{"id":70286,"date":"2025-01-29T12:42:49","date_gmt":"2025-01-29T10:42:49","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=70286"},"modified":"2025-01-29T12:42:51","modified_gmt":"2025-01-29T10:42:51","slug":"dsquares-acquires-majority-stake-in-prepit-to-revolutionize-loyalty-solutions-for-the-regions-smes","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/01\/29\/dsquares-acquires-majority-stake-in-prepit-to-revolutionize-loyalty-solutions-for-the-regions-smes\/","title":{"rendered":"Dsquares Acquires Majority Stake in Prepit to Revolutionize Loyalty Solutions for the Region\u2019s SMEs"},"content":{"rendered":"\n

Dsquares<\/a><\/strong>, a leader in loyalty and rewards solutions, has announced its strategic acquisition of a majority stake in Prepit, a B2B SaaS loyalty platform specializing in AI-driven solutions for SMEs in the food & beverage (F&B) and e-commerce sectors. <\/p>\n\n\n\n

This acquisition builds on Dsquares’ proven expertise in the loyalty sector across the Middle East, including key markets such as Saudi Arabia, Egypt, and the UAE.<\/p>\n\n\n\n


The Saudi loyalty market is projected to grow at a CAGR of 8.5% from 2024 to 2028, reaching $1.59 billion by 2028. The F&B loyalty market alone is anticipated to hit $176 million by 2026, driven by high smartphone penetration (97%) and rapid digital transformation in the Kingdom.<\/p>\n\n\n\n


Marwan Kenawy, CEO of Dsquares, remarked, \u201cThis acquisition is a defining moment in our journey to empower SMEs with transformative loyalty solutions. By integrating Prepit\u2019s AI-powered platform into our ecosystem, we are reshaping how businesses connect with their customers. This partnership reflects our commitment to aligning technological innovation with sustainable growth, enabling businesses to deliver unparalleled customer experiences while gaining actionable insights to drive measurable success.\u201d<\/p>\n\n\n\n


Karim Hussein, CEO of Prepit, said, \u201cBy aligning with regional goals such as Saudi Arabia\u2019s Vision 2030, this collaboration reinforces a commitment to driving sustainable economic growth and fostering innovation across the region. We aim to address the increasing demand for hyper-personalized and gamified loyalty programs, essential for businesses aiming to enhance customer engagement and retention in a rapidly evolving industry\u201d.<\/p>\n\n\n\n

\"\"
Dsquares Acquires Majority Stake in Prepit to Revolutionize Loyalty Solutions for the Region\u2019s SMEs<\/figcaption><\/figure>\n\n\n\n


Empowering F&B Operators Through Data-Driven Insights
<\/strong>Prepit\u2019s platform is renowned for optimizing operations by automating processes like inventory management, menu optimization, and customer segmentation. By leveraging customer data, F&B operators can gain valuable insights that empower them to make informed decisions regarding product development, marketing strategies, and operational improvements. <\/p>\n\n\n\n

For instance, analyzing customer purchase history can reveal popular menu items, identify trends, and inform decisions about new menu introductions. Similarly, customer segmentation can help tailor marketing campaigns to specific groups, increasing their effectiveness and ROI. <\/p>\n\n\n\n

Combined with Dsquares\u2019 established expertise in creating impactful loyalty programs, the result is a dynamic synergy that enhances operational efficiency, customer retention, and profitability. The platform\u2019s advanced AI algorithms transform interactions into lasting brand connections, offering highly personalized customer experiences.<\/p>\n\n\n\n

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Dsquares Acquires Majority Stake in Prepit to Revolutionize Loyalty Solutions for the Region\u2019s SMEs<\/figcaption><\/figure>\n\n\n\n

Scaling Innovation Across the Region
<\/strong>This acquisition comes at a pivotal time, as the Middle East continues to witness exponential growth in the F&B and e-commerce sectors. With smartphone penetration exceeding 97% in the region and a burgeoning focus on digital transformation, the demand for integrated loyalty solutions is at an all-time high. Dsquares\u2019 vast network, comprising over 16 countries and partnerships with leading global brands such as Vodafone, PepsiCo, and Visa, ensures a robust foundation for scaling this innovative approach across diverse markets.<\/p>\n\n\n\n


For consumers, the integration of Dsquares and Prepit introduces a new era of engagement, offering tailored rewards and eco-conscious dining options. Dsquares leverages AI and SaaS technology to provide a comprehensive suite of loyalty and rewards solutions for their clients. By combining Prepit\u2019s SaaS-based platform with its advanced AI engine and automation module built for the F&B sector with Dsquares Campaign Command Center, consumers can experience newly personalized experiences with tailored communication.<\/p>\n\n\n\n


AI-powered recommendations utilize advanced algorithms to suggest relevant products, services, and offers to individual customers, increasing the likelihood of conversion and fostering strong brand relationships.<\/p>\n\n\n\n

As expectations for value-driven experiences grow, the combined platform delivers hyper-personalized rewards and gamified loyalty programs designed to captivate today\u2019s digitally savvy audience. This transformative approach not only enhances customer satisfaction but also establishes businesses as leaders in a competitive landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dsquares, a leader in loyalty and rewards solutions, has announced its strategic acquisition of a majority stake in Prepit, a B2B SaaS loyalty platform specializing in AI-driven solutions for SMEs in the food & beverage (F&B) and e-commerce sectors. This acquisition builds on Dsquares’ proven expertise in the loyalty sector across the Middle East, including …<\/p>\n","protected":false},"author":2,"featured_media":70287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1453],"class_list":["post-70286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-dsquares"],"yoast_head":"\nDsquares Acquires Majority Stake in Prepit to Revolutionize Loyalty Solutions for the Region\u2019s SMEs - Gulf Tech News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gulftech-news.com\/en\/2025\/01\/29\/dsquares-acquires-majority-stake-in-prepit-to-revolutionize-loyalty-solutions-for-the-regions-smes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dsquares Acquires Majority Stake in Prepit to Revolutionize Loyalty Solutions for the Region\u2019s SMEs - Gulf Tech News\" \/>\n<meta property=\"og:description\" content=\"Dsquares, a leader in loyalty and rewards solutions, has announced its strategic acquisition of a majority stake in Prepit, a B2B SaaS loyalty platform specializing in AI-driven solutions for SMEs in the food & beverage (F&B) and e-commerce sectors. 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