{"id":81556,"date":"2025-10-22T13:57:44","date_gmt":"2025-10-22T10:57:44","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=81556"},"modified":"2025-10-22T13:57:45","modified_gmt":"2025-10-22T10:57:45","slug":"edenred-uae-strengthens-market-leadership-with-financially-inclusive-payroll-solutions-c3pay-serving-2-5-million-users","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/10\/22\/edenred-uae-strengthens-market-leadership-with-financially-inclusive-payroll-solutions-c3pay-serving-2-5-million-users\/","title":{"rendered":"Edenred UAE strengthens market leadership with financially inclusive payroll solutions, C3Pay serving 2.5 million users"},"content":{"rendered":"\n

Edenred<\/strong><\/u><\/a>, a leading digital platform for services and specific purpose payments and the undisputed market leader in salary processing and financial inclusion for the underbanked in the UAE, continues to reinforce its leading position in payroll card solutions, value-added financial services, and compliance-first innovation under the leadership of newly appointed Managing Director Claudio Di Zanni.<\/p>\n\n\n\n

As the first company authorised by the Central Bank of the UAE to process WPS salaries, Edenred UAE has long positioned financial inclusion as the foundation of its offer in UAE \u2014 ensuring that access to financial services isn\u2019t an added benefit, but a guaranteed outcome of getting paid. <\/p>\n\n\n\n

Trusted by both large enterprises and a growing base of SMEs, the backbone of the UAE economy, Edenred UAE now serves more than 15,000 corporate clients, 2.5 million cardholders, and partners with over 10 banks and 20 financial institutions. Demand has been strong in sectors such as manufacturing, construction, and facility management\u2014where reliability and seamless execution are critical.<\/p>\n\n\n\n

Edenred UAE salary cards, C3Pay, powered by RAKBANK and part of the Mastercard network, can be used globally. A key driver of Edenred\u2019s adoption success is its unmatched expertise in on-site training at worker accommodations, which helps large enterprises efficiently onboard thousands of employees. This ensures that workers understand how to activate their cards, utilise app features, and engage with key financial tools.<\/p>\n\n\n\n

Claudio Di Zanni, Managing Director, Edenred Middle East,<\/strong> said: \u201cEdenred UAE has set the benchmark for payroll and financial access in the region with digital innovative solutions, great ambitions and internationally committed teams. Our ambition now is to extend that lead by deepening trust with our clients, scaling services that matter to end users, and ensuring full compliance in a fast-evolving regulatory landscape. <\/em><\/p>\n\n\n\n

With unmatched reach, an expanding client base, and a proven model for financial inclusion, we are ready to shape the next phase of the region\u2019s salary card ecosystem \u2014 developing its full potential and contributing to giving workers who were previously excluded from the financial system a secure, transparent, and dignified way to manage their money.<\/em>\u201d<\/p>\n\n\n\n

Edenred UAE remains the reference in payroll solutions, as it continues to scale high-impact services, deepen banking partnerships, and reinforce its role as the benchmark for secure, compliant, and ethical financial access in the UAE and beyond. <\/p>\n\n\n\n

With a sharpened focus on innovation and strengthened leadership, it is entering a new chapter of platform excellence as the backbone of financial access for the UAE\u2019s workforce.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Edenred, a leading digital platform for services and specific purpose payments and the undisputed market leader in salary processing and financial inclusion for the underbanked in the UAE, continues to reinforce its leading position in payroll card solutions, value-added financial services, and compliance-first innovation under the leadership of newly appointed Managing Director Claudio Di Zanni. …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[4047],"class_list":["post-81556","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-edenred"],"yoast_head":"\nEdenred UAE strengthens market leadership with financially inclusive payroll solutions, C3Pay serving 2.5 million users - Gulf Tech News<\/title>\n<meta name=\"description\" content=\"Edenred UAE strengthens market leadership with financially inclusive payroll solutions, C3Pay serving 2.5 million users\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gulftech-news.com\/en\/2025\/10\/22\/edenred-uae-strengthens-market-leadership-with-financially-inclusive-payroll-solutions-c3pay-serving-2-5-million-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edenred UAE strengthens market leadership with financially inclusive payroll solutions, C3Pay serving 2.5 million users - 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