{"id":77420,"date":"2025-06-03T12:18:21","date_gmt":"2025-06-03T09:18:21","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=77420"},"modified":"2025-06-03T12:18:22","modified_gmt":"2025-06-03T09:18:22","slug":"first-home-grown-uae-ad-exchange-ssp","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/","title":{"rendered":"First home-grown UAE Ad Exchange &amp; SSP"},"content":{"rendered":"\n<p><a href=\"https:\/\/veraviews.com\/\">VeraViews<\/a>, &nbsp;has announced the official launch of the UAE\u2019s first home-grown Ad Exchange and Supply-Side Platform (SSP), established to transform UAE\u2019s digital advertising ecosystem and set a new gold standard for secure, accountable, and fraud-free programmatic advertising, including high-value video formats.<\/p>\n\n\n\n<p>At its core, an Ad Exchange is a digital marketplace that connects advertisers with available ad space on websites and apps in real time, while a Supply-Side Platform (SSP) enables publishers such as local news sites, video platforms, and mobile apps to manage and sell that ad space automatically.<\/p>\n\n\n\n<p>Until now, advertisers and UAE based publishers were compelled to operate within global ecosystems that offered limited control, no transparency and high invalid traffic (IVT\/Fraud) rates. Launched in the UAE for the UAE under the Ministry of Economy\u2019s NextGenFDI Initiative in 2024, the VeraViews Ad Exchange and SSP which is live, redefines the foundations of digital advertising and is designed to serve UAE\u2019s fast-growing premium and luxury advertising market.<\/p>\n\n\n\n<p>With VeraViews, brands can reach 100% UAE-based, human audiences through a platform that puts transparency and accountability first. By connecting advertisers directly with verified local publishers, VeraViews ensures that campaigns are delivered to real people on verified platforms eliminating intermediaries and significantly reducing ad fraud and enhancing the UAE\u2019s profile with regards to anti-money laundering and digital crime.<\/p>\n\n\n\n<p>The VeraViews platform is powered by proprietary AdTrace and Proof of Traffic (PoT) technologies. These enable AI-driven fraud detection and strict Know Your Business (KYB) onboarding to ensure that every ad impression is real, every transaction is trackable, and every participant in the ecosystem is verified. This ensures that advertisers&#8217; budgets are reaching real audiences in the UAE, while enabling publishers to maximize their revenue in a secure and transparent environment.<\/p>\n\n\n\n<p>Khaleej Times has been confirmed as the first official publisher partner on the VeraViews Ad Exchange. With this onboarding, Khaleej Times will become the first UAE-based publisher able to deliver verified, fraud-free ad inventory through the VeraViews platform.<\/p>\n\n\n\n<p><strong>His Excellency Dr. Thani Al Zeyoudi, Minister of State for Foreign Trade remarked, <\/strong>\u201cVeraViews embodies the spirit of the NextGenFDI programme\u2014transforming cutting-edge technology into nationally-anchored economic value. By launching the UAE\u2019s first home-grown, fraud-proof Ad Exchange, the company speaks to our Digital Economy Strategy 2031 mandate for trust, transparency and advanced data governance. <\/p>\n\n\n\n<p>Khaleej Times\u2019 early adoption signals that our media sector is ready to set global benchmarks, while ensuring every advertising dirham amplifies real engagement and safeguards our reputation as a premier, tech-led business hub.\u201d<\/p>\n\n\n\n<p><strong>Charles Yardley, CEO of Khaleej Times said<\/strong><em>, \u201c<\/em>Khaleej Times is proud to light the way for the UAE\u2019s next-gen digital economy. Onboarding to the VeraViews Ad Exchange means our inventory is not just premium\u2014it will be 100 % verified and fraud-free with a significant increase in demand. Advertisers gain instant, accountable access to loyal Gulf audiences, while we advance the nation\u2019s drive for transparent, tech-led media.\u201d<\/p>\n\n\n\n<p><strong>Jean Laurent Vilon, Managing Director of global media agency Mazarine said<\/strong>, \u201cThe launch of the VeraViews Ad Exchange and SSP marks a pivotal moment for the region\u2019s digital advertising ecosystem. As the first of its kind in the UAE, this platform not only elevates transparency and accountability in digital media but also unlocks measurable value for the premium brands we represent. At Mazarine, we\u2019re proud to support this next-generation solution, which aligns perfectly with our commitment to innovation, performance, and integrity in brand storytelling.\u201d<\/p>\n\n\n\n<p><strong>Olena Buyan, Chief Product Officer at VeraViews, said: <\/strong>\u201cVeraViews relocated its global headquarters to the UAE under the Ministry of Economy\u2019s NextGenFDI programme last year. Launching the VeraViews Ad Exchange in 2025 contributes towards turning the UAE\u2019s Digital Economy Strategy 2031 from policy into product.<\/p>\n\n\n\n<p> Our fraud-proof solution gives brands proof of every impression, setting a new global bar for transparent media technology built in the UAE. Khaleej Times onboarding as the first premium publisher partner signals\u2014both to the market and to Centennial 2071 ambitions\u2014that the UAE intends to lead, not follow, in creating a trust-first advertising ecosystem.\u201d<\/p>\n\n\n\n<p>This partnership reflects the growing shift among leading UAE publishers toward platforms that prioritize transparency, security, and full control over their audience engagement.