{"id":77000,"date":"2025-05-22T15:01:25","date_gmt":"2025-05-22T12:01:25","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=77000"},"modified":"2025-05-22T15:01:26","modified_gmt":"2025-05-22T12:01:26","slug":"majid-al-futtaim-brings-poltrona-frau-to-saudi-arabia-with-first-flagship-store-in-riyadh","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/05\/22\/majid-al-futtaim-brings-poltrona-frau-to-saudi-arabia-with-first-flagship-store-in-riyadh\/","title":{"rendered":"Majid Al Futtaim Brings Poltrona Frau to Saudi Arabia with First Flagship Store in Riyadh"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><em><strong>The Riyadh store will be the first standalone store for Poltrona Frau in the Kingdom and the third store for the brand in the GCC.<\/strong><\/em><\/li>\n<\/ul>\n\n\n\n<p><strong><a href=\"https:\/\/www.majidalfuttaim.com\/ar\">Majid Al Futtaim<\/a><\/strong>, a leading shopping malls, communities, retail, and leisure pioneer across the Middle East, Africa, and Central Asia, \u00a0has announced the opening of Poltrona Frau\u2019s first standalone store in Saudi Arabia at Centria Mall in Riyadh, marking a key milestone in the brand\u2019s regional growth. The store marks Poltrona Frau\u2019s third location in the GCC and part of Majid Al Futtaim\u2019s broader strategy to expand its premium home offering across the Middle East.<\/p>\n\n\n\n<p>Located on the first floor of Centria Mall, Riyadh\u2019s premier destination for luxury and international fashion, the new 320 sqm store offers curated lifestyle settings and a dedicated material library, which offers clients a hands-on opportunity to customise their interiors with an haute couture approach. Inspired by the warmth and intimacy of a contemporary home, the space was designed by multidisciplinary studio AMDL CIRCLE under the direction of architect Michele De Lucchi, and features layered textures, warm tones, and artisan-crafted details.<\/p>\n\n\n\n<p><strong>Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle,&nbsp;<\/strong>said:&nbsp;<\/p>\n\n\n\n<p>\u201cSaudi Arabia is a key growth market for Majid Al Futtaim and Poltrona Frau, as demand for premium, design-led living continues to rise. This opening builds on the brand\u2019s strong momentum following the world\u2019s first mall-based Poltrona Frau store at Mall of the Emirates and the launch of its localised e-commerce platform. It reflects our strategy to scale global brands across the region while delivering curated, high-quality omnichannel experiences.\u201d<\/p>\n\n\n\n<p><strong>Nicola Coropulis, CEO of Poltrona Frau,<\/strong> said:<\/p>\n\n\n\n<p>\u201cFollowing successful openings in Kuala Lumpur, Bangkok and S\u00e3o Paulo, our presence in Riyadh strengthens our position in a region increasingly aligned with our values of timeless elegance and artisanal quality. In partnership with Majid Al Futtaim, this flagship store in Saudi Arabia will support both our residential and contract business growth, enabling us to serve both private clients and large-scale projects across hospitality, corporate, and public spaces.\u201d<\/p>\n\n\n\n<p>The new flagship store will feature Poltrona Frau\u2019s most celebrated icons, including the 1919 armchair, the Vanity XC armchair, the Archibald sofa,&nbsp;pieces from&nbsp;The Five Seasons Collection of 2025 and highlights from the 2024 Imagine Collection.&nbsp;<a>The Blisscape Sofa by Ludovica Serafini + Roberto Palomba, will be unveiled for the first time regionally, following its debut at the Salone del Mobile and its direct arrival from the Milan flagship store.&nbsp;<\/a>Also on display is the Mallorca Rug from Sahrai\u2019s Underwaterlife summer collection, alongside&nbsp;products from Ceccotti Collezioni, the Tuscan woodworking atelier acquired by Poltrona Frau in 2018.<\/p>\n\n\n\n<p>To mark the opening, a Poltrona Frau master artisan will demonstrate the brand\u2019s handcrafting techniques live in-store, providing a rare glimpse into the savoir-faire that has defined the brand for over a century. The activation echoes the values of L\u2019Atelier dei Saperi, a recently launched initiative&nbsp;aimed at preserving and passing on artisanal skills through intergenerational mentorship.<\/p>\n\n\n\n<p>Poltrona Frau\u2019s entry into the Saudi market marks a strategic milestone in its regional expansion, reinforcing the brand\u2019s commitment to meeting the growing demand for timeless, design-led living across the GCC. In partnership with Majid Al Futtaim, the brand is set for sustained growth as it continues to strengthen its presence in the region\u2019s most influential luxury destinations.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Riyadh store will be the first standalone store for Poltrona Frau in the Kingdom and the third store for the brand in the GCC. Majid Al Futtaim, a leading shopping malls, communities, retail, and leisure pioneer across the Middle East, Africa, and Central Asia, \u00a0has announced the opening of Poltrona Frau\u2019s first standalone store &hellip;<\/p>\n","protected":false},"author":2,"featured_media":77001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[2055,2481],"class_list":["post-77000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-majid-al-futtaim-2","tag-poltrona-frau"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Majid Al Futtaim Brings Poltrona Frau to Saudi Arabia with First Flagship Store in Riyadh - Gulf Tech News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gulftech-news.com\/en\/2025\/05\/22\/majid-al-futtaim-brings-poltrona-frau-to-saudi-arabia-with-first-flagship-store-in-riyadh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Majid Al Futtaim Brings Poltrona Frau to Saudi Arabia with First Flagship Store in Riyadh - Gulf Tech News\" \/>\n<meta property=\"og:description\" content=\"The Riyadh store will be the first standalone store for Poltrona Frau in the Kingdom and the third store for the brand in the GCC. Majid Al Futtaim, a leading shopping malls, communities, retail, and leisure pioneer across the Middle East, Africa, and Central Asia, \u00a0has announced the opening of Poltrona Frau\u2019s first standalone store &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gulftech-news.com\/en\/2025\/05\/22\/majid-al-futtaim-brings-poltrona-frau-to-saudi-arabia-with-first-flagship-store-in-riyadh\/\" \/>\n<meta property=\"og:site_name\" content=\"Gulf Tech News\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-22T12:01:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T12:01:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/05\/Poltrona-Frau-5.jpg?v=1747915279\" \/>\n\t<meta property=\"og:image:width\" content=\"1624\" \/>\n\t<meta property=\"og:image:height\" content=\"1082\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"bessan helmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bessan helmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/05\/22\/majid-al-futtaim-brings-poltrona-frau-to-saudi-arabia-with-first-flagship-store-in-riyadh\/\",\"url\":\"https:\/\/gulftech-news.com\/en\/2025\/05\/22\/majid-al-futtaim-brings-poltrona-frau-to-saudi-arabia-with-first-flagship-store-in-riyadh\/\",\"name\":\"Majid Al Futtaim Brings Poltrona Frau to Saudi Arabia with First Flagship Store in Riyadh - 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