{"id":77922,"date":"2025-06-24T12:48:34","date_gmt":"2025-06-24T09:48:34","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=77922"},"modified":"2025-06-24T12:48:35","modified_gmt":"2025-06-24T09:48:35","slug":"oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/","title":{"rendered":"OAKLEY NAMES TRAVIS SCOTT CHIEF VISIONARY, ANNOUNCING MULTI-YEAR PARTNERSHIP TO REIMAGINE THE FUTURE"},"content":{"rendered":"\n
\"\"
TRAVIS SCOTT – OAKLEY CHIEF VISIONARY<\/figcaption><\/figure>\n\n\n\n

After years of Travis Scott fueling the Oakley brand through his stage wardrobe and eyewear choices on the record-breaking Circus Maximus tour,<\/em><\/strong><\/p>\n\n\n\n

the two cultural powerhouses have come together to officially partner & reimagine eyewear, apparel, and more.<\/em><\/strong><\/p>\n\n\n\n

Oakley <\/a><\/strong>has officially named Travis Scott as their first-ever Chief Visionary, announcing a multi-year partnership that will reimagine the brand\u2019s creative future. Travis Scott and his Cactus Jack team will work closely with Oakley to push the boundaries of design, innovation, and cultural impact to new heights.<\/p>\n\n\n\n

Throughout recent years, Travis Scott has been a huge driving force on Oakley\u2019s cultural renaissance, integrating the brand\u2019s signature eyewear and iconic logo into his post-apocalyptic tour wardrobe, helping shape its resurgence through organic connections and creative alignment. His arrival as Chief Visionary marks a new chapter in Oakley\u2019s 50-year legacy of making the unconventional feel inevitable.<\/p>\n\n\n\n

\u201cToday marks a bold new chapter in Oakley\u2019s history as we proudly welcome Travis Scott as our Chief Visionary–a title that speaks to creativity, belief, and purpose, to forge something that\u2019s not only different–it\u2019s defining,\u201d said Caio Amato, Global President of Oakley.<\/p>\n\n\n\n

The partnership will see Travis Scott and his Cactus Jack creative team working together with Oakley\u2019s team to create new campaigns, reimagine Oakley\u2019s classic catalog of styles, and offer perspective on Oakley\u2019s future eyewear and apparel, featuring some of Travis\u2019 on-stage tour favourites.<\/p>\n\n\n\n

The two parties will also create totally new eyewear styles together and introduce collaborative apparel through Travis Scott\u2019s Cactus Jack brand lens.<\/p>\n\n\n\n

\u201cI\u2019m inspired by what people think can\u2019t be done. It\u2019s about pushing culture and reworking ideas to see how far they can go,\u201d said Travis Scott, Oakley Chief Visionary. \u201cOakley\u2019s design game is next level, and I had to be part of that. We\u2019re building something that blends legacy with the future – this is just the beginning.\u201d<\/p>\n\n\n\n

To celebrate the launch of the partnership, three Day Zero items will be available starting today on shop.travisscott.com. Riffing on classic sunglass shop marketing materials, the limited drop includes a 3-poster pack and two apparel pieces offering an early glimpse into what\u2019s to come.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

