{"id":69037,"date":"2024-12-12T09:43:05","date_gmt":"2024-12-12T07:43:05","guid":{"rendered":"https:\/\/gulftech-news.com\/en\/?p=69037"},"modified":"2024-12-12T09:43:06","modified_gmt":"2024-12-12T07:43:06","slug":"new-data-reveals-growth-of-black-friday-conversational-customer-communications","status":"publish","type":"post","link":"https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/","title":{"rendered":"New data reveals growth of Black Friday conversational customer communications"},"content":{"rendered":"\n<p><em><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Record year-on-year growth in customer communications interactions on Infobip\u2019s platform<\/mark><\/strong><\/em><\/p>\n\n\n\n<p>New data from global communications platform <a href=\"https:\/\/www.infobip.com\/\">Infobip<\/a>\u00a0shows customers prefer conversational experiences on the day of Black Friday, driven by rich channels. <\/p>\n\n\n\n<p>Infobip recorded new levels of total customer communications interactions on its platform this year, with 3.4bn\u00a0interactions on the day of Black Friday, which represents a 26%\u00a0increase when compared to last year. <\/p>\n\n\n\n<p>From the total number of interactions, the company identified 1.8bn coming from messaging interactions on its platform, up from 1.7bn last year.\u00a0<\/p>\n\n\n\n<p>Infobip\u2019s analysis reveals SMS, E-mail and WhatsApp are the three most preferred channels on Black Friday, recording more than 1.6bn interactions during the day. <\/p>\n\n\n\n<p>This Infobip\u2019s messaging analysis reinforces the company largest messaging platform worldwide, and its reliability for brands during shopping season.<\/p>\n\n\n\n<p>Infobip also reveals that, in this year\u2019s Black Friday, Retail &amp; eCommerce and Finance industries are between the top 5 sectors which generated interactions in the company\u2019s platform, presenting increases of 42% and 36%, respectively, when compared to last year.<\/p>\n\n\n\n<p>As predicted, Infobip\u2019s data reveals that, Black Friday sales extended across the entire month of November. Interactions across the whole month were higher than last year as brands sought to attract consumers looking for discounts pre-Christmas.<\/p>\n\n\n\n<p><strong>Ivan Ostoji\u0107, Chief Business Officer at Infobip, said:<\/strong> <em>\u201cRich Communication Channels have emerged as a significant channel for shoppers this Black Friday. The increase is driven by consumers seeking conversational experiences with brands and businesses seeking to provide end-to-end journeys for their customers in one channel. <\/em><\/p>\n\n\n\n<p><em>Moreover, brands\u2019 focus on hyper-personalization has helped drive conversational customer experiences and, we expect, will have boosted sales. <\/em><\/p>\n\n\n\n<p><em>Our research also shows the traditional Black Friday discount days now typically stretch across November, with a big spike in interactions across the whole month as retailers and eCommerce firms seek more cost-conscious consumers this year.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Record year-on-year growth in customer communications interactions on Infobip\u2019s platform New data from global communications platform Infobip\u00a0shows customers prefer conversational experiences on the day of Black Friday, driven by rich channels. Infobip recorded new levels of total customer communications interactions on its platform this year, with 3.4bn\u00a0interactions on the day of Black Friday, which represents &hellip;<\/p>\n","protected":false},"author":2,"featured_media":69038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1153],"class_list":["post-69037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-infobip"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New data reveals growth of Black Friday conversational customer communications - Gulf Tech News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New data reveals growth of Black Friday conversational customer communications - Gulf Tech News\" \/>\n<meta property=\"og:description\" content=\"Record year-on-year growth in customer communications interactions on Infobip\u2019s platform New data from global communications platform Infobip\u00a0shows customers prefer conversational experiences on the day of Black Friday, driven by rich channels. Infobip recorded new levels of total customer communications interactions on its platform this year, with 3.4bn\u00a0interactions on the day of Black Friday, which represents &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/\" \/>\n<meta property=\"og:site_name\" content=\"Gulf Tech News\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-12T07:43:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-12T07:43:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2024\/12\/Infobip-Black-Friday-2024-2560x870-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"870\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"bessan helmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bessan helmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/2024\\\/12\\\/12\\\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/2024\\\/12\\\/12\\\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\\\/\"},\"author\":{\"name\":\"bessan helmi\",\"@id\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/#\\\/schema\\\/person\\\/c033626e357b2f7e127eac0570ddc05c\"},\"headline\":\"New data reveals growth of Black Friday conversational customer communications\",\"datePublished\":\"2024-12-12T07:43:05+00:00\",\"dateModified\":\"2024-12-12T07:43:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/2024\\\/12\\\/12\\\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\\\/\"},\"wordCount\":318,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/2024\\\/12\\\/12\\\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Infobip-Black-Friday-2024-2560x870-2.webp\",\"keywords\":[\"Infobip\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gulftech-news.com\\\/en\\\/2024\\\/12\\\/12\\\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/2024\\\/12\\\/12\\\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\\\/\",\"url\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/2024\\\/12\\\/12\\\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\\\/\",\"name\":\"New data reveals growth of Black Friday conversational customer communications - Gulf Tech