{"id":82744,"date":"2025-11-19T11:10:17","date_gmt":"2025-11-19T09:10:17","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=82744"},"modified":"2025-11-19T11:10:19","modified_gmt":"2025-11-19T09:10:19","slug":"denodo-named-one-to-watch-in-snowflakes-2026-modern-marketing-data-stack-report-how-marketers-become-agents-of-change-in-an-ai-driven-world","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/11\/19\/denodo-named-one-to-watch-in-snowflakes-2026-modern-marketing-data-stack-report-how-marketers-become-agents-of-change-in-an-ai-driven-world\/","title":{"rendered":"Denodo Named \u201cOne to Watch\u201d in Snowflake\u2019s 2026 Modern Marketing Data Stack Report: How Marketers Become Agents of Change in an AI-Driven World"},"content":{"rendered":"\n
\"\"
Suresh Chandrasekaran_Denodo<\/figcaption><\/figure>\n\n\n\n

Denodo, a leader in data management, announced it has been recognized as \u201cOne to Watch\u201d in Snowflake\u2019s report entitled The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World.<\/strong><\/a> This annual report identifies companies that are shaping the future of marketing technology through innovation, growth, and customer impact within the Snowflake ecosystem.<\/p>\n\n\n\n

This recognition underscores Denodo\u2019s strong standing within the Snowflake ecosystem and its momentum in helping marketing organizations unify, manage, and activate data for AI-driven insight and personalization. Vendors named \u201cOnes to Watch\u201d were selected due to their demonstrated innovation, rapid market traction, and proven customer success \u2014 particularly in delivering differentiated capabilities that complement the Snowflake AI Data Cloud<\/strong><\/a>.<\/a><\/p>\n\n\n\n

\u201cWe are honored to be \u2018One to Watch\u2019 in Snowflake\u2019s Modern Marketing Stack report,\u201d said Suresh Chandrasekaran, Executive Vice President at Denodo. \u201cDenodo\u2019s logical data management capabilities are a force multiplier, and this adds up to some powerful capabilities for AI, when we join forces with proven partners like Snowflake.\u201d<\/p>\n\n\n\n

The fourth annual edition of Snowflake\u2019s Modern Marketing Data Stack report identifies the technologies, solutions, and platforms most commonly adopted by Snowflake customers. By analyzing usage data from more than 11,100 organizations, Snowflake highlights how trends like AI, privacy, and data gravity are accelerating the evolution of Martech and Adtech across 13 key categories.<\/p>\n\n\n\n

AI is redefining how marketers understand audiences, optimize spend, and create personalized experiences. However, AI is only as powerful as the data it learns from. Denodo provides the governed, high-quality data foundation that fuels AI and machine learning models, including those running on Snowflake, with live, accurate, contextual, and trusted data that is always up to date.<\/p>\n\n\n\n

Together, Denodo and Snowflake enable marketing teams to unify, enrich, and activate data in real time, bridging the gap between operational systems and Snowflake\u2019s AI Data Cloud. The Denodo Platform<\/a>, a logical data management<\/a> solution, creates a unified semantic layer across Snowflake and distributed marketing systems, giving marketers governed, AI-ready data wherever it resides.<\/p>\n\n\n\n

With Denodo, marketers can use AI to:<\/p>\n\n\n\n