{"id":79586,"date":"2025-08-27T10:48:08","date_gmt":"2025-08-27T07:48:08","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=79586"},"modified":"2025-08-27T10:48:09","modified_gmt":"2025-08-27T07:48:09","slug":"napster-partners-with-fenerbahce-sk-to-launch-3dai-powered-virtual-store-for-its-millions-of-global-fans-exclusively-through-fenerium","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/08\/27\/napster-partners-with-fenerbahce-sk-to-launch-3dai-powered-virtual-store-for-its-millions-of-global-fans-exclusively-through-fenerium\/","title":{"rendered":"Napster Partners with Fenerbah\u00e7e SK to Launch 3D,AI-Powered Virtual Store For Its Millions of Global Fans\u2014 Exclusively Through Fenerium"},"content":{"rendered":"\n<p><em><strong>Complete with a multi-lingual shopping assistant, immersive product display and gamified design, the Fenerbah\u00e7e experience comes on the heels of Napster\u2019s successful launch with S.L. Benfica<\/strong><\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/www.napster.ai\/?utm_source=press_release&amp;utm_medium=referral&amp;utm_campaign=fenerbahcesk\"><strong>Napster<\/strong><\/a> (formerly Infinite Reality), the innovation company powering the next generation of digital media and ecommerce, today announced a partnership with Turkish football heavyweight<a href=\"https:\/\/www.fenerbahce.org\/\"> Fenerbah\u00e7e<\/a> to launch a 3D, AI-powered virtual store, \u2014 available exclusively through Fenerium, the official retail platform of the club. Following the recent debut of<a href=\"https:\/\/www.slbenfica.pt\/en-us\/loja3D\/#\/pt_PT\"> SL Benfica\u2019s immersive store<\/a>, today\u2019s milestone further solidifies Napster\u2019s position as the leading provider of immersive experiences.<\/p>\n\n\n\n<p>Research shows that<a href=\"https:\/\/www.exclusible.com\/resources\/how-roblox-became-the-new-social-media-for-gen-z-and-alpha\/\"> 90% of Gen Z identify as gamers<\/a> and<a href=\"https:\/\/deloitte.wsj.com\/cio\/how-tech-can-enhance-in-person-professional-sports-experiences-648ecf37?utm_source=chatgpt.com\"> 82% of sports fans<\/a> use mobile devices for\u00a0 content while watching events, suggesting that gamified, interactive experiences are table stakes for young, digitally-native consumers. <\/p>\n\n\n\n<p>Fenerbah\u00e7e\u2019s virtual store is meeting the moment, offering fans a spatial game-like environment to interact with 3D models of products along with an embodied AI shopping companion that engages in multi-language conversations via real-time video chat \u2014 all through Fenerium.<\/p>\n\n\n\n<p>Key Features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accessible via Fenerium\u2019s existing website: <\/strong>Customers from around the globe can access the experience directly from the Fenerium website with no application downloads or specialized hardware equipment required.<\/li>\n\n\n\n<li><strong>3D merchandising: <\/strong>The branded locker room features over 50 products available to view in 3D, including the club\u2019s new Adidas kit.<\/li>\n\n\n\n<li><strong>AI-powered shopping assistance:<\/strong> Fans can speak via video with an embodied multi-lingual AI companion that helps them explore the site and select products.<\/li>\n\n\n\n<li><strong>Product Interactivity:<\/strong> Jerseys and other products within the platform are customizable, making the experience even more personalized and interactive.<\/li>\n<\/ul>\n\n\n\n<p>\u201cIt is incredibly rewarding to see our solutions thrive on a global stage across the sports and entertainment sectors which benefit from massive, passionate fan bases,\u201d said Sam Huber, CEO of MENA and Global President of Enterprise for Napster. \u201cWith over 150 million digital interactions tracked on our platform and more than 500 successful projects executed for iconic brands like Crate &amp; Barrel, J.Crew, Laura Mercier, and Swarovski, Napster is at the forefront of innovation\u2014delivering scalable, data-driven solutions that help brands forge deeper connections with today\u2019s digitally native and AI-savvy consumers.\u201d<\/p>\n\n\n\n<p>Esin G\u00fcral Argat, Board Member of Fenerbah\u00e7e SK and Chairman of The Board of Fenerium stated: \u201cWe believe this initiative not merely as a commercial endeavor, but as a strategic step to deepen the emotional connection between our fans and the club in the digital sphere. With the launch of Turkey\u2019s first 3D virtual store, we are bringing the in-store experience to the digital world via Fenerium. <\/p>\n\n\n\n<p>Through this innovative platform, fans can explore the Fenerium store from their devices, check collections, and make direct purchases. By embracing the possibilities of digital transformation, Fenerbah\u00e7e continues to set industry benchmarks and enhance the overall fan journey. We are confident that our supporters will welcome and engage with this initiative enthusiastically.\u201d<\/p>\n\n\n\n<p>Fans globally can access the virtual store in English and Turkish through Fenerium\u2019s official website, on desktop and mobile:<a href=\"http:\/\/3d.fenerium.com\"> <\/a><a href=\"http:\/\/3d.fenerium.com\">Here<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Complete with a multi-lingual shopping assistant, immersive product display and gamified design, the Fenerbah\u00e7e experience comes on the heels of Napster\u2019s successful launch with S.L. Benfica Napster (formerly Infinite Reality), the innovation company powering the next generation of digital media and ecommerce, today announced a partnership with Turkish football heavyweight Fenerbah\u00e7e to launch a 3D, &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3531,3045],"class_list":["post-79586","post","type-post","status-publish","format-standard","hentry","category-news","tag-fenerbahce-sk","tag-napster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Napster Partners with Fenerbah\u00e7e SK to Launch 3D,AI-Powered Virtual Store For Its Millions of Global Fans\u2014 Exclusively Through Fenerium - Gulf Tech News<\/title>\n<meta name=\"description\" content=\"Napster Partners with Fenerbah\u00e7e SK to Launch 3D,AI-Powered Virtual Store For Its Millions of Global Fans\u2014 Exclusively Through Fenerium\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gulftech-news.com\/en\/2025\/08\/27\/napster-partners-with-fenerbahce-sk-to-launch-3dai-powered-virtual-store-for-its-millions-of-global-fans-exclusively-through-fenerium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Napster Partners with Fenerbah\u00e7e SK to Launch 3D,AI-Powered Virtual Store For Its Millions of Global Fans\u2014 Exclusively Through Fenerium - 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