{"id":79084,"date":"2025-08-04T13:07:13","date_gmt":"2025-08-04T10:07:13","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=79084"},"modified":"2025-08-04T13:07:14","modified_gmt":"2025-08-04T10:07:14","slug":"qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/","title":{"rendered":"Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/qiddiya.com\/\">Qiddiya Investment Company<\/a><\/strong> announces a strategic partnership with <strong><a href=\"https:\/\/www.adeera.com\/ar\/about\">Adeera Hospitality<\/a><\/strong>, the national hospitality company established by the Public Investment Fund (PIF). This landmark partnership will see Adeera operate a portfolio of hotels across Qiddiya City \u2013 the future capital of entertainment, sports, and culture.<\/p>\n\n\n\n<p>This partnership aims to introduce a new model in hotel management and operations, moving beyond traditional approaches to elevate the Saudi identity in hospitality experiences, in alignment with Saudi Vision 2030 and its ambitions to develop the tourism and hospitality sector as a key driver of economic diversification.<\/p>\n\n\n\n<p>Commenting on the partnership, <strong>Abdullah AlDawood, Managing Director of Qiddiya Investment<\/strong> Company, said: &#8220;This partnership reflects Qiddiya\u2019s commitment to delivering exceptional experiences rooted in excellence, quality, and Saudi identity. Adeera brings the depth, readiness, and Saudi-rooted identity needed to bring our hospitality vision to life. We are leveraging a national champion purpose built to deliver authentic Saudi hospitality at scale.&#8221;<\/p>\n\n\n\n<p><strong>Stefan Leser, CEO of Adeera,<\/strong> also expressed his pride in this partnership, stating: &#8220;We are honored to be part of this landmark national project. This partnership sets the tone for what Adeera was built to do \u2014 to power Saudi Arabia\u2019s ambitious hospitality pipeline with living, breathing brands that embody the hospitable Saudi culture. We are not just managing hotels; we are showcasing what Saudi hospitality means on the world stage.&#8221;<\/p>\n\n\n\n<p>This announcement also marks the public reveal of Adeera\u2019s portfolio of Saudi-born hotel brands:<\/p>\n\n\n\n<p><strong>\u2022 Alia:<\/strong> An elevated Saudi luxury brand<\/p>\n\n\n\n<p><strong>\u2022 Sama:<\/strong> Vibrant five-star contemporary lifestyle experience<\/p>\n\n\n\n<p><strong>\u2022 Noor:<\/strong> Essential, efficient mid-market concept<\/p>\n\n\n\n<p>These brands are designed to capture the energy of transformation and to set new standards\u2014rooted in Saudi culture, driven by contemporary design, and built for global relevance. Notably, the names Alia, Sama, and Noor are inspired by words from the Saudi national anthem, adding a deeper layer of cultural significance to Adeera\u2019s brand identity. Further brand details are expected to be revealed by Adeera in upcoming phases.<\/p>\n\n\n\n<p>This collaboration enhances strategic alignment under the umbrella of the Public Investment Fund (PIF) and paves the way for the development of an integrated tourism infrastructure in Qiddiya City, which is preparing to welcome millions of visitors annually from around the world thanks to its world-class attractions, such as Six Flags Qiddiya and Aquarabia, the region\u2019s largest water park.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qiddiya Investment Company announces a strategic partnership with Adeera Hospitality, the national hospitality company established by the Public Investment Fund (PIF). This landmark partnership will see Adeera operate a portfolio of hotels across Qiddiya City \u2013 the future capital of entertainment, sports, and culture. This partnership aims to introduce a new model in hotel management &hellip;<\/p>\n","protected":false},"author":2,"featured_media":79085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3390,3389],"class_list":["post-79084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-adeera-hospitality","tag-qiddiya-investment-company"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality - Gulf Tech News<\/title>\n<meta name=\"description\" content=\"Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality - Gulf Tech News\" \/>\n<meta property=\"og:description\" content=\"Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/\" \/>\n<meta property=\"og:site_name\" content=\"Gulf Tech News\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-04T10:07:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-04T10:07:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/08\/\u0634\u0631\u0643\u0629-\u0623\u062f\u064a\u0631\u0627-\u0644\u0644\u0636\u064a\u0627\u0641\u0629-.jpeg?v=1754302021\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"bessan helmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bessan helmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/\",\"url\":\"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/\",\"name\":\"Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality - Gulf Tech News\",\"isPartOf\":{\"@id\":\"https:\/\/gulftech-news.