{"id":82995,"date":"2025-11-26T09:51:08","date_gmt":"2025-11-26T07:51:08","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=82995"},"modified":"2025-11-26T09:51:10","modified_gmt":"2025-11-26T07:51:10","slug":"two-thirds-of-saudi-travelers-trust-ai-to-plan-their-holidays-while-lux-scaping-and-passion-pursuits-are-revealed-as-key-travel-trends-for-2026","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/11\/26\/two-thirds-of-saudi-travelers-trust-ai-to-plan-their-holidays-while-lux-scaping-and-passion-pursuits-are-revealed-as-key-travel-trends-for-2026\/","title":{"rendered":"Two thirds of Saudi Travelers trust AI to plan their holidays &#8211; while lux-scaping and passion pursuits are revealed as key travel trends for 2026"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong><em>The use of AI to plan and research holidays has now gone mainstream &#8211; and 67% would trust it to book holiday accommodation<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Research amongst 2,016 travellers in KSA shows that 83% of travellers plan to go on more or the same amount of holidays in 2026 compared to 2025<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Lux-scaping &#8211; travellers booking a luxurious experience, like a spa or luxury hotel, at the start or end of their holidays &#8211; identified as a key travel trend for 2026 alongside passion pursuits<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Over 80% of travellers from Saudi Arabia intend to go on more or the same <a>amount<\/a> of holidays in 2026 compared to 2025.This includes 52% who plan to go on an increased number, according to new industry research amongst 2,016 adults in KSA.<\/p>\n\n\n\n<p>Figures from Marriott Bonvoy\u2019s 2026 Ticket to Travel Report suggest continued overall growth in the industry. In 2026, the average traveller is planning 2 domestic holidays within their own country, 2 short-haul breaks (four-hour flight or less) and 1 long-haul trip.<\/p>\n\n\n\n<p>The report also shows that on average people book their holiday 1.6 months in advance in KSA.<\/p>\n\n\n\n<p>Visiting multiple countries (not just destinations) within one trip &#8211; will continue to be common for travellers in 2026. 75% say they \u2018probably or definitely\u2019 plan to do this next year. Popular international travel destinations for travellers in the KSA include Italy, Switzerland, France, UAE, Austria and T\u00fcrkiye.<\/p>\n\n\n\n<p><strong>AI goes mainstream in travel planning<\/strong><\/p>\n\n\n\n<p>Nearly three quarters of travellers (68% in KSA) say they have used AI to plan or research a holiday. Over a fifth (22% in KSA) say they use it \u2018all the time\u2019.<\/p>\n\n\n\n<p>ChatGPT is the favoured AI platform for travel planning &#8211; used by nearly three quarters (70% in KSA) of those who have previously used AI for this purpose. It is followed by Gemini at 35% and Copilot at 19%.<\/p>\n\n\n\n<p>Reinforcing the increased familiarity and trust travellers are placing in AI, over two-thirds, 67% say that in future, they would feel \u2018comfortable\u2019 booking holiday accommodation through AI platforms in KSA. Just 8% say the idea makes them \u2018uncomfortable\u2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The rise of \u2018lux-scaping\u2019 holidays<\/strong><\/h2>\n\n\n\n<p>The research identifies a number of emerging or growing travel trends for 2026. Amongst the new trends revealed in this year\u2019s report is \u2018lux-scaping &#8211; when travellers book a luxurious experience, like a spa or luxury hotel, at the start or end of their trip.<\/p>\n\n\n\n<p>Over 80% of travellers in KSA have previously done this at some point, which is an increase in comparison to 59% across the EMEA region. Additionally, over a third (35% in KSA) have done it in the past 12 months.<\/p>\n\n\n\n<p>Travellers from KSA highlight many benefits of lux-scaping a holiday with over half of those that have done it highlighting that it can help you to \u2018relax and get into the holiday mindset\u2019 at the start of a break. Additionally, 43% in KSA also say that a luxury stay at the end of a holiday can help you go home feeling refreshed.<\/p>\n\n\n\n<p>In addition, almost a third (30% in KSA) say it allows you to experience a level of luxury that you may not be able to afford for a longer break.