, our company expanded to the region \u2013 eventually expanding to nine Gulf States and North Africa markets. Over that time, I am proud that our brands \u2013 Chevrolet, GMC and Cadillac \u2013 have become part of the fabric of the region. <\/p>\n\n\n\n

As we look ahead to the next 100 years, GM\u2019s commitment to the region remains true, bringing cutting-edge technology like Super Cruise and empowering local industries and talent. Through this documentary, we are showing the story behind our innovations and above all the partnerships forged to realize our vision.\u201d<\/p>\n\n\n\n

Jack Uppal, President and Managing Director, General Motors Africa and Middle East said: <\/strong>\u00a0“As we kickoff this centennial, we proudly honor our journey of innovation, resilience and partnership. From our beginnings in Alexandria, Egypt, to becoming a driving force in mobility and its future across Africa and the Middle East, one constant has remained: placing our customers at the center of everything we do. <\/p>\n\n\n\n

Every product we\u2019ve introduced has been thoughtfully tailored to meet the unique needs of this region, including exclusive trims and features designed specifically for our local markets. <\/p>\n\n\n\n

The unwavering focus from our dealer partners, coupled with GM\u2019s global leadership and know-how, has allowed us to build industries, contribute to the advancement of the region, nurture local talent, and foster lasting connections. <\/p>\n\n\n\n

By championing industrialization and fueling local economies, our dealer network has generated over 7,000 jobs\u2014and for every GM employee, at least 50 industry professionals work together to deliver on our shared promise of progress and impact.”<\/p>\n\n\n\n

Alfred Sloan: Architect of Modern Automotive Innovation<\/strong><\/h2>\n\n\n\n

Looking back, a pivotal figure in GM\u2019s global and regional success was Alfred Sloan, GM\u2019s President in its formative years, who was renowned for scaling up the company and introducing the modern corporate structure. Sloan\u2019s vision laid a strong foundation for GM\u2019s enduring progress in the region.<\/p>\n\n\n\n

A Legacy of Export and Local Empowerment: From Egypt to the Region<\/strong><\/h2>\n\n\n\n

GM\u2019s story in the Middle East began in 1926 with the establishment of its first operations in Alexandria, Egypt. This bold step launched an era of leadership in exporting vehicles and parts across the wider region. As documented in historical archives, the Alexandria plant quickly became a regional hub, setting new standards in assembly, distribution, and service that defined the industry. <\/p>\n\n\n\n

It was a catalyst for regional growth supporting local industries and training a diverse workforce representing over a dozen nationalities. The company\u2019s pioneering spirit extended to public transport, with GM buses serving Egyptian railways and Chevrolet trucks supporting vital infrastructure projects across the wider region.<\/p>\n\n\n\n

From the very beginning, GM\u2019s approach was championed by innovation and adaptability. The company introduced patent technologies in the region, such as, the electric self-starter, mass production breakthroughs, and automatic transmissions \u2013 making modern transportation accessible.<\/p>\n\n\n\n

Pioneering Transportation, Connecting People<\/strong><\/h2>\n\n\n\n

Further emphasizing the depth of GM\u2019s influence throughout the region\u2019s history, the documentary shines a light on the diverse range of Chevrolet, GMC and Cadillac vehicles, brought to life through visual storytelling.<\/p>\n\n\n\n

The Chevrolet Suburban, introduced in 1935, became the world\u2019s first SUV and a symbol of endurance and adaptability\u2014serving families, tradespeople, and adventurers across the Middle East. The Chevrolet Caprice in the Gulf became a cultural icon, gracing city streets and family celebrations for decades.<\/p>\n\n\n\n

Additionally, the Chevrolet Silverado and GMC Sierra\u2014 affectionately known as \u201cChaffar\u201d and \u201cJims\u201d in the Arab world\u2014became synonymous with strength and pride, reflecting the desert\u2019s spirit and the region\u2019s relentless drive. Cadillac, meanwhile, has long symbolized prestige and leadership, from its role in presidential parades to its modern flagship, the Escalade.<\/p>\n\n\n\n

For Egyptians, GM\u2019s impact is deeply personal. Over the past 40 years, the Chevrolet T-Series, locally named as the Dababbah (bulldozer) and Jumbo (grand) have become lifelines for millions, supporting commerce and daily life. Moreover, the locally produced Chevrolet Optra stands as a testament to GM\u2019s commitment to Egypt\u2014designed and built in Egypt by Egyptians, for Egyptians and beyond.<\/p>\n\n\n\n

Additionally, powering the future and localization in the Kingdom of Saudi Arabia for the last 25 years is GM\u2019s renowned automotive parts and battery brand, ACDelco. Solidifying our commitment to local industry, talent development and technological innovation through battery manufacturing, GM is supporting the Kingdom\u2019s vision for a diversified, knowledge-based economy.<\/p>\n\n\n\n

Innovation for the Next 100 Years<\/strong><\/h2>\n\n\n\n

The documentary showcases GM\u2019s role in reshaping the region\u2019s future mobility ecosystem, along with its network of dealerships and partners. Among these technologies, Super Cruise, the world\u2019s first true hands-free driver assistance technology, will be coming to the Middle East with the centennial celebration in 2026, setting the industry standard and GM\u2019s path to personal autonomy.<\/p>\n\n\n\n

For 100 years, GM has been part of the region\u2019s social and economic fabric, supporting local communities, celebrating heritage, and empowering generations. As the company looks to the next century, it remains dedicated to pioneering technologies, fostering local talent, and connecting people to what matters most.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

This year, General Motors (GM) Africa and Middle East is marking its 100th anniversary \u2013 making it one of the longest standing automotive companies in the region. As part of GM Africa and Middle East\u2019s centenary celebrations, the company has joined forces with Alarabiya, US news broadcaster CBS and Acumen Media to produce a documentary …<\/p>\n","protected":false},"author":2,"featured_media":85197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[5188],"class_list":["post-85196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-general-motors-africa"],"yoast_head":"\nGeneral Motors Africa and Middle East\u2019s kicks off its Centennial joining forces with Acumen Media to launch their documentary on CBS and Alarabiya - Gulf Tech News<\/title>\n<meta name=\"description\" content=\"General Motors Africa and Middle East\u2019s kicks off its Centennial joining forces with Acumen Media to launch their documentary on CBS and Alarabiya\" \/>\n<meta name=\"robots\" content=\"index, follow, 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