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/08\/\u0634\u0631\u0643\u0629-\u0623\u062f\u064a\u0631\u0627-\u0644\u0644\u0636\u064a\u0627\u0641\u0629-.jpeg?v=1754302021\",\"datePublished\":\"2025-08-04T10:07:13+00:00\",\"dateModified\":\"2025-08-04T10:07:14+00:00\",\"author\":{\"@id\":\"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/c033626e357b2f7e127eac0570ddc05c\"},\"description\":\"Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality\",\"breadcrumb\":{\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/#primaryimage\",\"url\":\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/08\/\u0634\u0631\u0643\u0629-\u0623\u062f\u064a\u0631\u0627-\u0644\u0644\u0636\u064a\u0627\u0641\u0629-.jpeg?v=1754302021\",\"contentUrl\":\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/08\/\u0634\u0631\u0643\u0629-\u0623\u062f\u064a\u0631\u0627-\u0644\u0644\u0636\u064a\u0627\u0641\u0629-.jpeg?v=1754302021\",\"width\":1280,\"height\":1280,\"caption\":\"Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gulftech-news.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gulftech-news.com\/en\/#website\",\"url\":\"https:\/\/gulftech-news.com\/en\/\",\"name\":\"Gulf Tech News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gulftech-news.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/c033626e357b2f7e127eac0570ddc05c\",\"name\":\"bessan helmi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g\",\"caption\":\"bessan helmi\"},\"url\":\"https:\/\/gulftech-news.com\/en\/author\/bessan-helmi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality - Gulf Tech News","description":"Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/","og_locale":"en_US","og_type":"article","og_title":"Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality - Gulf Tech News","og_description":"Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality","og_url":"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/","og_site_name":"Gulf Tech News","article_published_time":"2025-08-04T10:07:13+00:00","article_modified_time":"2025-08-04T10:07:14+00:00","og_image":[{"width":1280,"height":1280,"url":"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/08\/\u0634\u0631\u0643\u0629-\u0623\u062f\u064a\u0631\u0627-\u0644\u0644\u0636\u064a\u0627\u0641\u0629-.jpeg?v=1754302021","type":"image\/jpeg"}],"author":"bessan helmi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"bessan helmi","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/","url":"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/","name":"Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality - Gulf Tech News","isPartOf":{"@id":"https:\/\/gulftech-news.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/#primaryimage"},"image":{"@id":"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/#primaryimage"},"thumbnailUrl":"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/08\/\u0634\u0631\u0643\u0629-\u0623\u062f\u064a\u0631\u0627-\u0644\u0644\u0636\u064a\u0627\u0641\u0629-.jpeg?v=1754302021","datePublished":"2025-08-04T10:07:13+00:00","dateModified":"2025-08-04T10:07:14+00:00","author":{"@id":"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/c033626e357b2f7e127eac0570ddc05c"},"description":"Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality","breadcrumb":{"@id":"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/#primaryimage","url":"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/08\/\u0634\u0631\u0643\u0629-\u0623\u062f\u064a\u0631\u0627-\u0644\u0644\u0636\u064a\u0627\u0641\u0629-.jpeg?v=1754302021","contentUrl":"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/08\/\u0634\u0631\u0643\u0629-\u0623\u062f\u064a\u0631\u0627-\u0644\u0644\u0636\u064a\u0627\u0641\u0629-.jpeg?v=1754302021","width":1280,"height":1280,"caption":"Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality"},{"@type":"BreadcrumbList","@id":"https:\/\/gulftech-news.com\/en\/2025\/08\/04\/qiddiya-and-adeera-in-a-new-strategic-partnership-to-deliver-a-new-era-of-saudi-hospitality\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gulftech-news.com\/en\/"},{"@type":"ListItem","position":2,"name":"Qiddiya and Adeera in a new strategic partnership, to deliver a new era of Saudi Hospitality"}]},{"@type":"WebSite","@id":"https:\/\/gulftech-news.com\/en\/#website","url":"https:\/\/gulftech-news.com\/en\/","name":"Gulf Tech News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gulftech-news.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/c033626e357b2f7e127eac0570ddc05c","name":"bessan helmi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g","caption":"bessan helmi"},"url":"https:\/\/gulftech-news.com\/en\/author\/bessan-helmi\/"}]}},"_links":{"self":[{"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/posts\/79084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/comments?post=79084"}],"version-history":[{"count":1,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/posts\/79084\/revisions"}],"predecessor-version":[{"id":79086,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/posts\/79084\/revisions\/79086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/media\/79085"}],"wp:attachment":[{"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/media?parent=79084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/categories?post=79084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/tags?post=79084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}