{"id":81106,"date":"2025-10-13T09:53:20","date_gmt":"2025-10-13T06:53:20","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=81106"},"modified":"2025-10-13T09:53:21","modified_gmt":"2025-10-13T06:53:21","slug":"area-72-dxb-from-mountain-peaks-to-beach-shores-nike-unites-sir-mo-farah-and-winfred-yavi-with-rebellious-uae-runners-at-jebel-hafeet-and-calls-all-uae-runners-to-kite-beach","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/10\/13\/area-72-dxb-from-mountain-peaks-to-beach-shores-nike-unites-sir-mo-farah-and-winfred-yavi-with-rebellious-uae-runners-at-jebel-hafeet-and-calls-all-uae-runners-to-kite-beach\/","title":{"rendered":"AREA 72 DXB from mountain peaks to beach shores: Nike Unites Sir Mo Farah and Winfred Yavi with Rebellious UAE Runners at Jebel Hafeet and Calls All UAE Runners to Kite Beach"},"content":{"rendered":"\n
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AREA 72 DXB from mountain peaks to beach shores: Nike Unites Sir Mo Farah and Winfred Yavi with Rebellious UAE Runners at Jebel Hafeet and Calls All UAE Runners to Kite Beach<\/figcaption><\/figure>\n\n\n\n

Following its Kite Beach take-over earlier this year, Nike now invites the UAE\u2019s running community to embrace \u201cThe Power of Choice\u201d from October 10 to 17, 2025.<\/em><\/strong><\/p>\n\n\n\n

Building on its legacy of inspiring runners worldwide, Nike<\/a><\/strong> united some of Dubai\u2019s most rebellious runners in an extraordinary, once-in-a-lifetime experience. Thirty runners were handpicked to take part in a secret challenge curated by Nike. <\/p>\n\n\n\n

The adventure began with a convoy ride departing Dubai, with the destination kept a mystery. After a two-hour drive, the runners arrived to the summit of Jebel Hafeet, where AREA 72, Nike\u2019s state-of-the-art athlete performance facility was stationed.<\/p>\n\n\n\n

The highlight of the night, however, came when global icon Sir Mo Farah and rising star Winfred Yavi appeared, surprising the runners with an intimate, inspiring discussion. They shared valuable tips and personal stories, offering insights into their race preparations and what fuels their drive to succeed. Together, they took part of a 10-kilometer run featuring a gruelling 11% incline up Jebel Hafeet topped up with an exciting drone show that amplified the hype of the experience. <\/p>\n\n\n\n

By crossing the finish line, the runners unlocked access to \u201cAREA 72 DXB\u201d and recovered like elite athletes. The space is equipped with advanced warm up and recovery technology including various forms of massage and compression tools from Hyperice and designed for and inspired by the world\u2019s best athletes.<\/p>\n\n\n\n

Nike now invites the entire UAE running community to join the journey. Starting today, October 10 and running until October 17, 2025, \u201cAREA 72 DXB\u201d will take over Kite Beach, following the incredible success of the April activation, which brought together almost 3,000 runners. This exclusive \u201cno run, no entry\u201d space offers participants the same premium recovery experience enjoyed by the athletes at Jebel Hafeet, rewarding those that push their limits and embrace the harder road.<\/p>\n\n\n\n

Nike’s new road running footwear lineup, designed around the theme of \u201cThe Power of Choice\u201d will be at the forefront of the activation. The lineup reflects Nike\u2019s commitment to providing runners with intuitive, purpose-built options that match their goals, preferences, and running styles. The collection is categorized based on cushioning innovation, offering clear distinctions to help runners select the perfect shoe for any type of run:<\/p>\n\n\n\n