{"id":84980,"date":"2026-02-05T12:21:56","date_gmt":"2026-02-05T10:21:56","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=84980"},"modified":"2026-02-05T12:21:57","modified_gmt":"2026-02-05T10:21:57","slug":"mbrf-unveils-new-sadia-visual-identity-at-gulfood-reinforcing-its-leadership-in-the-middle-east-and-the-global-halal-market","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2026\/02\/05\/mbrf-unveils-new-sadia-visual-identity-at-gulfood-reinforcing-its-leadership-in-the-middle-east-and-the-global-halal-market\/","title":{"rendered":"MBRF unveils new Sadia visual identity at Gulfood, reinforcing its leadership in the Middle East and the global halal market"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><em><strong>Gulfood is the world\u2019s largest annual food and beverage exhibition, held annually in the UAE.\u00a0<\/strong><\/em><\/li>\n\n\n\n<li><em><strong>MBRF\u2019s participation in the exhibition saw it unveil Sadia\u2019s new visual identity, spotlight a range of value-added food products, and demonstrate its leadership in the multi-protein halal market.<\/strong><\/em><\/li>\n\n\n\n<li><em><strong>Present in the Middle East since the 1970s, MBRF has a well-established and scalable operational footprint in the region, across major markets such as the UAE and Saudi Arabia.<\/strong><\/em><\/li>\n<\/ul>\n\n\n\n<p><strong><a href=\"https:\/\/www.mbrf.com\/en\/home-2\/\">MBRF<\/a><\/strong>, a global multi-protein food leader and one of the world\u2019s largest halal food producers, marked a key milestone at Gulfood with the unveiling of a new visual identity for Sadia, the GCC\u2019s leading and preferred poultry brand. The new visual identity reinforces Sadia\u2019s commitment to modernity, innovation, and superior quality, while signaling a confident step forward for the brand.<\/p>\n\n\n\n<p>Commenting on the brand\u2019s evolution, Fabio Mariano, MBRF Vice President of the Halal Market &amp; CEO of Sadia Halal, said:<\/p>\n\n\n\n<p>\u201cThe unveiling of Sadia\u2019s new visual identity at Gulfood represents much more than a refreshed look \u2014 it reflects our ambition for the future. MBRF continues to invest in innovation across its broad portfolio, including value-added food products that are connected to local consumers preferences, while staying true to the principles of quality, halal integrity, and trust that define the Sadia brand.\u201d<\/p>\n\n\n\n<p>The participation marked MBRF\u2019s first appearance at Gulfood under the MBRF brand, following the merger of Marfrig and BRF. During the exhibition, MBRF spotlighted several innovations across its portfolio, including an expanded product range that reflects evolving consumer tastes and growing demand for value-added food products, such as those that are ready-to-prepare.<\/p>\n\n\n\n<p>As part of the week\u2019s activities, MBRF also featured prominently in the exhibition\u2019s Dubai World Cuisine program, with Chef Pierre Zaghrini participating in a live masterclass titled \u201cThe Art of Marbling \u2013 Rib Eye.\u201d The Sadia Beef Master Class showcased the quality, versatility, and excellence of the Sadia Beef portfolio, reinforcing the brand\u2019s positioning among chefs, clients, and strategic partners.<\/p>\n\n\n\n<p>Visitors to the MBRF stand also had the opportunity to explore key portfolio expansions designed to address a wide range of consumption occasions. <\/p>\n\n\n\n<p>These included the latest additions to Sadia\u2019s Broasted line &#8211; with two new flavors, Sadia Bites &#8211; which are snackable breaded chicken and cheese \u2013 and the new Sadia Special line, which are burgers made of premium Angus beef.<\/p>\n\n\n\n<p>Present in the region since the 1970s, MBRF has a well-established and scalable operational footprint in the Middle East. Across the region, it operates 3 industrial plants, 17 distribution centers, and 5 commercial offices, all of which are supported by robust logistics and supply chain capabilities in key markets such as the UAE and Saudi Arabia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gulfood is the world\u2019s largest annual food and beverage exhibition, held annually in the UAE.\u00a0 MBRF\u2019s participation in the exhibition saw it unveil Sadia\u2019s new visual identity, spotlight a range of value-added food products, and demonstrate its leadership in the multi-protein halal market. Present in the Middle East since the 1970s, MBRF has a well-established &hellip;<\/p>\n","protected":false},"author":2,"featured_media":84981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4860,1389],"class_list":["post-84980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-gulfood","tag-mbrf"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MBRF unveils new Sadia visual identity at Gulfood, reinforcing its leadership in the Middle East and the global halal market - Gulf Tech News<\/title>\n<meta name=\"description\" content=\"MBRF unveils new Sadia visual identity at Gulfood, reinforcing its leadership in the Middle East and the global halal market\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gulftech-news.com\/en\/2026\/02\/05\/mbrf-unveils-new-sadia-visual-identity-at-gulfood-reinforcing-its-leadership-in-the-middle-east-and-the-global-halal-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MBRF unveils new Sadia visual identity at Gulfood, reinforcing its leadership in the Middle East and the global halal market - 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