{"id":69607,"date":"2025-01-07T04:10:00","date_gmt":"2025-01-07T02:10:00","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=69607"},"modified":"2025-01-07T03:05:46","modified_gmt":"2025-01-07T01:05:46","slug":"sony-exhibits-at-ces-2025-to-create-a-future-filled-with-kando-together-with-creators-showcasing-its-innovative-technologies-and-initiatives-to-maximize-the-value-of-content-ip-under-the","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2025\/01\/07\/sony-exhibits-at-ces-2025-to-create-a-future-filled-with-kando-together-with-creators-showcasing-its-innovative-technologies-and-initiatives-to-maximize-the-value-of-content-ip-under-the\/","title":{"rendered":"Sony Exhibits at CES\u00ae 2025\u00a0 To create a future filled with Kando together with creators: Showcasing its innovative technologies and initiatives to maximize the value of content IP under the \u201cCreative Entertainment Vision\u201d"},"content":{"rendered":"\n<p><strong>Dubai,: Gulf Tech News<\/strong><\/p>\n\n\n\n<p><strong>Sony Group Corporation<\/strong> (\u201cSony\u201d) will exhibit at CES<sup>\u00ae<\/sup> 2025, taking place in Las Vegas, Nevada from Tuesday, Jan. 7 (PST), under the theme \u201c<a href=\"https:\/\/www.sony.com\/en\/SonyInfo\/creative-entertainment-vision\/\">Creative Entertainment Vision<\/a>,\u201d the long-term vision for where Sony wants to be in 10 years.<\/p>\n\n\n\n<p><strong>Hiroki Totoki, President, COO and CFO of Sony Group Corporation<\/strong> took the stage at Sony\u2019s press conference held on Monday, Jan. 6. Together with a diverse array of speakers, he introduced a number of foundational initiatives leading towards Sony\u2019s \u201cCreative Entertainment Vision\u201d including new solutions that enable creative freedom such as a new vehicle processing system, and the latest solutions for spatial content creation.<\/p>\n\n\n\n<p>In addition to introducing initiatives in the field of anime to expand the fan community, Sony also highlighted projects for turning game IP into visual works, co-creation with music artists, and new location-based entertainment experiences as measures to expand the world of game IP from multiple perspectives. Among them, the production of an anime series based on the game \u201cGhost of Tsushima: Legends,\u201d the launch of a new manga app \u201cCrunchyroll Manga,\u201d and the release month for the drama series \u201cThe Last of Us\u201d season 2 were announced.<\/p>\n\n\n\n<p>Additionally, with guest speaker Roger Goodell, Commissioner of the US National Football League, Sony shared the latest developments in the evolution of sports entertainment. In addition, Sony Honda Mobility also unveiled its EV \u201cAFEELA 1,\u201d for which it will begin accepting orders from 2025, as an example of mobility innovation.<\/p>\n\n\n\n<p>Totoki closed the press conference by emphasizing that Sony<a>\u2019<\/a>s \u201cCreative Entertainment Vision\u201d involves creators, partners and Sony colleagues working together, to create infinite realities for everyone that will spark imaginations and generate a boundless sense of Kando.<\/p>\n\n\n\n<p>Sony\u2019s press conference at CES<strong><sup>\u00ae<\/sup><\/strong> 2025 can be viewed on its official YouTube channel:<\/p>\n\n\n\n<p>URL: <a href=\"https:\/\/www.youtube.com\/watch?v=IV95SMpTW-M\">https:\/\/www.youtube.com\/watch?v=IV95SMpTW-M<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-06-at-9.55.45-PM-1024x584.jpeg\" alt=\"\" class=\"wp-image-69609\" srcset=\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-06-at-9.55.45-PM-1024x584.jpeg?v=1736192020 1024w, https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-06-at-9.55.45-PM-300x171.jpeg?v=1736192020 300w, https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-06-at-9.55.45-PM-768x438.jpeg?v=1736192020 768w, https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-06-at-9.55.45-PM.jpeg?v=1736192020 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">n&nbsp; Press Conference speakers (In order of appearance)<\/h2>\n\n\n\n<h1 class=\"wp-block-heading\">n&nbsp; &nbsp;<\/h1>\n\n\n\n<p>\u30fbHiroki Totoki (<a>President, COO and CFO, Sony Group Corporation<\/a>)<\/p>\n\n\n\n<p>\u30fbNeal Manowitz (President and COO, Sony Electronics Inc.)