{"id":83508,"date":"2025-12-11T10:19:06","date_gmt":"2025-12-11T08:19:06","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=83508"},"modified":"2025-12-11T10:19:11","modified_gmt":"2025-12-11T08:19:11","slug":"snapchat-winter-village-opens-its-doors-bringing-together-chopard-boss-and-lancome-for-an-iconic-first-edition","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/12\/11\/snapchat-winter-village-opens-its-doors-bringing-together-chopard-boss-and-lancome-for-an-iconic-first-edition\/","title":{"rendered":"Snapchat Winter Village opens its doors, bringing together Chopard, BOSS, and Lanc\u00f4me for an iconic first edition"},"content":{"rendered":"\n<p><em><strong>Running until December 31, Snapchatters will be able to explore a luxury Winter Village in Augmented Reality created by Snapchat \u2014 where holiday shopping comes to life through immersive and interactive digital boutiques.<\/strong><\/em><\/p>\n\n\n\n<p>As the holiday season approaches, Snapchat unveils the <strong>Snapchat Winter Village<\/strong>, a luxurious Augmented Reality experience that transforms festive shopping into a magical and immersive journey. For the first time globally for luxury, the platform brings together three iconic Maisons, Chopard, BOSS, and Lanc\u00f4me, within a digital setting where visitors can explore the boutiques.<br><br>Available on Snapchat until December 31, the <strong>Snapchat Winter Village<\/strong> is a unique experience inviting Snapchatters to explore participating boutiques and discover each brand\u2019s world through dedicated AR Lenses. Once inside a Maison\u2019s Lens, visitors can discover its creations just as they would in real life, before finalizing their favorites directly on the brand\u2019s e-commerce site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Three luxury worlds to explore<\/strong><\/h2>\n\n\n\n<p>The Snapchat Winter Village is accessible directly from the Snapchat Lens carousel and from each brand\u2019s Public Profile. It brings together three distinctive boutiques, each offering an exclusive AR experience designed in collaboration with the creative studio Atomic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chopard<\/strong> invites visitors into a refined digital reinterpretation of its boutique, a delicate paper-like world where every architectural detail, from the curtains to the furniture, seems sculpted in ivory and light. Snapchatters can browse elegant displays showcasing the Maison\u2019s iconic watches and jewelry, with each piece revealing its story and craftsmanship through an interactive product card.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lanc\u00f4me<\/strong> takes Snapchatters on a poetic journey through beauty and light. Inspired by the Lanc\u00f4me Express and its signature soft pink aesthetic, this AR experience reimagines the luxury perfume store as a glowing train carriage floating above snowy mountains. Inside, visitors wander through a refined pink and gold interior where each fragrance icon is presented like a precious treasure. Selecting a product reveals the story and inspiration behind each creation \u2013 from the new musky vanilla fragrance, Vanille Nude, to the house\u2019s signature La Vie Est Belle L\u2019Original Eau de Parfum.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>BOSS<\/strong> unveils its Augmented Factory, a festive yet sophisticated space with copper-toned walls and wooden crates, animated by a central conveyor belt highlighting the latest BOSS x Steiff collection, an exclusive collaboration where BOSS\u2019 signature elevated aesthetic meets the timeless charm of Steiff\u2019s beloved teddy bears with the trademark \u2018Button in Ear\u2019.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Holiday shopping, reinvented<\/strong><\/h2>\n\n\n\n<p>The <strong>Snapchat Winter Village<\/strong> offers brands a unique opportunity to harness the power of Snapchat\u2019s AR technology to deliver an immersive and engaging shopping experience. It allows Snapchatters to discover new products, indulge themselves, or start their holiday gift hunt in an innovative and inspiring way. <\/p>\n\n\n\n<p>Whether it\u2019s finding the perfect piece of jewelry, a signature fragrance, or a timeless fashion item, the Snapchat Winter Village transforms gift discovery into a moment of wonder and delight.<\/p>\n\n\n\n<p>\u201cThe Snapchat Winter Village reimagines augmented shopping by offering an interactive space where brands don\u2019t simply present their creations \u2014 they invite Snapchatters into their worlds to explore, feel, and experience the magic of holiday shopping. <\/p>\n\n\n\n<p>This first edition, created with Chopard, BOSS, and Lanc\u00f4me, is a powerful example of how technology can transform discovery into an inspiring, memorable, and truly luxurious moment,\u201d <strong>explains Geoffrey Perez, Global Head of Luxury at Snap Inc.<\/strong><\/p>\n\n\n\n<p>The Snapchat Winter Village will be available in France, the United States, the United Kingdom, Germany, the Nordics, Benelux and the Middle East, accessible directly from the dedicated Lens Carousel tab on Snapchat or via each brand\u2019s Public Profile until December 31.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running until December 31, Snapchatters will be able to explore a luxury Winter Village in Augmented Reality created by Snapchat \u2014 where holiday shopping comes to life through immersive and interactive digital boutiques. As the holiday season approaches, Snapchat unveils the Snapchat Winter Village, a luxurious Augmented Reality experience that transforms festive shopping into a &hellip;<\/p>\n","protected":false},"author":2,"featured_media":83509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[649],"tags":[4555,1245],"class_list":["post-83508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-boss","tag-snapchat-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Snapchat Winter Village opens its doors, bringing together Chopard, BOSS, and Lanc\u00f4me for an iconic first edition - Gulf Tech News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gulftech-news.com\/en\/2025\/12\/11\/snapchat-winter-village-opens-its-doors-bringing-together-chopard-boss-and-lancome-for-an-iconic-first-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat Winter Village opens its doors, bringing together Chopard, BOSS, and Lanc\u00f4me for an iconic first edition - Gulf Tech News\" \/>\n<meta property=\"og:description\" content=\"Running until December 31, Snapchatters will be able to explore a luxury Winter Village in Augmented Reality created by Snapchat \u2014 where holiday shopping comes to life through immersive and interactive digital boutiques. 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