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VeraViews, &nbsp;has announced the official launch of the UAE\u2019s first home-grown Ad Exchange and Supply-Side Platform (SSP), established to transform UAE\u2019s digital advertising ecosystem and set a new gold standard for secure, accountable, and fraud-free programmatic advertising, including high-value video formats. At its core, an Ad Exchange is a digital marketplace that connects advertisers with &hellip;<\/p>\n","protected":false},"author":2,"featured_media":77421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2644,2645,2611],"class_list":["post-77420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-ad-exchange","tag-ssp","tag-veraviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>First home-grown UAE Ad Exchange &amp; SSP - Gulf Tech News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First home-grown UAE Ad Exchange &amp; SSP - Gulf Tech News\" \/>\n<meta property=\"og:description\" content=\"VeraViews, &nbsp;has announced the official launch of the UAE\u2019s first home-grown Ad Exchange and Supply-Side Platform (SSP), established to transform UAE\u2019s digital advertising ecosystem and set a new gold standard for secure, accountable, and fraud-free programmatic advertising, including high-value video formats. At its core, an Ad Exchange is a digital marketplace that connects advertisers with &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/\" \/>\n<meta property=\"og:site_name\" content=\"Gulf Tech News\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T09:18:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T09:18:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/06\/PR2-5-scaled.png?v=1748942284\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"bessan helmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bessan helmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/\",\"url\":\"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/\",\"name\":\"First home-grown UAE Ad Exchange &amp; SSP - Gulf Tech News\",\"isPartOf\":{\"@id\":\"https:\/\/gulftech-news.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/06\/PR2-5-scaled.png?v=1748942284\",\"datePublished\":\"2025-06-03T09:18:21+00:00\",\"dateModified\":\"2025-06-03T09:18:22+00:00\",\"author\":{\"@id\":\"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/c033626e357b2f7e127eac0570ddc05c\"},\"breadcrumb\":{\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/#primaryimage\",\"url\":\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/06\/PR2-5-scaled.png?v=1748942284\",\"contentUrl\":\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/06\/PR2-5-scaled.png?v=1748942284\",\"width\":2560,\"height\":1401,\"caption\":\"First home-grown UAE Ad Exchange & SSP\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gulftech-news.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"First home-grown UAE Ad Exchange &amp; SSP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gulftech-news.com\/en\/#website\",\"url\":\"https:\/\/gulftech-news.com\/en\/\",\"name\":\"Gulf Tech News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gulftech-news.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/c033626e357b2f7e127eac0570ddc05c\",\"name\":\"bessan helmi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g\",\"caption\":\"bessan helmi\"},\"url\":\"https:\/\/gulftech-news.com\/en\/author\/bessan-helmi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"First home-grown UAE Ad Exchange &amp; SSP - Gulf Tech News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/","og_locale":"en_US","og_type":"article","og_title":"First home-grown UAE Ad Exchange &amp; SSP - Gulf Tech News","og_description":"VeraViews, &nbsp;has announced the official launch of the UAE\u2019s first home-grown Ad Exchange and Supply-Side Platform (SSP), established to transform UAE\u2019s digital advertising ecosystem and set a new gold standard for secure, accountable, and fraud-free programmatic advertising, including high-value video formats. At its core, an Ad Exchange is a digital marketplace that connects advertisers with &hellip;","og_url":"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/","og_site_name":"Gulf Tech News","article_published_time":"2025-06-03T09:18:21+00:00","article_modified_time":"2025-06-03T09:18:22+00:00","og_image":[{"width":2560,"height":1401,"url":"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/06\/PR2-5-scaled.png?v=1748942284","type":"image\/png"}],"author":"bessan helmi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"bessan helmi","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/","url":"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/","name":"First home-grown UAE Ad Exchange &amp; SSP - Gulf Tech News","isPartOf":{"@id":"https:\/\/gulftech-news.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/#primaryimage"},"image":{"@id":"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/#primaryimage"},"thumbnailUrl":"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/06\/PR2-5-scaled.png?v=1748942284","datePublished":"2025-06-03T09:18:21+00:00","dateModified":"2025-06-03T09:18:22+00:00","author":{"@id":"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/c033626e357b2f7e127eac0570ddc05c"},"breadcrumb":{"@id":"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/#primaryimage","url":"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/06\/PR2-5-scaled.png?v=1748942284","contentUrl":"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/06\/PR2-5-scaled.png?v=1748942284","width":2560,"height":1401,"caption":"First home-grown UAE Ad Exchange & SSP"},{"@type":"BreadcrumbList","@id":"https:\/\/gulftech-news.com\/en\/2025\/06\/03\/first-home-grown-uae-ad-exchange-ssp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gulftech-news.com\/en\/"},{"@type":"ListItem","position":2,"name":"First home-grown UAE Ad Exchange &amp; SSP"}]},{"@type":"WebSite","@id":"https:\/\/gulftech-news.com\/en\/#website","url":"https:\/\/gulftech-news.com\/en\/","name":"Gulf Tech News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gulftech-news.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/c033626e357b2f7e127eac0570ddc05c","name":"bessan helmi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g","caption":"bessan helmi"},"url":"https:\/\/gulftech-news.com\/en\/author\/bessan-helmi\/"}]}},"_links":{"self":[{"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/posts\/77420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/comments?post=77420"}],"version-history":[{"count":1,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/posts\/77420\/revisions"}],"predecessor-version":[{"id":77422,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/posts\/77420\/revisions\/77422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/media\/77421"}],"wp:attachment":[{"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/media?parent=77420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/categories?post=77420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/tags?post=77420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}