<\/p>\n\n\n\n<p>\u30fbRoger Goodell (Commissioner, National Football League)<\/p>\n\n\n\n<p>\u30fbYasuhide Mizuno (Representative Director, Chairperson and CEO, Sony Honda Mobility Inc.)<\/p>\n\n\n\n<p>\u30fbJonny Slow (CEO, Pixomondo)<\/p>\n\n\n\n<p>\u30fbThaisa Yamamura (Head of XR Business Development, Sony Electronics Inc.)<\/p>\n\n\n\n<p>\u30fbAtsuhiro Iwakami (President, Aniplex Inc.)<\/p>\n\n\n\n<p>\u30fbRahul Purini (President, Crunchyroll)<\/p>\n\n\n\n<p>\u30fbRavi Ahuja (President and CEO, Sony Pictures Entertainment)<\/p>\n\n\n\n<p>\u30fbAsad Qizilbash (Head of PlayStation Productions)<\/p>\n\n\n\n<p>\u30fbAshley Brucks (President, Screen Gems)<\/p>\n\n\n\n<p>\u30fbNeil Druckmann (Studio Head and Head of Creative, Naughty Dog)<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">&nbsp;<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Booth Overview<\/h2>\n\n\n\n<h1 class=\"wp-block-heading\">&nbsp;<\/h1>\n\n\n\n<p>Dates: Tuesday, Jan. 7 to Friday, Jan. 10, 2025<\/p>\n\n\n\n<p>Venue: Las Vegas Convention Center, Booth # 20800<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-06-at-9.55.40-PM-1024x587.jpeg\" alt=\"\" class=\"wp-image-69608\" srcset=\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-06-at-9.55.40-PM-1024x587.jpeg?v=1736192018 1024w, https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-06-at-9.55.40-PM-300x172.jpeg?v=1736192018 300w, https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-06-at-9.55.40-PM-768x440.jpeg?v=1736192018 768w, https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-06-at-9.55.40-PM.jpeg?v=1736192018 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Main Exhibits<\/h1>\n\n\n\n<h1 class=\"wp-block-heading\">&nbsp;<\/h1>\n\n\n\n<p>Based on its \u201cCreative Entertainment Vision<a>,\u201d the long-term vision for where Sony wants to be in 10 years<\/a>, the exhibition will focus on the latest technologies and initiatives to unleash the creativity of creators and maximize the value of IP. The booth is structured around the three phases of Sony\u2019s Creative Entertainment Vision: \u201cCreativity Unleashed,\u201d \u201cBoundaries Transcended,\u201d and \u201cNarratives Everywhere.\u201d It also features an artistic expression of the future of creation Sony envisions, in which content is born and expanded through co-creation between creators.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-06-at-9.59.01-PM-1024x557.jpeg\" alt=\"\" class=\"wp-image-69610\" srcset=\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-06-at-9.59.01-PM-1024x557.jpeg?v=1736192021 1024w, https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-06-at-9.59.01-PM-300x163.jpeg?v=1736192021 300w, https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-06-at-9.59.01-PM-768x418.jpeg?v=1736192021 768w, https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-06-at-9.59.01-PM.jpeg?v=1736192021 1079w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">&nbsp;<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>New Vehicle Processing <\/strong><strong>System that Utilizes Virtual Production: \u201cPXO AKIRA\u201d<\/strong><\/li>\n<\/ul>\n\n\n\n<p>This exhibit introduces \u201cPXO AKIRA\u201d for the first time, a new cutting-edge system that transforms the traditional method of shooting vehicles, by enhancing safety, reducing costs, and maximizing creative freedom. PXO AKIRA combines an advanced robotic camera crane with a custom-built motion platform, LED volume technology and an integrated digital twin tool to deliver an all-in-one solution for filming vehicles using Virtual Production in any setting. Additionally, the exhibit will showcase a 3D reconstruction tool that perfectly complements PXO AKIRA, offering the capability to capture real-world environments and transform them into immersive, 3D digital backgrounds.