{"id":78952,"date":"2025-07-30T12:54:18","date_gmt":"2025-07-30T09:54:18","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=78952"},"modified":"2025-07-30T12:54:19","modified_gmt":"2025-07-30T09:54:19","slug":"leejam-sports-and-surj-sports-investment-sign-mou-to-drive-growth-across-saudis-sports-sector","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/07\/30\/leejam-sports-and-surj-sports-investment-sign-mou-to-drive-growth-across-saudis-sports-sector\/","title":{"rendered":"LEEJAM SPORTS AND SURJ SPORTS INVESTMENT SIGN MOU TO DRIVE GROWTH ACROSS SAUDI\u2019S SPORTS SECTOR"},"content":{"rendered":"\n<p><strong><em>\u2022 Collaboration spans facility operations, co-investment, sponsorship, data and technology, grassroots engagement, and content<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>\u2022 Landmark partnership leverages Leejam\u2019s national footprint and SURJ\u2019s sports IP to unlock value across Saudi\u2019s sports sector<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>\u2022 Supports Vision 2030 ambitions to grow physical activity and expand the sports economy<\/em><\/strong><\/p>\n\n\n\n<p><br><strong><a href=\"https:\/\/leejam.com.sa\/ar\/\">Leejam Sports Company<\/a><\/strong>, Saudi Arabia\u2019s leading network of sports and fitness centers and a publicly listed company, and SURJ Sports Investment, the Kingdom\u2019s leading sports investment company, today announced the signing of a Memorandum of Understanding (MoU) to accelerate growth and innovation across the Kingdom\u2019s dynamic sports ecosystem, particularly in fitness and community engagement.<\/p>\n\n\n\n<p><br>Signed by Abdulelah Al-Nemr, CEO of Leejam Sports Company, and Danny Townsend, CEO of SURJ Sports Investment, the agreement reflects a shared ambition to elevate sports participation, scale innovation, and expand access to world-class fitness experiences, and activate new models of community engagement and wellness innovation in line with Saudi Vision 2030 goals to build a more active, inclusive, and healthier society.<\/p>\n\n\n\n<p><br>The agreement outlines a broad framework for collaboration across six key areas: stadia and fitness facility operations, co-investment in sports properties, sponsorship and brand engagement, community activation and mass participation, data and technology integration, and co-creation of content and media production.<\/p>\n\n\n\n<p><br>Abdulelah Al-Nemr, Board Member and CEO of Leejam Sports Company, said: \u201cThis MoU marks a pivotal step in Leejam\u2019s journey to further solidify our role as a catalyst for Saudi\u2019s wellness transformation. <\/p>\n\n\n\n<p>Partnering with SURJ aligns with our strategic vision to foster active lifestyles, deliver value for shareholders, and contribute meaningfully to the Kingdom\u2019s socioeconomic goals. We look forward to harnessing our national footprint and digital platforms to scale this collaboration across communities and sports disciplines.\u201d<\/p>\n\n\n\n<p><br>Danny Townsend, CEO of SURJ Sports Investment, said: \u201cLeejam\u2019s scale and expertise in fitness and wellness make them a natural partner as we continue to grow Saudi Arabia\u2019s sports ecosystem. <\/p>\n\n\n\n<p>This MoU reflects our shared commitment to participation, performance, and innovation, and to unlocking opportunities that go beyond traditional investment models. From stadiums to digital assets, and from community challenges to elite content, we\u2019re excited to explore how we can bring the power of sport closer to more people across the country.\u201d<\/p>\n\n\n\n<p><br>As Saudi Arabia\u2019s largest and most trusted network of fitness centers, operating under the \u201cFitness Time\u201d brand, Leejam brings unparalleled market reach and operational capabilities. Through this partnership, Leejam will assess opportunities to operate or support fitness and wellness zones within SURJ-backed facilities, and to activate programming aligned with SURJ\u2019s investments in major sports events and leagues. <\/p>\n\n\n\n<p>The MoU also covers exploratory co-investment models in sports IP, as well as leveraging Leejam\u2019s national footprint to scale SURJ-led activations and co-host fitness activations that promote grassroots participation in SURJ priority sports.<\/p>\n\n\n\n<p><br>Additional areas of focus in the MoU include sponsorship engagement opportunities, ranging from access to Leejam facilities and athlete visibility within gym environments to joint sports promotion campaigns and sponsorship for SURJ-owned IP.<\/p>\n\n\n\n<p><br>A core pillar of the partnership includes data and technology collaboration, enabling both entities to share insights on performance metrics, gym technologies, and digital engagement tools, as well as co-development of short-form and live fitness content across platforms.<\/p>\n\n\n\n<p><br>This announcement comes at a time of rapid progress for Saudi Arabia\u2019s sports sector. Nearly 50% of Saudis are now engaged in weekly physical activity, up from just 13% in 2015, while the number of multi-sport clubs has surged from 9 to 126, and sports federations have tripled to reach 98.<\/p>\n\n\n\n<p><br>Women\u2019s participation in sport in Saudi Arabia has seen extraordinary growth, with a 149% increase since 2015 and more than 330,000 registered female athletes today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2022 Collaboration spans facility operations, co-investment, sponsorship, data and technology, grassroots engagement, and content \u2022 Landmark partnership leverages Leejam\u2019s national footprint and SURJ\u2019s sports IP to unlock value across Saudi\u2019s sports sector \u2022 Supports Vision 2030 ambitions to grow physical activity and expand the sports economy Leejam Sports Company, Saudi Arabia\u2019s leading network of sports &hellip;<\/p>\n","protected":false},"author":2,"featured_media":78953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3342,3344,3343],"class_list":["post-78952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-leejam-sports","tag-sports-sector","tag-surj-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LEEJAM SPORTS AND SURJ SPORTS INVESTMENT SIGN MOU TO DRIVE GROWTH ACROSS SAUDI\u2019S SPORTS SECTOR - Gulf Tech News<\/title>\n<meta name=\"description\" content=\"LEEJAM SPORTS AND SURJ SPORTS INVESTMENT SIGN MOU TO DRIVE GROWTH ACROSS SAUDI\u2019S SPORTS SECTOR\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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