{"id":78248,"date":"2025-07-07T10:39:46","date_gmt":"2025-07-07T07:39:46","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=78248"},"modified":"2025-07-07T10:39:47","modified_gmt":"2025-07-07T07:39:47","slug":"new-godaddy-data-reveals-the-impact-of-social-media-on-saudi-entrepreneurs","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/07\/07\/new-godaddy-data-reveals-the-impact-of-social-media-on-saudi-entrepreneurs\/","title":{"rendered":"New GoDaddy data reveals the impact of social media on Saudi entrepreneurs"},"content":{"rendered":"\n

According to the GoDaddy <\/a><\/strong>2025 Global Entrepreneurship Survey, half of small businesses in the Kingdom of Saudi Arabia now primarily operate online, using websites, marketplaces, or social media to sell. This shows a clear shift as entrepreneurs embrace digital channels to reach customers, grow sales, and stay competitive in today\u2019s market.<\/p>\n\n\n\n

The Rise of Digital-First Small Businesses<\/strong><\/p>\n\n\n\n

Running a business today in the Kingdom means going beyond a physical store. While 30% of small businesses still work mainly from a physical location, one third (30%) now run their business primarily through their own website. Another 22% operate mostly on social media.<\/p>\n\n\n\n

Sales channels also reflect this shift. Though 24% sell in person, 31% use online stores or marketplaces, and another 41% sell directly through social media.<\/p>\n\n\n\n

This mix of physical and digital approaches shows that Saudi small businesses are finding new ways to meet customers\u2014whether in-store, online, or on social media. The ability to combine different methods indicates a significant evolution in business\u2019 ability to adapt to customers\u2019 needs and preferences.<\/p>\n\n\n\n

Social Media: A Key Tool with Real Challenges<\/strong><\/p>\n\n\n\n

Social media plays a major role in how small businesses in Saudi Arabia operate and grow. Nearly 94% of entrepreneurs say it\u2019s important to their sales strategy, and a clear majority (68%) say it\u2019s very<\/em> important. It has also become the top place to learn about running a business: 74% turn to social media for insights, ahead of traditional educational resources like books and blogs (35%), and even artificial intelligence tools like ChatGPT (47%).<\/p>\n\n\n\n

But while the value is clear, so are the challenges. When it comes to managing their social media presence, many entrepreneurs struggle with content. 34% say it\u2019s hard to come up with engaging ideas for posts, and another 32% don\u2019t have enough time to create and post regularly. Even when content is shared, converting engagement into sales remains difficult\u201451% say they have trouble converting followers into customers, and 52% can\u2019t reach the right audience.<\/p>\n\n\n\n

\u201cAt GoDaddy, we realize how much potential entrepreneurs have\u2014and we also understand how hard it is to turn online effort into real growth,\u201d said Selina Bieber, Vice President of International Markets at GoDaddy. \u201cThat\u2019s why we\u2019re focused on giving them smart, easy tools like Show in Bio<\/a> that can help turn social engagement into actual sales, without adding more work.\u201d<\/p>\n\n\n\n

These hurdles show that while social media is essential, it\u2019s not easy. Entrepreneurs need smarter tools and support to turn digital activity into real business growth.<\/p>\n\n\n\n

The Need for Smarter Tools and AI Support<\/strong><\/h2>\n\n\n\n

As Saudi entrepreneurs go digital, many know exactly what would help them sell on social. Over half (52%) say they need better ways to reach the right audience, and almost half (48%) want simpler tools for creating and posting content, highlighting a clear demand for practical, time-saving solutions.<\/p>\n\n\n\n

AI is starting to play a role, especially among proactive business owners. Those already using AI are more likely to want deeper insights into what\u2019s working (49% vs. 44% of non-AI users) and more interested in easier tools for creating and posting content (50% vs. 43% of non-AI users). These preferences suggest that small businesses aren\u2019t just experimenting with AI\u2014they\u2019re looking for smart, focused support that saves time and delivers results.<\/p>\n\n\n\n

 The Opportunity Ahead<\/strong><\/p>\n\n\n\n

As more small businesses in UAE move online, the need for effective tools and support continues to grow. GoDaddy is committed to helping entrepreneurs succeed with easy-to-use solutions like Show in Bio<\/a>, GoDaddy Studio<\/a>, and GoDaddy Airo<\/a>\u00ae all designed to simplify digital marketing and turn engagement into real results.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

According to the GoDaddy 2025 Global Entrepreneurship Survey, half of small businesses in the Kingdom of Saudi Arabia now primarily operate online, using websites, marketplaces, or social media to sell. This shows a clear shift as entrepreneurs embrace digital channels to reach customers, grow sales, and stay competitive in today\u2019s market. 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