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cXYN\u2122\u201d Integrated Software and Hardware Solution Designed to Support the Creation of Spatial Content<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Sony Corporation announced today the launch of \u201cXYN\u2122,\u201d an integrated software and hardware solution designed to support the creation of spatial content. Leveraging unique technologies in imaging, sensing, and display, \u201cXYN\u201d employs proprietary algorithms to accurately capture and reproduce objects, human motion, and backgrounds in real-world spaces, enabling efficient&nbsp;reproduction in a 3D Computer Graphics (CG) production environment and facilitating the construction of flexible workflows. Attendees can experience products and solutions currently under development at the booth.<\/p>\n\n\n\n<p>*For further details, please refer to Sony Corporation\u2019s press release and the concept video.<\/p>\n\n\n\n<p><strong>Press release: <a href=\"https:\/\/www.sony.net\/corporate\/information\/news\/202501\/25-001E\/\">https:\/\/www.sony.net\/corporate\/information\/news\/202501\/25-001E\/<\/a><\/strong><\/p>\n\n\n\n<p><strong>Concept video: <a href=\"https:\/\/youtu.be\/WPBmlGIiAOE\">https:\/\/youtu.be\/WPBmlGIiAOE<\/a> \u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a><strong>LEGO\u00ae Horizon<\/strong><\/a><strong> Adventures\u2122 Brings the Music of mxmtoon Alive<\/strong><\/li>\n<\/ul>\n\n\n\n<p>LEGO\u00ae Horizon Adventures<a>\u2122<\/a> is a playful and light-hearted story inspired by the world of Horizon and made fully out of LEGO elements. Its theme song, written and produced by mxmtoon, further extends the Horizon franchise in an innovative way, whereby a teaser of the music video will be released at CES<strong><sup>\u00ae<\/sup><\/strong>. The video leverage assets produced for the game by using Epic Games&#8217; Unreal Engine to expand the game into animated content.<\/p>\n\n\n\n<p>This project is an amazing collaboration with mxmtoon\u2019s music that crossed the creativity of multiple teams, including Guerrilla, The LEGO Group, Pixomondo, and Sony. At the booth, visitors will be able to play the game and get a sneak peek of the music video, as well as to watch the behind-the-scenes that highlights the creative and production process.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Experience <\/strong><strong>based on the theme \u201cDemon Slayer: Kimetsu no Yaiba Infinity Castle\u201d<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Aniplex Inc. is a comprehensive entertainment company with a wide range of businesses operating worldwide, including the planning and production of video and music works, primarily in the area of animation; game planning and development; theatrical production and distribution; and the planning, production and sales of merchandise.<\/p>\n\n\n\n<p>At the booth, visitors can engage in experiences the themed around the anime series Demon Slayer: Kimetsu no Yaiba, which is based on the manga by Koyoharu Gotoge published under SHUEISHA&#8217;s JUMP COMICS, and has over 150 million copies in publication. The animation production is by ufotable. The exhibit will include a photo booth that recreates the poster for the movie Demon Slayer: Kimetsu no Yaiba Infinity Castle, the first in a trilogy of films that will be released in theaters worldwide in 2025.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Immersive Location-based Entertainment <\/strong><strong>Concept based on \u201cThe Last of Us\u201d<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Sony is exploring ways to expand the value of content IP by developing a proof-of-concept for location-based entertainment with various technologies such as video, audio, and haptics to provide creators with new avenues for expression. At the booth, this future immersive entertainment concept features the suspenseful action-adventure game \u201cThe Last of Us\u201d with high-definition video, 3D sound and olfactory technologies.