{"id":69202,"date":"2024-12-17T14:29:50","date_gmt":"2024-12-17T12:29:50","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=69202"},"modified":"2024-12-17T14:29:52","modified_gmt":"2024-12-17T12:29:52","slug":"new-cisco-survey-shows-strong-relationship-between-privacy-awareness-and-trust-in-ai","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2024\/12\/17\/new-cisco-survey-shows-strong-relationship-between-privacy-awareness-and-trust-in-ai\/","title":{"rendered":"New Cisco Survey Shows Strong Relationship Between Privacy Awareness and Trust in AI"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">The 2024 Cisco Consumer Privacy Survey reveals most consumers (53%) are now aware of privacy laws, and informed consumers feel significantly more confident about protecting their data (81% vs. 44%).<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">63% of consumers believe AI can be useful in improving their lives, and 59% say strong privacy laws make them more comfortable sharing information in AI applications.<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">30% of Generative AI users enter personal or confidential information into these tools despite 84% saying they are concerned about data entered in GenAI going public.<\/mark><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Cisco released its\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4290884-1&amp;h=3441709866&amp;u=https%3A%2F%2Fwww.cisco.com%2Fc%2Fen%2Fus%2Fabout%2Ftrust-center%2Fconsumer-privacy-survey.html&amp;a=2024+Consumer+Privacy+Survey\" target=\"_blank\" rel=\"noreferrer noopener\">2024 Consumer Privacy Survey<\/a>, an annual global review of consumer perception and behavior regarding data privacy. This year&#8217;s survey highlights the critical role of privacy rights awareness in fostering consumer trust and confidence in emerging technologies like Artificial Intelligence (AI).\u00a0\u00a0<\/p>\n\n\n\n<p><strong>Awareness of privacy laws enhances consumer confidence in AI&nbsp;<\/strong><\/p>\n\n\n\n<p>Consumer awareness is on the rise. This year, 53% report being aware of their national privacy laws, a 17-percentage point increase compared to 2019. Informed consumers are also much more likely to feel their data is protected (81%) compared to those who are unaware (44%).&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>The opportunities and challenges of Generative AI&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>The survey reveals that 63% believe AI can be useful in improving their lives. The use of Generative AI (GenAI) has nearly doubled, with 23% of respondents using it regularly, up from 12% last year. However, 44% of surveyed consumers remain unaware of GenAI. While users say they are gaining significant value from GenAI supporting content creation work, they are concerned about safety, potential misuse and societal risks.&nbsp;<\/p>\n\n\n\n<p>Focusing on privacy, 30% of GenAI users say they enter personal or confidential information, including financial and health details, into GenAI tools. <\/p>\n\n\n\n<p>This is despite 84% being concerned about that data going public.\u00a0The survey showed that 78% of consumers feel that it is the responsibility of businesses to employ AI ethically, which underscores the vital relationship between Responsible AI and consumer trust.<\/p>\n\n\n\n<p><strong>Young adults take action to protect privacy, seniors fall behind&nbsp;<\/strong><\/p>\n\n\n\n<p>Privacy and data protection has evolved from relative obscurity to a customer requirement with more than 75% of consumers saying they won&#8217;t purchase from an organization they don&#8217;t trust with their data. This translates into concrete actions as more consumers are becoming &#8220;Privacy Active,&#8221; particularly younger ones. <\/p>\n\n\n\n<p>To safeguard their privacy, 49% of consumers aged 25-34 have switched companies or providers over their data policies or data-sharing practices, compared to just 18% of those aged 75+.\u00a0\u00a0<\/p>\n\n\n\n<p>The survey found that consumers aged 25-34 are also most aware of their privacy rights (64% vs.33%&nbsp;of those aged 65+).<\/p>\n\n\n\n<p>In addition, consumers are leveraging security tools to safeguard their data. In the 12 months prior to the survey, 67% reviewed or updated their privacy settings in apps or platforms. 68% say they use multi-factor authentication, and 61% use a password manager to protect and keep track of their passwords.&nbsp;<\/p>\n\n\n\n<p><strong>Consumers support strong privacy protections and favor more consistent rules&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>A significant majority (70%) of all consumers surveyed believe that privacy laws have a positive impact, with only 5% perceiving a negative impact. They increasingly favor privacy protections, with 77% of respondents supporting similar rules across countries and regions to ensure baseline privacy protections.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2024 Cisco Consumer Privacy Survey reveals most consumers (53%) are now aware of privacy laws, and informed consumers feel significantly more confident about protecting their data (81% vs. 44%). 63% of consumers believe AI can be useful in improving their lives, and 59% say strong privacy laws make them more comfortable sharing information in &hellip;<\/p>\n","protected":false},"author":2,"featured_media":69203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[227,1203,1204],"class_list":["post-69202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-new-cisco","tag-privacy-awareness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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