SAS, the global leader in data and AI, today announced the opening of its new Middle East and North Africa Regional Headquarters in Riyadh, Saudi Arabia. The announcement was made today at SAS Innovate on Tour in Riyadh, the company\u2019s flagship regional event attended by senior government leaders, industry pioneers, and technology innovators.<\/p>\n\n\n\n
The new headquarters strengthens SAS\u2019s long-standing presence in the Kingdom and signals its commitment to helping governments and enterprises harness the power of AI and advanced analytics to drive innovation, efficiency, and sustainable growth.<\/p>\n\n\n\n
\u201cSaudi Arabia is rapidly emerging as a hub for innovation and digital transformation. By establishing our regional headquarters in Riyadh, we are positioning ourselves at the heart of this growth. Our investment underscores SAS\u2019s belief in the Kingdom\u2019s potential and our commitment to supporting Vision 2030.\u201d said Alexander Tikhonov, Regional Director, Middle East T\u00fcrkiye & Africa, SAS<\/p>\n\n\n\n
Mohammed Kiki, Country Manager, Kingdom of Saudi Arabia, SAS added \u201cFrom Riyadh, SAS will partner with governments, enterprises, and academia across the Middle East to deliver cutting-edge AI and analytics solutions. This headquarters will also serve as a hub for knowledge sharing, skills development, and regional collaboration.\u201d<\/p>\n\n\n\n
SAS\u2019s regional HQ will house leadership, customer engagement, consulting, innovation resources, further strengthening collaboration with local partners and customers across key sectors such as banking, government, energy and utilities and telecom.<\/p>\n\n\n\n
SAS Innovate on Tour in Riyadh highlighted how advanced analytics and emerging technologies such as Agentic AI, Generative AI, and Digital Twins are shaping the future of decision-making. Attendees heard from global SAS experts on how organizations can simplify complexity, enhance productivity, and adopt responsible AI practices that emphasize trust, transparency, and governance. Sessions explored the potential of SAS Viya innovations to make AI more accessible and scalable, ensuring businesses can generate measurable outcomes faster.<\/p>\n\n\n\n
SAS used the event to outline its long-term strategy, built on four priorities: customer success, strategic partnerships, building the next generation of innovators, and preserving the company\u2019s unique culture. As part of its $1 billion, three-year investment announced in 2023, SAS is advancing AI and advanced analytics solutions designed to meet the specific needs of the industries it serves.<\/p>\n\n\n\n
These efforts are already showing results, with innovations including trusted generative AI capabilities, synthetic data generation, and Viya Copilots. The company is also expanding the use of digital twins in manufacturing and working with global partners to advance quantum computing, focusing on challenges in life sciences, banking, and materials science. With SAS Viya\u2019s cloud-native architecture and native Python integration, organizations can empower developers, accelerate model deployment, and operationalize AI to achieve faster returns on investment.<\/p>\n\n\n\n
Presented in collaboration with partners Microsoft, Intel, AWS, RedHat, gold partner DataScience Middle East, silver partners Abdulla Fouad and A1 Softech and bronze partners Jeraisy and Redington, SAS Innovate on Tour Riyadh emphasized how trusted partnerships and cutting-edge innovation could help organizations outpace change, outperform competition, and build a future where data and AI power progress at scale.<\/p>\n\n\n\n
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW\u00ae.<\/p>\n\n\n\n
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. \u00ae indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright \u00a9 2025 SAS Institute Inc. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"
SAS, the global leader in data and AI, today announced the opening of its new Middle East and North Africa Regional Headquarters in Riyadh, Saudi Arabia. The announcement was made today at SAS Innovate on Tour in Riyadh, the company\u2019s flagship regional event attended by senior government leaders, industry pioneers, and technology innovators. The new …<\/p>\n","protected":false},"author":2,"featured_media":81055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[672,946],"class_list":["post-81054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-sas-3","tag-technology-news"],"yoast_head":"\n