{"id":69382,"date":"2024-12-23T13:19:42","date_gmt":"2024-12-23T11:19:42","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=69382"},"modified":"2024-12-23T13:19:45","modified_gmt":"2024-12-23T11:19:45","slug":"snap-reveals-saudi-national-days-kingdoms-lenscape-ar-campaign-reaches-10-million-users","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2024\/12\/23\/snap-reveals-saudi-national-days-kingdoms-lenscape-ar-campaign-reaches-10-million-users\/","title":{"rendered":"Snap reveals Saudi National Day\u2019s \u2018Kingdom\u2019s Lenscape\u2019 AR Campaign reaches 10 million users"},"content":{"rendered":"\n

Snapchat\u2019s recent brand partner campaign merged Saudi heritage and innovation to celebrate the auspicious occasion, creating huge impact for partners<\/mark><\/strong><\/em><\/p>\n\n\n\n

\u2018Kingdom Lenscape\u2019, Snapchat\u2019s <\/a><\/strong>augmented reality (AR) campaign in celebration of Saudi National Day 2024, proved to be a huge hit in the Kingdom, achieving a total reach of more than 10 million, over 64 million impressions and 12.8 seconds\u2019 average camera playtime.<\/p>\n\n\n\n

The \u2018Kingdom Lenscape\u2019 campaign featured two pillars; FAKHAR<\/strong>, focused on celebrating national pride, and KAR<\/strong>AM, highlighting the culture of gifting and shopping. A number of prominent brands got involved, including Ounass, Huda Beauty, NiceOne, Shahid, Spotify, Alwazn Almithaly, Zyros, Saudi Investment Bank, Laverne and Alwaleed Philanthropies.<\/p>\n\n\n\n

During the ten-day campaign Saudi Snapchatters enjoyed the chance to explore virtual landscapes that celebrated brands\u2019 contributions to the Kingdom\u2019s progress, with the immersive, interactive journey culminating in a special genAI-inspired lens that allowed users to envision themselves in the future of each brand. Snap\u2019s marketplace was also transformed into a festive digital extravaganza filled with exclusive offers and limited-edition products, enabling users to immerse themselves in the celebration.<\/p>\n\n\n\n

Nine out of 10 Saudi National Day campaigns using AR saw statistically significant brand lift results, with the average lift recorded on ad awareness four per cent, a full four times higher than benchmark. Average lift recorded on brand favorability was two per cent, double the benchmark, with lift recorded on action intent also double the benchmark at two per cent.<\/p>\n\n\n\n

\u201cWe\u2019re thrilled to share the success of our \u2018Kingdom\u2019s Lenscape\u2019 campaign, which underscores the central role we play in enabling the Saudi society to stay connected during cultural moments\u201d said Abdulla Alhammadi, Managing Director – KSA at Snap Inc.<\/strong> \u201cThe campaign was more than just a digital activation; it was an opportunity for Saudi Snapchatters to mark their National Day by honoring the country\u2019s celebratory tradition of gifting and generosity. <\/p>\n\n\n\n

By leveraging the transformative power of AR, the campaign brought Saudi Arabia\u2019s stories to life, offering brands an exceptional opportunity to engage with Snapchatters in a way that was both authentic and meaningful.\u201d<\/p>\n\n\n\n

Roll-out of the campaign came hot on the heels of the opening of Snap Inc.\u2019s office in the Diriyah district of Riyadh, and the establishment of Majlis Snap for Creators in Saudi Arabia, marking the expansion of its presence in the Kingdom. <\/p>\n\n\n\n

The opening underscored the company\u2019s commitment to deepening engagement with its immense user base in Saudi, supporting the thriving community of creators whilst simultaneously driving impact for partners and clients.<\/p>\n\n\n\n

With 25 million active monthly users, Snapchat is deeply embedded in the Kingdom\u2019s social fabric. As the Kingdom\u2019s most popular social connectivity app and go-to platform for sharing moments of celebration, Snapchat continues to find new ways to remain at the heart of these cultural milestones.<\/p>\n\n\n\n

Data source: Snap internal data, Sep 1- 30, 2024<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Snapchat\u2019s recent brand partner campaign merged Saudi heritage and innovation to celebrate the auspicious occasion, creating huge impact for partners \u2018Kingdom Lenscape\u2019, Snapchat\u2019s augmented reality (AR) campaign in celebration of Saudi National Day 2024, proved to be a huge hit in the Kingdom, achieving a total reach of more than 10 million, over 64 million …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1246,1245],"class_list":["post-69382","post","type-post","status-publish","format-standard","hentry","category-news","tag-saudi-national-days","tag-snapchat-2"],"yoast_head":"\nSnap reveals Saudi National Day\u2019s \u2018Kingdom\u2019s Lenscape\u2019 AR Campaign reaches 10 million users - Gulf Tech News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gulftech-news.com\/en\/2024\/12\/23\/snap-reveals-saudi-national-days-kingdoms-lenscape-ar-campaign-reaches-10-million-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snap reveals Saudi National Day\u2019s \u2018Kingdom\u2019s Lenscape\u2019 AR Campaign reaches 10 million users - 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