{"id":81115,"date":"2025-10-13T10:24:18","date_gmt":"2025-10-13T07:24:18","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=81115"},"modified":"2025-10-13T10:24:19","modified_gmt":"2025-10-13T07:24:19","slug":"sumerge-showcases-real-time-personalization-at-data-streaming-world-tour-riyadh","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/10\/13\/sumerge-showcases-real-time-personalization-at-data-streaming-world-tour-riyadh\/","title":{"rendered":"Sumerge Showcases Real-Time Personalization at Data Streaming World Tour, Riyadh"},"content":{"rendered":"\n<p><a href=\"http:\/\/www.sumerge.com\/\">Sumerge<\/a>, a leader in digital transformation and advanced data solutions, proudly announced its participation in the&nbsp;Data Streaming World Tour 2025&nbsp;in Riyadh. Represented by&nbsp;Mahmoud Salem, Senior Solutions Architect, Sumerge shared its vision and expertise on&nbsp;\u201cReal-Time Personalization\u201d, a transformative approach that is reshaping customer engagement and driving measurable business growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Power of Real-Time Personalization<\/strong><\/h2>\n\n\n\n<p>In his keynote session, Mahmoud Salem illustrated how organizations can evolve from&nbsp;reactive to proactive customer experiences. Using real-world scenarios, he highlighted how traditional banking systems often frustrate customers with repetitive failures and delays, while real-time event-driven architectures empower institutions to anticipate needs, resolve issues instantly, and elevate loyalty.<\/p>\n\n\n\n<p>Citing industry research, Salem emphasized that&nbsp;71% of consumers expect personalized interactions, and&nbsp;76% express frustration when these expectations are unmet. Companies that lead in personalization are already achieving&nbsp;6\u201310% revenue growth lifts, outpacing competitors two to three times over.<\/p>\n\n\n\n<p>\u201cPersonalization is no longer a \u2018nice-to-have\u2019\u2014it\u2019s a necessity,\u201d Salem noted. \u201cThe organizations that harness data in motion will be the ones defining tomorrow\u2019s markets.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Breaking Free from Legacy Constraints<\/strong><\/h2>\n\n\n\n<p>The presentation explored how enterprises can modernize beyond legacy ETL systems and mainframe dependencies by adopting&nbsp;event streaming platforms&nbsp;and&nbsp;data APIs. Salem showcased a roadmap for creating&nbsp;event-driven organizations&nbsp;that are responsive, agile, and customer-centric.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key points included:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transitioning from\u00a0batch-driven ETLs\u00a0to\u00a0real-time streaming pipelines.<\/li>\n\n\n\n<li>Leveraging\u00a0modern data lakes and virtualization\u00a0to unify disparate sources.<\/li>\n\n\n\n<li>Embedding\u00a0AI\/ML models\u00a0directly into business processes for proactive engagement.<\/li>\n\n\n\n<li>Delivering a\u00a0human touch at scale, where millions of customers feel like valued individuals.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Future-Proof Vision<\/strong><\/h2>\n\n\n\n<p>At the heart of Salem\u2019s talk was a bold challenge to business leaders: to&nbsp;embrace real-time personalization as a future-proof strategy. By investing in the right infrastructure and skills, organizations can position themselves not just to respond to today\u2019s customer expectations, but to anticipate tomorrow\u2019s.<\/p>\n\n\n\n<p>\u201cTechnology is a means to an end,\u201d Salem concluded. \u201cOur goal is to make customer experiences more human, more personal, and more meaningful\u2014at scale. When companies get this right, the results speak for themselves: stronger loyalty, sustained growth, and lasting impact.\u201d<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sumerge, a leader in digital transformation and advanced data solutions, proudly announced its participation in the&nbsp;Data Streaming World Tour 2025&nbsp;in Riyadh. Represented by&nbsp;Mahmoud Salem, Senior Solutions Architect, Sumerge shared its vision and expertise on&nbsp;\u201cReal-Time Personalization\u201d, a transformative approach that is reshaping customer engagement and driving measurable business growth. The Power of Real-Time Personalization In his &hellip;<\/p>\n","protected":false},"author":2,"featured_media":81116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3627],"class_list":["post-81115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-sumerge"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sumerge Showcases Real-Time Personalization at Data Streaming World Tour, Riyadh - Gulf Tech News<\/title>\n<meta name=\"description\" content=\"Sumerge Showcases Real-Time Personalization at Data Streaming World Tour, Riyadh\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gulftech-news.com\/en\/2025\/10\/13\/sumerge-showcases-real-time-personalization-at-data-streaming-world-tour-riyadh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sumerge Showcases Real-Time Personalization at Data Streaming World Tour, Riyadh - 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