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Passion pursuits are a driver for travel<\/strong><\/h2>\n\n\n\n<p>Passion pursuits &#8211; where travellers go on a holiday primarily to follow a passion &#8211; was also identified as a key trend. Over three quarters of travellers (79% in KSA) say they have done this previously. While, just over a quarter (27%) typically do this several times a year.<\/p>\n\n\n\n<p>Travelling to watch or play a sport was found to be the passion which travellers are most likely to base a holiday around at 52% in KSA. This is closely followed by going away to explore or do something adventurous, such as a safari or trek, at (52% in KSA). Travelling to see or participate in a music or cultural event was at (39% in KSA).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The need for accommodation to be \u2018accommodating\u2019<\/strong><\/h2>\n\n\n\n<p>While customer service (92% in KSA), cleanliness (92% in KSA) and location (90% in KSA) are key aspects of accommodation that travellers say are most important to them, large proportions highlight other elements.<\/p>\n\n\n\n<p>For example, (90% in KSA) now say that it is important that accommodation is \u2018family friendly\u2019 and 92% also feel it\u2019s important that accommodation has cuisine\/food options on site in KSA.<\/p>\n\n\n\n<p>Almost a third (29% in KSA) of travellers would pay extra for a room location preference and 46% would pay more for a guaranteed early check-in.<\/p>\n\n\n\n<p>Travellers from Saudi Arabia are finding value in travel as almost two fifths (39%) will go ahead and book a holiday if they are able to get a special price. Loyalty is also key with 36% saying that hotel loyalty programmes influence their accommodation choices vs the 32% EMEA average.<\/p>\n\n\n\n<p>Sustainability is an important factor for travellers as 83% in KSA who book their holidays look into the environmental impact of their travel plans.<\/p>\n\n\n\n<p><strong>Sandeep Walia, Chief Operating Officer, Middle East &amp; Luxury, Europe, Middle East &amp; Africa comments<\/strong>: <em>\u201cThis incredibly comprehensive report is a very positive news for the&nbsp;travel&nbsp;industry, showing that the number of holidays is set to increase in 2026.<\/em><\/p>\n\n\n\n<p><em>The research also identifies several interesting and growing&nbsp;trends. The use of AI in the planning and researching of holidays has now well and truly gone mainstream. For the first time, nearly three quarters of&nbsp;travellers say they have used AI for this purpose. Not only that, 67% would be willing to use AI to book accommodation in the future.<\/em><\/p>\n\n\n\n<p><em>Lux-scaping will be a popular&nbsp;travel&nbsp;trend next year &#8211; something which is particularly strong amongst younger&nbsp;travellers, perhaps allowing them to experience a level of luxury at the start or end of a break, that their budgets may not stretch to for a whole trip.<\/em><\/p>\n\n\n\n<p><em>The research also spotlights just how many holidays are driven by people following their passions &#8211; either to watch or take part \u2013 with music and culture, sports, safaris, and adventure trips coming out as the most popular.<\/em><\/p>\n\n\n\n<p><em>Travellers are still finding value in&nbsp;travel, and prioritise sustainability, loyalty, and family &#8211; which reflects in the&nbsp;travel&nbsp;experiences they seek out.<\/em><\/p>\n\n\n\n<p><em>I am personally excited about a future where&nbsp;travel&nbsp;grows, evolves, and inspires.\u201d<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The use of AI to plan and research holidays has now gone mainstream &#8211; and 67% would trust it to book holiday accommodation Research amongst 2,016 travellers in KSA shows that 83% of travellers plan to go on more or the same amount of holidays in 2026 compared to 2025 Lux-scaping &#8211; travellers booking a &hellip;<\/p>\n","protected":false},"author":2,"featured_media":82996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635],"tags":[227,4419,2984],"class_list":["post-82995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tie-travel","tag-ai","tag-key-travel-trends","tag-saudi-travelers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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