News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/2024\\\/12\\\/12\\\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/2024\\\/12\\\/12\\\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Infobip-Black-Friday-2024-2560x870-2.webp\",\"datePublished\":\"2024-12-12T07:43:05+00:00\",\"dateModified\":\"2024-12-12T07:43:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/#\\\/schema\\\/person\\\/c033626e357b2f7e127eac0570ddc05c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/2024\\\/12\\\/12\\\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gulftech-news.com\\\/en\\\/2024\\\/12\\\/12\\\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/2024\\\/12\\\/12\\\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Infobip-Black-Friday-2024-2560x870-2.webp\",\"contentUrl\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Infobip-Black-Friday-2024-2560x870-2.webp\",\"width\":2560,\"height\":870,\"caption\":\"New data reveals growth of Black Friday conversational customer communications\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/2024\\\/12\\\/12\\\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New data reveals growth of Black Friday conversational customer communications\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/\",\"name\":\"Gulf Tech News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/#\\\/schema\\\/person\\\/c033626e357b2f7e127eac0570ddc05c\",\"name\":\"bessan helmi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g\",\"caption\":\"bessan helmi\"},\"url\":\"https:\\\/\\\/gulftech-news.com\\\/en\\\/author\\\/bessan-helmi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New data reveals growth of Black Friday conversational customer communications - Gulf Tech News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/","og_locale":"en_US","og_type":"article","og_title":"New data reveals growth of Black Friday conversational customer communications - Gulf Tech News","og_description":"Record year-on-year growth in customer communications interactions on Infobip\u2019s platform New data from global communications platform Infobip\u00a0shows customers prefer conversational experiences on the day of Black Friday, driven by rich channels. Infobip recorded new levels of total customer communications interactions on its platform this year, with 3.4bn\u00a0interactions on the day of Black Friday, which represents &hellip;","og_url":"https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/","og_site_name":"Gulf Tech News","article_published_time":"2024-12-12T07:43:05+00:00","article_modified_time":"2024-12-12T07:43:06+00:00","og_image":[{"width":2560,"height":870,"url":"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2024\/12\/Infobip-Black-Friday-2024-2560x870-2.webp","type":"image\/webp"}],"author":"bessan helmi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"bessan helmi","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/#article","isPartOf":{"@id":"https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/"},"author":{"name":"bessan helmi","@id":"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/c033626e357b2f7e127eac0570ddc05c"},"headline":"New data reveals growth of Black Friday conversational customer communications","datePublished":"2024-12-12T07:43:05+00:00","dateModified":"2024-12-12T07:43:06+00:00","mainEntityOfPage":{"@id":"https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/"},"wordCount":318,"commentCount":0,"image":{"@id":"https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/#primaryimage"},"thumbnailUrl":"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2024\/12\/Infobip-Black-Friday-2024-2560x870-2.webp","keywords":["Infobip"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/","url":"https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/","name":"New data reveals growth of Black Friday conversational customer communications - Gulf Tech News","isPartOf":{"@id":"https:\/\/gulftech-news.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/#primaryimage"},"image":{"@id":"https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/#primaryimage"},"thumbnailUrl":"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2024\/12\/Infobip-Black-Friday-2024-2560x870-2.webp","datePublished":"2024-12-12T07:43:05+00:00","dateModified":"2024-12-12T07:43:06+00:00","author":{"@id":"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/c033626e357b2f7e127eac0570ddc05c"},"breadcrumb":{"@id":"https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/#primaryimage","url":"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2024\/12\/Infobip-Black-Friday-2024-2560x870-2.webp","contentUrl":"https:\/\/gulftech-news.com\/en\/wp-content\/uploads\/2024\/12\/Infobip-Black-Friday-2024-2560x870-2.webp","width":2560,"height":870,"caption":"New data reveals growth of Black Friday conversational customer communications"},{"@type":"BreadcrumbList","@id":"https:\/\/gulftech-news.com\/en\/2024\/12\/12\/new-data-reveals-growth-of-black-friday-conversational-customer-communications\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gulftech-news.com\/en\/"},{"@type":"ListItem","position":2,"name":"New data reveals growth of Black Friday conversational customer communications"}]},{"@type":"WebSite","@id":"https:\/\/gulftech-news.com\/en\/#website","url":"https:\/\/gulftech-news.com\/en\/","name":"Gulf Tech News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gulftech-news.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/gulftech-news.com\/en\/#\/schema\/person\/c033626e357b2f7e127eac0570ddc05c","name":"bessan helmi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bb1e09a6f094e0fa605073926f8ad9eb228a8b0aacd381fda782c562612428cf?s=96&d=mm&r=g","caption":"bessan helmi"},"url":"https:\/\/gulftech-news.com\/en\/author\/bessan-helmi\/"}]}},"_links":{"self":[{"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/posts\/69037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/comments?post=69037"}],"version-history":[{"count":1,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/posts\/69037\/revisions"}],"predecessor-version":[{"id":69039,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/posts\/69037\/revisions\/69039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/media\/69038"}],"wp:attachment":[{"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/media?parent=69037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/categories?post=69037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gulftech-news.com\/en\/wp-json\/wp\/v2\/tags?post=69037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}