<\/p>\n\n\n\n<p><strong>The exhibition is also being presented on the online platform &#8220;Sony Square.&#8221;<\/strong><\/p>\n\n\n\n<p><strong>URL: <a href=\"https:\/\/square.sony.com\/ces2025\/\">https:\/\/square.sony.com\/ces2025\/<\/a><\/strong><\/p>\n\n\n\n<p><strong>Images from Sony at CES<sup>\u24c7 <\/sup>2025 can be downloaded <a href=\"https:\/\/www.sony.com\/ja\/pressroom\/pict_data\/event\/ces2025.html\">here<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dubai,: Gulf Tech News Sony Group Corporation (\u201cSony\u201d) will exhibit at CES\u00ae 2025, taking place in Las Vegas, Nevada from Tuesday, Jan. 7 (PST), under the theme \u201cCreative Entertainment Vision,\u201d the long-term vision for where Sony wants to be in 10 years. Hiroki Totoki, President, COO and CFO of Sony Group Corporation took the stage &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644,645],"tags":[1309,945,1307,1308],"class_list":["post-69607","post","type-post","status-publish","format-standard","hentry","category-communications-technology","category-conference-events","tag-creative-entertainment-vision","tag-gulf-tech-news","tag-sony-exhibits-at-ces-2025","tag-sony-group-corporation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony Exhibits at CES\u00ae 2025\u00a0 To create a future filled with Kando together with creators: Showcasing its innovative technologies and initiatives to maximize the value of content IP under the \u201cCreative Entertainment Vision\u201d - Gulf Tech News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gulftech-news.com\/en\/2025\/01\/07\/sony-exhibits-at-ces-2025-to-create-a-future-filled-with-kando-together-with-creators-showcasing-its-innovative-technologies-and-initiatives-to-maximize-the-value-of-content-ip-under-the\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Exhibits at CES\u00ae 2025\u00a0 To create a future filled with Kando together with creators: Showcasing its innovative technologies and initiatives to maximize the value of content IP under the \u201cCreative Entertainment Vision\u201d - Gulf Tech News\" \/>\n<meta property=\"og:description\" content=\"Dubai,: Gulf Tech News Sony Group Corporation (\u201cSony\u201d) will exhibit at CES\u00ae 2025, taking place in Las Vegas, Nevada from Tuesday, Jan. 7 (PST), under the theme \u201cCreative Entertainment Vision,\u201d the long-term vision for where Sony wants to be in 10 years. Hiroki Totoki, President, COO and CFO of Sony Group Corporation took the stage &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gulftech-news.com\/en\/2025\/01\/07\/sony-exhibits-at-ces-2025-to-create-a-future-filled-with-kando-together-with-creators-showcasing-its-innovative-technologies-and-initiatives-to-maximize-the-value-of-content-ip-under-the\/\" \/>\n<meta property=\"og:site_name\" content=\"Gulf Tech News\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-07T02:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-07T01:05:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-06-at-9.55.45-PM.jpeg?v=1736192020\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"616\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gulftech-news.com\/en\/2025\/01\/07\/sony-exhibits-at-ces-2025-to-create-a-future-filled-with-kando-together-with-creators-showcasing-its-innovative-technologies-and-initiatives-to-maximize-the-value-of-content-ip-under-the\/\",\"url\":\"https:\/\/gulftech-news.com\/en\/2025\/01\/07\/sony-exhibits-at-ces-2025-to-create-a-future-filled-with-kando-together-with-creators-showcasing-its-innovative-technologies-and-initiatives-to-maximize-the-value-of-content-ip-under-the\/\",\"name\":\"Sony Exhibits at CES\u00ae 2025\u00a0 To create a future filled with Kando together with creators: Showcasing its innovative technologies and initiatives to maximize the value of content IP under the \u201cCreative Entertainment Vision\u201d - 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