{"id":81860,"date":"2025-10-29T11:34:44","date_gmt":"2025-10-29T08:34:44","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=81860"},"modified":"2025-10-29T11:35:10","modified_gmt":"2025-10-29T08:35:10","slug":"dsquares-chooses-saudi-arabia-to-launch-its-latest-loyalty-innovations-dlight-dvote","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/10\/29\/dsquares-chooses-saudi-arabia-to-launch-its-latest-loyalty-innovations-dlight-dvote\/","title":{"rendered":"Dsquares Chooses Saudi Arabia to Launch its Latest Loyalty Innovations D\u2019light &amp; D\u2019vote"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/dsquares.com\/ar\/\">Dsquares<\/a><\/strong>, a leading provider of loyalty and rewards solutions in the GCC, announced the regional launch of two flagship products \u2014 the D\u2019light Rewards Catalogue and D\u2019vote Fan Engagement \u2014 during an exclusive industry event in Riyadh. This milestone reinforces Dsquares\u2019 commitment to shaping a new era of rewarding in the Kingdom and across the region.<\/p>\n\n\n\n<p><br>The launch gathered senior marketing leaders, loyalty strategists, and brand decision-makers to explore the evolution of loyalty from transactional incentives to emotionally driven, data-powered engagement.<\/p>\n\n\n\n<p><br>\u201cAt Dsquares, we believe loyalty goes beyond transactions, it\u2019s about connection,\u201d said Marwan Kenawy, CEO of Dsquares. \u201cWith D\u2019light and D\u2019vote, we\u2019re helping brands meet customers where they are, celebrate their peak moments, and reward them with what truly matters. <\/p>\n\n\n\n<p>We\u2019re empowering brands to build lasting relationships with their audiences, meaningful, real-time connections that turn every interaction into an opportunity to engage, recognize, and inspire. It\u2019s no longer a transactional conversation, but a meaningful relationship.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Introducing a New Era of Rewarding<br>D\u2019light<\/h2>\n\n\n\n<p><br>An AI-driven, hyper-personalized rewards marketplace that adapts dynamically to each user\u2019s preferences and behavior. The \u201cUltimate Rewards Hub\u201d that brings together a diverse universe of rewards, from experiences, gift cards, games, and travel offers to mobile top-ups and a wide range of merchant deals, all tailored to serve different customer personas. <\/p>\n\n\n\n<p>The platform enables brands to deliver tailored reward experiences in real time, directly integrated into their campaign engines to drive retention, engagement, and higher redemption value. Far more than a traditional rewards catalogue, it\u2019s an intelligent ecosystem designed to make every reward personal and purposeful.<\/p>\n\n\n\n<p><br><strong>D&#8217;vote<\/strong><br>A gamified engagement solution built around the \u201cEveryone is a winner\u201d concept, where every interaction becomes a moment of recognition and excitement. <\/p>\n\n\n\n<p>D\u2019vote helps brands be visible and engage with customers where their passions lie, whether it\u2019s sports, concerts, or TV shows, turning real-time events into rewarding experiences. Through interactive gamification, instant rewards, and audience insights, D\u2019vote enables brands to connect and reward users at the peak of their passion, building deeper emotional loyalty and driving measurable ROI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Shaping the Future of Loyalty<\/h2>\n\n\n\n<p><br>The event featured two engaging panel discussions with industry leaders who explored the rapid change in consumer needs and behaviors, and how today\u2019s consumers increasingly connect with brands that understand and engage them on a personal level. <\/p>\n\n\n\n<p>The conversations delved into how loyalty solutions are evolving to help brands build deeper relationships with their customers, uncovering the strategies and consumer psychology that drive meaningful, long-term engagement in the modern loyalty landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Strengthening Presence in Saudi Arabia<\/h2>\n\n\n\n<p><br>This launch marks the next phase of Dsquares\u2019 expansion in the Kingdom, following the establishment of its GCC headquarters in Riyadh. The company continues to support leading Saudi institutions across banking, telecom, retail, and government sectors with advanced end to end loyalty strategy, infrastructure and strategic merchant partnerships.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dsquares, a leading provider of loyalty and rewards solutions in the GCC, announced the regional launch of two flagship products \u2014 the D\u2019light Rewards Catalogue and D\u2019vote Fan Engagement \u2014 during an exclusive industry event in Riyadh. This milestone reinforces Dsquares\u2019 commitment to shaping a new era of rewarding in the Kingdom and across the &hellip;<\/p>\n","protected":false},"author":2,"featured_media":81861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4133,4134,1453],"class_list":["post-81860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-dlight","tag-dvote","tag-dsquares"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dsquares Chooses Saudi Arabia to Launch its Latest Loyalty Innovations D\u2019light &amp; D\u2019vote - Gulf Tech News<\/title>\n<meta name=\"description\" content=\"Dsquares Chooses Saudi Arabia to Launch its Latest Loyalty Innovations D\u2019light &amp; D\u2019vote\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gulftech-news.com\/en\/2025\/10\/29\/dsquares-chooses-saudi-arabia-to-launch-its-latest-loyalty-innovations-dlight-dvote\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dsquares Chooses Saudi Arabia to Launch its Latest Loyalty Innovations D\u2019light &amp; 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