TRAVIS SCOTT – OAKLEY CHIEF VISIONARY After years of Travis Scott fueling the Oakley brand through his stage wardrobe and eyewear choices on the record-breaking Circus Maximus tour, the two cultural powerhouses have come together to officially partner & reimagine eyewear, apparel, and more. Oakley has officially named Travis Scott as their first-ever Chief Visionary, …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[2859,2919],"class_list":["post-77922","post","type-post","status-publish","format-standard","hentry","category-news","tag-oakley","tag-travis-scott"],"yoast_head":"\nOAKLEY NAMES TRAVIS SCOTT CHIEF VISIONARY, ANNOUNCING MULTI-YEAR PARTNERSHIP TO REIMAGINE THE FUTURE - Gulf Tech News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OAKLEY NAMES TRAVIS SCOTT CHIEF VISIONARY, ANNOUNCING MULTI-YEAR PARTNERSHIP TO REIMAGINE THE FUTURE - Gulf Tech News\" \/>\n<meta property=\"og:description\" content=\"TRAVIS SCOTT – OAKLEY CHIEF VISIONARY After years of Travis Scott fueling the Oakley brand through his stage wardrobe and eyewear choices on the record-breaking Circus Maximus tour, the two cultural powerhouses have come together to officially partner & reimagine eyewear, apparel, and more. Oakley has officially named Travis Scott as their first-ever Chief Visionary, …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/\" \/>\n<meta property=\"og:site_name\" content=\"Gulf Tech News\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-24T09:48:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T09:48:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/06\/TRAVIS-SCOTT-OAKLEY-CHIEF-VISIONARY.jpg?v=1750758440\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"bessan helmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bessan helmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/\",\"url\":\"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/\",\"name\":\"OAKLEY NAMES TRAVIS SCOTT CHIEF VISIONARY, ANNOUNCING MULTI-YEAR PARTNERSHIP TO REIMAGINE THE FUTURE - Gulf Tech News\",\"isPartOf\":{\"@id\":\"https:\/\/gulftech-news.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/06\/TRAVIS-SCOTT-OAKLEY-CHIEF-VISIONARY-819x1024.jpg\",\"datePublished\":\"2025-06-24T09:48:34+00:00\",\"dateModified\":\"2025-06-24T09:48:35+00:00\",\"author\":{\"@id\":\"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/c033626e357b2f7e127eac0570ddc05c\"},\"breadcrumb\":{\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/#primaryimage\",\"url\":\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/06\/TRAVIS-SCOTT-OAKLEY-CHIEF-VISIONARY.jpg?v=1750758440\",\"contentUrl\":\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/06\/TRAVIS-SCOTT-OAKLEY-CHIEF-VISIONARY.jpg?v=1750758440\",\"width\":2000,\"height\":2500,\"caption\":\"TRAVIS SCOTT - OAKLEY CHIEF VISIONARY\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gulftech-news.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"OAKLEY NAMES TRAVIS SCOTT CHIEF VISIONARY, ANNOUNCING MULTI-YEAR PARTNERSHIP TO REIMAGINE THE FUTURE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gulftech-news.com\/en\/#website\",\"url\":\"https:\/\/gulftech-news.com\/en\/\",\"name\":\"Gulf Tech News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gulftech-news.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/c033626e357b2f7e127eac0570ddc05c\",\"name\":\"bessan helmi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g\",\"caption\":\"bessan helmi\"},\"url\":\"https:\/\/gulftech-news.com\/en\/author\/bessan-helmi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"OAKLEY NAMES TRAVIS SCOTT CHIEF VISIONARY, ANNOUNCING MULTI-YEAR PARTNERSHIP TO REIMAGINE THE FUTURE - Gulf Tech News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/","og_locale":"en_US","og_type":"article","og_title":"OAKLEY NAMES TRAVIS SCOTT CHIEF VISIONARY, ANNOUNCING MULTI-YEAR PARTNERSHIP TO REIMAGINE THE FUTURE - Gulf Tech News","og_description":"TRAVIS SCOTT – OAKLEY CHIEF VISIONARY After years of Travis Scott fueling the Oakley brand through his stage wardrobe and eyewear choices on the record-breaking Circus Maximus tour, the two cultural powerhouses have come together to officially partner & reimagine eyewear, apparel, and more. Oakley has officially named Travis Scott as their first-ever Chief Visionary, …","og_url":"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/","og_site_name":"Gulf Tech News","article_published_time":"2025-06-24T09:48:34+00:00","article_modified_time":"2025-06-24T09:48:35+00:00","og_image":[{"width":2000,"height":2500,"url":"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/06\/TRAVIS-SCOTT-OAKLEY-CHIEF-VISIONARY.jpg?v=1750758440","type":"image\/jpeg"}],"author":"bessan helmi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"bessan helmi","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/","url":"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/","name":"OAKLEY NAMES TRAVIS SCOTT CHIEF VISIONARY, ANNOUNCING MULTI-YEAR PARTNERSHIP TO REIMAGINE THE FUTURE - Gulf Tech News","isPartOf":{"@id":"https:\/\/gulftech-news.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/#primaryimage"},"image":{"@id":"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/#primaryimage"},"thumbnailUrl":"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/06\/TRAVIS-SCOTT-OAKLEY-CHIEF-VISIONARY-819x1024.jpg","datePublished":"2025-06-24T09:48:34+00:00","dateModified":"2025-06-24T09:48:35+00:00","author":{"@id":"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/c033626e357b2f7e127eac0570ddc05c"},"breadcrumb":{"@id":"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/#primaryimage","url":"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/06\/TRAVIS-SCOTT-OAKLEY-CHIEF-VISIONARY.jpg?v=1750758440","contentUrl":"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/06\/TRAVIS-SCOTT-OAKLEY-CHIEF-VISIONARY.jpg?v=1750758440","width":2000,"height":2500,"caption":"TRAVIS SCOTT - OAKLEY CHIEF VISIONARY"},{"@type":"BreadcrumbList","@id":"https:\/\/gulftech-news.com\/en\/2025\/06\/24\/oakley-names-travis-scott-chief-visionary-announcing-multi-year-partnership-to-reimagine-the-future\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gulftech-news.com\/en\/"},{"@type":"ListItem","position":2,"name":"OAKLEY NAMES TRAVIS SCOTT CHIEF VISIONARY, ANNOUNCING MULTI-YEAR PARTNERSHIP TO REIMAGINE THE FUTURE"}]},{"@type":"WebSite","@id":"https:\/\/gulftech-news.com\/en\/#website","url":"https:\/\/gulftech-news.com\/en\/","name":"Gulf Tech News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gulftech-news.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/c033626e357b2f7e127eac0570ddc05c","name":"bessan helmi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g","caption":"bessan helmi"},"url":"https:\/\/gulftech-news.com\/en\/author\/bessan-helmi\/"}]}},"_links":{"self":[{"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/posts\/77922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/comments?post=77922"}],"version-history":[{"count":1,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/posts\/77922\/revisions"}],"predecessor-version":[{"id":77924,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/posts\/77922\/revisions\/77924"}],"wp:attachment":[{"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/media?parent=77922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/categories?post=77922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/tags?post=77922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}