{"id":83664,"date":"2025-12-17T11:04:31","date_gmt":"2025-12-17T09:04:31","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=83664"},"modified":"2025-12-17T11:04:33","modified_gmt":"2025-12-17T09:04:33","slug":"elm-announces-an-increase-in-its-stake-in-sahl-almadar-trading-company-owner-of-the-madar-digital-platform-for-logistics-business-management","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/12\/17\/elm-announces-an-increase-in-its-stake-in-sahl-almadar-trading-company-owner-of-the-madar-digital-platform-for-logistics-business-management\/","title":{"rendered":"Elm Announces an Increase in Its Stake in Sahl Almadar Trading Company, Owner of the Madar Digital Platform for Logistics Business Management"},"content":{"rendered":"\n<p><em><strong>Agreement Signed Alongside Elm\u2019s Strategic Sponsorship of the Supply Chain &amp; Logistics Conference 2025<\/strong><\/em><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.elm.sa\/en\/\">Elm Company<\/a><\/strong>, a pioneer in digital solutions, announced\u2014concurrently with its strategic sponsorship of the Supply Chain &amp; Logistics Conference 2025, held under the patronage of His Excellency Eng. Saleh Al-Jasser, Minister of Transport and Logistics Services, and recognized as the largest gathering of supply chain and logistics decision-makers in its seventh edition\u2014the signing of an agreement to increase its stake in Sahl Almadar Trading Company, the owner of the Madar Digital Platform.<\/p>\n\n\n\n<p>Madar is an advanced digital platform that connects shippers and carriers and provides unified solutions for managing logistics operations.<\/p>\n\n\n\n<p>On this occasion, Eng. Abdullah Abdulrahman Al-Obeikan, CEO of Obeikan Group and Chairman of Sahl Almadar Trading Company, stated: \u201cMadar represents an integrated digital ecosystem that includes real-time shipment tracking solutions, process automation, integration with government services, an interactive digital marketplace connecting shippers and carriers, and a digital payments platform\u2014contributing to improved operational efficiency and enhanced transparency and reliability.\u201d<\/p>\n\n\n\n<p>He added: \u201cMadar was established to drive a qualitative transformation in Saudi Arabia\u2019s logistics sector by connecting shippers, carriers, and regulatory entities within a single ecosystem. This underscores the platform\u2019s capabilities and highlights the role of digital logistics in supporting the Kingdom\u2019s economic growth. It is an important step for the sector, the company, and the national economy.\u201d<\/p>\n\n\n\n<p>Mr. Mohammed bin Abdulaziz Al-Omair, CEO of Elm Company, stated: \u201cThis step aims to strengthen our advanced digital solutions and positively reflect on the quality of Elm\u2019s services delivered to beneficiaries, in line with our vision to become the leading digital enabler for the logistics business sector. We believe that the future of logistics goes beyond the transportation of goods to delivering added value built on efficiency, transparency, and speed.\u201d<\/p>\n\n\n\n<p>He added: \u201cWith Madar\u2019s advanced technologies and Elm\u2019s digital expertise, the integration of Madar\u2019s technical capabilities with Elm\u2019s advanced digital infrastructure will contribute to the development of a comprehensive, end-to-end logistics solutions ecosystem, covering shipment planning, compliance, fleet management, payments, and operational analytics, supporting the Saudi market\u2019s adoption of smart, data-driven logistics solutions.\u201d<\/p>\n\n\n\n<p>Al-Omair emphasized that this step reflects Elm\u2019s commitment to supporting the Kingdom\u2019s economic and digital transformation objectives and contributing to strengthening its position as a global logistics hub.<\/p>\n\n\n\n<p>It is worth noting that in 2021, Elm Company announced its investment in Sahl Almadar Trading Company, the owner of the Madar Digital Platform affiliated with Obeikan Group, with a 30% stake, aiming to support the entrepreneurial business environment and strengthen local innovation and digital partnerships in the logistics services sector. <\/p>\n\n\n\n<p>This represents a strategic step within Elm\u2019s direction to expand its presence in the business-to-business (B2B) sector, given that logistics is among the most promising sectors in which the company seeks to enhance its presence, in line with its non-organic growth strategy and the qualitative transformation taking place in Saudi Arabia\u2019s logistics sector. Completion of the process remains subject to obtaining the relevant regulatory approvals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agreement Signed Alongside Elm\u2019s Strategic Sponsorship of the Supply Chain &amp; Logistics Conference 2025 Elm Company, a pioneer in digital solutions, announced\u2014concurrently with its strategic sponsorship of the Supply Chain &amp; Logistics Conference 2025, held under the patronage of His Excellency Eng. Saleh Al-Jasser, Minister of Transport and Logistics Services, and recognized as the largest &hellip;<\/p>\n","protected":false},"author":2,"featured_media":83665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[768],"class_list":["post-83664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-elm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Elm Announces an Increase in Its Stake in Sahl Almadar Trading Company, Owner of the Madar Digital Platform for Logistics Business Management - Gulf Tech News<\/title>\n<meta name=\"description\" content=\"Elm Announces an Increase in Its Stake in Sahl Almadar Trading Company, Owner of the Madar Digital Platform for Logistics Business Management\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gulftech-news.com\/en\/2025\/12\/17\/elm-announces-an-increase-in-its-stake-in-sahl-almadar-trading-company-owner-of-the-madar-digital-platform-for-logistics-business-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elm Announces an Increase in Its Stake in Sahl Almadar Trading Company, Owner of the Madar Digital Platform for Logistics Business Management - 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