{"id":85103,"date":"2026-02-10T09:34:22","date_gmt":"2026-02-10T07:34:22","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=85103"},"modified":"2026-02-10T09:34:23","modified_gmt":"2026-02-10T07:34:23","slug":"genetec-and-etimad-sign-mou-to-advance-unified-physical-security-innovation-in-the-uae","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2026\/02\/10\/genetec-and-etimad-sign-mou-to-advance-unified-physical-security-innovation-in-the-uae\/","title":{"rendered":"Genetec and Etimad sign MoU to advance unified physical security innovation in the UAE"},"content":{"rendered":"\n<p><em><strong>Strategic partnership represents a significant step toward strengthening next-generation, data-driven physical security the UAE<\/strong><\/em><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/genetechvet.com\/ar\/\">Genetec Inc.<\/a><\/strong> (\u201cGenetec\u201d), the global leader in enterprise physical security software, today announced that it has signed a Memorandum of Understanding (MoU) with Etimad Holding (\u201cEtimad\u201d), part of EDGE Group, to strengthen unified physical security capabilities in the United Arab Emirates.\u00a0 <\/p>\n\n\n\n<p>The MoU was formally signed during Intersec Dubai 2026 between Firas Jadalla, Regional Director, META at Genetec and Saeed Juma Al Marashda, CEO at Etimad. \u00a0<\/p>\n\n\n\n<p>The strategic partnership represents a significant step toward helping public and private sector organizations across the UAE modernize their security operations, improve situational awareness, and better protect people, assets, and critical infrastructure. By bringing together Genetec unified security platform and Etimad\u2019s local expertise, the two companies aim to accelerate the adoption of innovative, standards-based security technologies.<\/p>\n\n\n\n<p>Under the MoU, Genetec and Etimad have agreed to collaborate on the delivery of comprehensive physical security solutions, and to jointly explore strategic opportunities aimed at supporting UAE organizations transition from siloed systems to unified, data-driven security operations.<\/p>\n\n\n\n<p>\u201cThrough this collaboration with Etimad, we are combining our experience in unified physical security with a partner that has deep roots in the UAE\u2019s security and critical infrastructure landscape,\u201d said Firas Jadalla, Regional Director, META at Genetec. <\/p>\n\n\n\n<p>\u201cTogether, we will help organizations across the country move from fragmented, legacy systems to modern, data-driven platforms that strengthen resilience, improve situational awareness, and support the UAE\u2019s long-term digital and security ambitions.\u201d<\/p>\n\n\n\n<p>In addition to supporting national security and resilience priorities, the collaboration is expected to drive innovation by enabling UAE customers to take advantage of connected and secure solutions that go beyond security. This will help organizations make better-informed decisions, respond faster to incidents, and extract more value from their security investments.<\/p>\n\n\n\n<p>\u201cThis partnership reflects Etimad\u2019s commitment to advancing the UAE\u2019s national security and critical infrastructure protection through reliable technology and strong local partnerships,\u201d said Saeed Juma Al Marashda, CEO at Etimad. <\/p>\n\n\n\n<p>\u201cWorking with Genetec enables us to deliver integrated, end-to-end solutions to government and private-sector customers, helping them enhance visibility, coordination, and response across their operations, and supporting the UAE\u2019s broader vision for safety, security, and sustainable economic growth.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategic partnership represents a significant step toward strengthening next-generation, data-driven physical security the UAE Genetec Inc. (\u201cGenetec\u201d), the global leader in enterprise physical security software, today announced that it has signed a Memorandum of Understanding (MoU) with Etimad Holding (\u201cEtimad\u201d), part of EDGE Group, to strengthen unified physical security capabilities in the United Arab Emirates.\u00a0 &hellip;<\/p>\n","protected":false},"author":2,"featured_media":85104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[5158,4543],"class_list":["post-85103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-etimad","tag-genetec"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Genetec and Etimad sign MoU to advance unified physical security innovation in the UAE - Gulf Tech News<\/title>\n<meta name=\"description\" content=\"Genetec and Etimad sign MoU to advance unified physical security innovation in the UAE\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gulftech-news.com\/en\/2026\/02\/10\/genetec-and-etimad-sign-mou-to-advance-unified-physical-security-innovation-in-the-uae\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genetec and Etimad sign MoU to advance unified physical security innovation in the UAE - 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