{"id":80240,"date":"2025-09-22T10:54:16","date_gmt":"2025-09-22T07:54:16","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=80240"},"modified":"2025-09-22T10:54:18","modified_gmt":"2025-09-22T07:54:18","slug":"why-being-first-matters-new-research-from-snapchat-and-publicis-media-middle-east-demonstrates-the-effectiveness-of-first-ad-impression-takeovers","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/09\/22\/why-being-first-matters-new-research-from-snapchat-and-publicis-media-middle-east-demonstrates-the-effectiveness-of-first-ad-impression-takeovers\/","title":{"rendered":"Why being first matters: New research from Snapchat and Publicis Media Middle East demonstrates the effectiveness of First Ad Impression Takeovers"},"content":{"rendered":"\n

Takeovers deliver unmatched reach, break through clutter, and boost conversions across high-impact industries<\/strong><\/em><\/p>\n\n\n\n

Snapchat<\/a><\/strong>, in partnership with Publicis Media Middle East & Turkey, has released new research analyzing the effectiveness of First Ad Impression Takeovers across the MENA region. The study reveals that in an oversaturated digital landscape, short-burst ad formats are driving significant impact for brands, already outperforming benchmarks on reach, attention, and conversions.<\/p>\n\n\n\n

The analysis is based on 49 campaigns run in Q4 of 2024 across 14 advertisers spanning key sectors such as luxury, government, travel, entertainment, CPG, and beauty. The research uncovers how First Story, First Commercial, and First Lens Unlimited formats help brands across sectors dominate the first ad impression of the day by creating immersive and memorable experiences for audiences.<\/p>\n\n\n\n

Snapchat\u2019s First Ad Impression Takeovers were found to deliver significantly higher outcomes than auction-based buys. First Story reached 8x more users than Story Ads in the same timeframe, and First Commercials 5x more than auction-based Commercials. Takeovers also proved more cost-efficient, with First Story achieving a 22% lower CPM than planned and First Commercials delivering a 47% cost reduction.<\/p>\n\n\n\n

At a time when capturing attention is more difficult than ever, the campaigns recorded Ad Awareness lifts 2.5x higher than Snapchat benchmarks, highlighting the Takeover format\u2019s ability to break through noise and drive top-of-mind awareness. Attention Measurement Studies by Lumen found that Snapchat ads already receive 2.6x more attention than the social mobile average, further emphasizing the platform\u2019s ability to drive real impact and brand visibility.<\/p>\n\n\n\n

Beyond brand awareness, the study shows that Takeovers create a performance halo effect for conversion-focused campaigns. Advertisers running Takeovers alongside lower-funnel activations recorded strong uplift:<\/p>\n\n\n\n